article thumbnail

4 Ways to Improve Digital Marketing With Donor Data

Marketing Insider Group

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

article thumbnail

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% of marketing effortsa remarkable 100% increase since 2022. of marketing activities compared to just 7.0% in 2024), but remains below the 2022 peak of 10.7%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Strategy Professional Certification Study Guide

Calvyn Lee Blog

Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate. Recently, I found this website had more certification available for FREE, hence I take a chance to explore Social Media Strategy Professional Certification (SMSPC). Now, you only need to take 20 questions of quiz.

article thumbnail

GenAI must win consumer trust if it is going to transform search marketing

Martech

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

article thumbnail

3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Learn How to Master the Most Important Channel for B2B Marketers in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022. How other B2Bs are crushing their digital marketing goals with social media. May 25, 2022 at 9:30 AM PDT - 10:30 AM PDT

article thumbnail

Marketing Budget and Job Growth Rebound

The CMO Survey

The survey found that overall marketing spending is bouncing back toward the four-year-high levels notched in Fall 2022, after weaker growth rates for the past years. Digital marketing spending continues its upward trajectory, rising from 8.9% Digital marketing spending continues its upward trajectory, rising from 8.9%

CMO
article thumbnail

AI agents: 2025 predictions

Martech

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Nearly all those organizations surveyed by Invoca said they will increase investments in the year ahead.