Remove 2022 Remove Millennials Remove Social Media Marketing
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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

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Why we care about social media marketing: A guide for brands

Martech

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

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6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 79
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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

Hubspot Marketing

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. billion monthly users , more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. Facebook currently attracts 2.89

Gen Z 141
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Australian social media demographics to inform your strategy

Sprout Social

While Australians of all ages use social media, younger users are more active than their elders. Nearly all Zoomers agree that influencers should take public stances on social issues. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 63