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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. This shift becomes evident in how marketing implements its measurement program.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. But this also means competitors can do the same.

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Only 25% of marketers report having all the data needed for personalization

Martech

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

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The impact of social media across every part of your business

Sprout Social

From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business. Social media transforms customer service Customer service on social media is a non-negotiable part of an omnichannel support strategy.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. If you're looking for flexibility, a career in digital marketing is a great choice. Why should you specialize in e-commerce marketing? Where do I start? That’s 80% of the population.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. billion in business during 2022.