Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 125

Branding Social Media Marketing User-Generated Advertising 125

SmartBrief - Marketing

NOVEMBER 19, 2024

Finally, these technologies reach a “Plateau of Productivity” where users identify applications for the technologies that provide value and a meaningful return on investment. Many of these trends are rapidly moving to the Plateau of Productivity, with users finding meaningful applications for each. trillion by 2032.

User-Generated 121

User-Generated New Technology Retail Customer Journey 121

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Sprout Social

SEPTEMBER 17, 2024

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Let’s start with the basics.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 131

Customer Food Shoppers Retail 131

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.    If that resonates, you’ve come to the right place.  When is your most productive period?

Branding 127

Branding B2C Management Product 127

Martech

OCTOBER 1, 2024

PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there.

Branding 126

Branding Advertisers Advertising Retail 126

Sprout Social

JANUARY 27, 2025

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Lets start with the basics.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Sprout Social

OCTOBER 11, 2024

Brands of all types are taking a cue from the sports marketing playbook A record-setting 5 billion people engaged with the 2022 World Cup on social, while there were 12 billion engagements about the 2024 summer games. You never know who is talking about your brand or products and how they’re using them in their daily lives.

Transform 92

Transform Fashion Gen Z Food 92

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Search Engine Land

JULY 8, 2024

14, 2022: Google Search Console launches new HTTPS report. 16, 2022: Google Search Console adds Shopping tab listings feature. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page.

SEO 106

SEO Transform Health eCommerce 106

Buffer Marketing

JUNE 26, 2025

These small productivity gains stack up. AI isn’t magic — but it is momentum. Tools like Buffer’s AI Assistant can help you get past the blank page faster , test out new angles, and stay consistent. Our data shows both the rise of new players and the staying power of legacy platforms.

User-Generated 111

User-Generated Place Product Branding 111

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Why take money from some fun place, like influencer marketing and add it to something that works well enough without it? This is not a widespread move yet, but I see more companies taking their eyes off the ball, and I am concerned.

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Backlinko

APRIL 7, 2025

First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. The biggest changes to this algorithm update took place in late 2023 and early 2024. They created separate methodologies for each financial product category.

User-Generated 105

User-Generated Health SEO Finance 105

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services.

SEO 113

SEO Real Estate User-Generated Promotion 113

Spiralytics

JANUARY 15, 2025

million monetizable daily active users (mDAU) in the last reported quarter of 2022, up from 229 million in the previous quarter. Statista ) In 2022, X made $4.73 X ) Trust in X ads dropped from 22% in 2022 to 12% in 2024 under Elon Musks leadership. Statista ) X recorded 237.8 billion from ads. billion in November.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Animalz blog

JULY 16, 2024

Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. We’re all telling the same story; we’re just telling it in different places. PR could be one of those ways. It felt almost devoid of story.

PR 57

PR Copywriting B2C Place 57

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. Baby Boomers place significant trust in influencers. To align with this preference, businesses should prioritise content like product launches, unboxings and tutorials.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Sprout Social

NOVEMBER 25, 2024

How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. You can cross-post on other networks, collaborate with your team, engage with your audience and track in-depth analytics—all in one place.

User-Generated 104

User-Generated Analytics Management Place 104

Litmus

DECEMBER 24, 2024

Ramli John, Founder at Delight Path and author of Product-Led Onboarding However, our research found that only 44% of marketers use lifecycle emails. Awareness Goal: Introduce potential customers to your brand, product, or service. Consideration Goal: Provide content/info to guide customers into considering your product/service.

B2C 91

B2C User-Generated Email Marketing CRM 91

Hubspot Marketing

OCTOBER 8, 2024

In 2022, I was recruited by HubSpot for a brand-new challenge. They could peruse information in one place and then get to writing. For example, we would ask them to shorten intros, write new sections, or add links to relevant product mentions. With these elements in place, I was able to focus on staffing the program.

Price 109

Price Transform Thought Leadership Management 109

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. What happens to MarTech and the MarTech Conference? What does it mean for Semrush?

Law 132

Law Education Digital Marketing SEO 132

Backlinko

OCTOBER 16, 2024

Up from $68 billion in 2022.) SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later).

SEO 111

SEO Search Marketers CMO Marketing 111

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. How to Use It Product: What exactly are you selling? Place: Where are you going to sell it?

Marketing 122

Marketing Marketers Price User-Generated 122

Duct Tape Marketing

JUNE 18, 2025

Key Takeaways SEO is now about search visibility , not just rankings—brands must appear in multiple places where answers are delivered. And again, this is a place where some of the AI tools are really good at this. And you placed it on that page. List the top 25 customer questions and use Google Search Console.

User-Generated 81

User-Generated Real Estate SEO Place 81

Buffer Marketing

OCTOBER 29, 2024

Run polls to gauge interest in upcoming products, or add an affiliate link to your outfit of the day. Carousels thrive on participation, and a well-placed CTA will drive users to take action. For example, in a Reel or carousel that shares productivity tips, include a prompt like, “Know someone who needs this?

User-Generated 131

User-Generated Analytics Education Finance 131

Sprout Social

MAY 22, 2025

Establish your crew You dont need a full production team to create great contentbut you do need support. The reality is, the internet is a busy place with a lot going on and constantly changing algorithms and you wont always get it right. That means your communications should cater to their needs, concerns and dreams. Dont give up.

Social Media Marketing 115

Social Media Marketing Transform Marketing Marketers 115

Spiralytics

OCTOBER 14, 2024

Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022. image from meta In-stream ads can be placed before, during, or after live and on-demand videos, including pre-roll, mid-roll, and banner formats. These ads offer creators flexibility and control but can be more disruptive, particularly if placed mid-roll.

User-Generated 52

User-Generated Fashion Food Entertainment 52

Set Up

JULY 26, 2024

When that happens, team members don’t feel valued, and they usually leave a place of employment or end a partnership. Opening up the space or having dedicated places for collaboration will improve the office environment and make people want to work in the space and work together - thus improving the overall culture.

Communications 52

Communications Fashion Energy Place 52

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 85

Non-Profit Fashion Health Millennials 85

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Users also benefit from full customization, easy product importing, and 24/7 support. What is the most popular ecommerce platform?

eCommerce 52

eCommerce Logistics Shipping eBook 52

SocialPilot

JANUARY 19, 2025

If your curiosity is piqued, you’ve come to the right place. Yelp’s influence on online reviews has declined , with a 9% drop in user percentage from 53% in 2022 to 44% in 2024. They check online reviews to learn more about the quality of products and services provided by the business. About 57.5%

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Litmus

JULY 7, 2025

Your email QA checklist should include checks for every part of the email production cycle, from gut-checking your strategy and segmentation to making sure every link goes where you want it to go. That includes dynamic content like polls, countdown timers, quizzes, and product recommendations. Product Marketing Manager at Adobe. “We

Marketing 79

Marketing Marketers Email Marketing Retail 79

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production. What is new in 2025 is the widespread adoption.

User-Generated 52

User-Generated Real Estate Advertisers Advertising 52

Sprout Social

MAY 29, 2025

Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%. Ads optimized for mobileusing square and tall formatsnearly double returns compared to assets that arent mobile-friendly.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Animalz blog

MARCH 13, 2025

Company information prompts (product details, competitive intelligence, strategic narratives). And our product also stood the test of time as well. Hey, but if you are interested in our product, go check this thing out. Like where do you mention the product? Style/voice prompts (detailed descriptions of writing style).

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62