Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond?

Branding 123

Branding Millennials Video Marketing B2C 123

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). million times.

Gen Z 75

Gen Z Transform Fashion Food 75

Sprout Social

AUGUST 15, 2022

The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. Through affiliate marketing programs, creators and other businesses can promote and sell another company’s products or services for a commission. Use TikTok to promote membership sign-ups.

Gen Z 135

Gen Z Affiliate Marketing User-Generated Promotion 135

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. There were 3.8

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

SEPTEMBER 20, 2022

Promote new posts. 20 Best Instagram Story Ideas for 2022. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Using Stories to promote its newsletter and driving traffic to the newsletter landing page is a great way to go.

User-Generated 123

User-Generated Education Promotion Millennials 123

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Similar to TikTok, the social media platforms under Meta – notably Instagram and Facebook – also offer non-profit friendly features that facilitate donations and promote awareness. original sound - Sam Smith.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". We're investing in podcasters right now.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

AUGUST 12, 2022

Fast forward to 2022 and not much has changed. Green marketing focuses on strategies that promote environmental awareness and protection. In 2022, we surveyed 1,034 consumers to learn about their shopping habits. Learn more about consumers in our 2022 State of Consumer Report. We’ll cover that and more below.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Spiralytics

JANUARY 15, 2025

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Statista ) X recorded 237.8 billion from ads. billion in November.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

Millennials 123

Millennials Gen Z User-Generated Marketing 123

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. In fact, between October 4, 2022, and November 17, 2022, there were over 1 million tweets about Tumblr. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. However, she will gain even more exposure through the Denny’s promotion. Image: Denny’s.

Gen Z 106

Gen Z Customer Millennials Law 106

SocialPilot

JANUARY 16, 2024

Roughly 215 million new users have joined social media over the past 12 months (since October 2022). In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. INSTAGRAM STATISTICS Instagram stayed on course to become the flagbearer of the creators’ economy in 2022.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A great payday for the founders, recent college grads, although as of Q4 2022, Reddit now has an estimated value between $10-15 billion USD. What is Reddit? How does Reddit work?

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Sprout Social

FEBRUARY 21, 2022

With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. With Instagram prioritizing Reels in 2022 and Reels displaying in multiple Feeds, now is a great time to add them to your strategy. — Sprout Social (@SproutSocial) February 7, 2022.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Hubspot Marketing

DECEMBER 7, 2022

The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. The post uses phrases like "millennial pink", "pink walls have obvious staying power", and "designers and DIY enthusiasts alike have embraced the playful shade with open arms."

Branding 143

Branding Millennials Fashion Communications 143

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Spiralytics

FEBRUARY 21, 2023

When applied in the social media context, simply community commerce means the act of selling or promoting products on different social media platforms. Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products. million millennials (25 to 34 years old) at 29%.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Search Engine Land

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. Did you know? billion , and Cyber Monday sales totaled over $11.3

Shipping 129

Shipping Millennials SEO Email Marketing 129

Hootsuite

AUGUST 10, 2021

In influencer marketing, that influential person collaborates with a brand to promote something. When you hire an influencer to promote your product or brand, that’s influencer marketing. spending on influencer marketing is set to surpass $3 billion for the first time in 2021, and to top $4 billion in 2022. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Sprout Social

JULY 14, 2022

— Apollo (@ApolloArtum) June 27, 2022. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. They predicted it.

Branding 136

Branding Fashion Gen Z User-Generated 136

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). This year, the number has grown to 42%.

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Businesses Grow

MARCH 27, 2023

This was an analysis of 2022 fourth-quarter trends, by month, across every county in the state. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Promote your music on other websites. For musicians, this means creating fans who will buy their work.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. From in-person pop-ups to an entire LinkedIn persona, Severance didnt just promote a show it extended its universe into everyday life.

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. workforce is already quiet quitting, with work engagement dropping in the second quarter of 2022. They face harsher punishments for mistakes, they have higher burnout rates, and they’re less likely to be promoted. What’s quiet quitting?

Gen Z 105

Gen Z Millennials Health Promotion 105

Scoop.it!

DECEMBER 19, 2023

Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. And they might even browse the sites of solution providers for special holiday promotions. In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Sales Force: CMO

AUGUST 10, 2022

Check out the 2022 Holiday Planning Guide for Retailers for tips that spread joy all year long. That’s especially important for millennial and Gen Z shoppers who value exclusive access to limited-edition products and experiences nearly two times more than Gen Xers and baby boomers. Money-saving promotional bundles.

Shoppers 98

Shoppers Gen Z Retail Millennials 98

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. will be spent through voice commerce by the year 2022. ( Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Content Marketing Institute ). Content Marketing Institute.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Martech

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. Did you know? billion , and Cyber Monday sales totaled over $11.3

Shipping 119

Shipping Millennials Email Marketing SEO 119

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 96

Gen Z Millennials Shoppers User-Generated 96

Spiralytics

FEBRUARY 7, 2023

million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% million users in the Philippines in early 2022 – DataReportal YouTube had 56.50

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95