Kuno Creative

MARCH 8, 2022

The entire buyer’s journey can now happen online, and more millennials (and older Gen-Z members) have moved into decision-making and decision-influencing roles. So, if you’re still relying on years-old digital marketing strategies, there’s a good chance you’re not generating the results you’d like.

Digital Marketing 75

Digital Marketing Gen Z Millennials Marketers 75

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. HubSpot Academy’s Digital Marketing Course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. Get the daily newsletter digital marketers rely on.

Gen Z 134

Gen Z Advertisers Advertising Millennials 134

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Get the daily newsletter digital marketers rely on. Why we care.

Gen Z 124

Gen Z Millennials Branding Shipping 124

Martech

MARCH 24, 2022

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 Global metaverse market size was $47.69 Projected to increase 32% in the first half of 2022. ( NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 billion in 2028.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Spiralytics

JANUARY 15, 2025

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

DECEMBER 28, 2021

In this blog, we’ll unpack how to mine the Google Search Trends report for content gold to flesh out your content calendar into 2022 and beyond. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health.

Gen Z 137

Gen Z Health Entertainment User-Generated 137

Search Engine Land

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 However, for online businesses, it is very important to prepare for these days by using digital marketing services. Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Did you know?

Shipping 129

Shipping Millennials SEO Email Marketing 129

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Spiralytics

FEBRUARY 21, 2023

As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing. million millennials (25 to 34 years old) at 29%. If you need a boost in your digital marketing efforts, Spiralytics can help with that.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Martech

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 However, for online businesses, it is very important to prepare for these days by using digital marketing services. Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Did you know?

Shipping 117

Shipping Millennials Email Marketing SEO 117

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Nostalgia marketing comes across as authentic. Millennials and Gen Z. Millennials spend around $2.5

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). This year, the number has grown to 42%. See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Folks were really into it, too.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Marketers Marketing 145

Spiralytics

FEBRUARY 7, 2023

million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% million users in the Philippines in early 2022 – DataReportal YouTube had 56.50

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sachs Marketing Group

SEPTEMBER 21, 2022

We live in a digital age with a growing arsenal of tools to market to customers and reach them, from an assortment of new customer-facing communications tools on platforms like Instagram and WhatsApp, to easily managed webinars and laser-focused pay-per-click ad campaigns on Google and Facebook. Increase Your Digital Marketing ROI.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Martech

MARCH 1, 2024

(It didn’t even make the Sagefrog priority list in 2022.) The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. They expect to do business through digital channels.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketers 133

Hubspot Marketing

APRIL 29, 2024

And by 2022, it was one of the top 10 most listened-to podcasts. Nostalgia wraps us in a comforting blanket, and that’s why it works,” says Digital Marketing Strategist Charles Lange. Google's Real Tone campaign from 2022 is a perfect example. For instance, do you remember Pam and Angela from The Office ?

Gen Z 119

Gen Z Fashion Millennials Food 119

Hubspot Marketing

FEBRUARY 16, 2023

It's also no coincidence that more than half of marketers (54%) say long-form content is effective on social media – and YouTube is the undisputed hub for this type of content. For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

DIY Marketers

MAY 15, 2022

#DigiBlogChat is a chat for digital and social media enthusiasts. MillennialTalk focuses on discussing the latest trends with millennials. This chat is perfect for marketing and business professionals who want to better understand this target demographic. It covers blogging, social media, and web design tips. WinnieSun 2pm.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

Power Digital Marketing

NOVEMBER 30, 2022

Rather than burning margins and throwing strategies at the wall to see what sticks, let’s start with the essentials: 6 concrete approaches retailers can use to build the bones of their marketing plan. What makes retail marketing unique? . Retail marketing isn’t as clear-cut. Five Tips For Leveraging SMS Marketing In 2022.

Retail 52

Retail Gen Z Marketers Marketing 52

Power Digital Marketing

DECEMBER 1, 2022

TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube. Which one a business should ultimately choose hinges on their brand, their marketing aims and their audience. The top 10 social media sites & platforms 2022.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Bannerflow

FEBRUARY 17, 2022

In the age of digital transformation, upskilling your marketing team will help push your organisation forward in line with consumer expectations. In fact, CXL found over 60% of marketing teams only invest around $500 on upskilling, with 20% not investing in this area at all! Banner production (21%). Copy (21%). UX/UI (21%).

Transform 52

Transform Gen Z Marketers Marketing 52

Exposure Ninja

FEBRUARY 6, 2023

Don’t be fooled, it isn’t just your in-house or outsourced marketing budget that needs a rethink. A marketing budget will include all your marketing expenditures and investments. Like most things in life, this requires a delicate balance: Overspend on your marketing, and you’d be eating up too much of your revenue.

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Power Digital Marketing

JANUARY 19, 2023

Alternatively, businesses can work with a digital marketing agency that pairs them with the candidates that will best help meet their TikTok marketing goals. #3 3 Harness analytics to monitor the campaign’s progress They say what is not measured can’t be managed, and this certainly holds true for TikTok affiliate marketing.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. The top 10 social media sites & platforms 2022. 10 Instagram statistics you need to know in 2022.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing User-Generated 52

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 billion in the fourth quarter and their full-year revenue for 2022 grew by 11%.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. “ We achieved 4X ROI with Insider’s cross-channel marketing campaigns. The number is even higher among younger consumers. The figure increased to 62% for female shoppers alone. .

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Econsultancy

MARCH 4, 2022

” Helen Dickinson, chief executive of the British Retail Consortium (BRC) said that the overall double-digit rise in non-food ecommerce sales in 2021 was a “testament to retailers’ huge investments in their online platforms”, and that retailers had done well to weather the challenging trade conditions throughout the year.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Spiralytics

JANUARY 22, 2023

A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers. The good thing about responsible marketing is that you don’t have to do it alone.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketers Marketing Promotion 52

Marketing Insider Group

MAY 11, 2020

trillion by 2022. Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). They are digital natives and enjoy the convenience of buying online and look for content to support their buying decisions. That’s content marketing. They should be able to define it.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93