Orbit Media Studios

JULY 16, 2025

This is monthly organic traffic from the start of 2022 to the summer of 2025. It supports sales, grows email lists, builds followings, drives PR and is memorable. Traffic from organic search to websites is dropping. You can probably quickly spot this trend in your own reports. Here I’ll share the data from the Orbit Media GA4 reports.

Marketing 59

Marketing Marketers SEO Thought Leadership 59

Welcome Software

MAY 29, 2025

In 2022 after Google’s Helpful Content update that obliterated sites with tons of shitty content and thin pages. In 2013 after Google’s Hummingbird update that drastically boosted their ability to understand complex search queries, meaning you couldn’t just keyword your way into high rankings.

SEO 52

SEO User-Generated PR Branding 52

Hubspot Marketing

SEPTEMBER 10, 2024

They help you track marketing spend across various channels like content, paid advertising, PR. Compels You to Set Robust Marketing Goals Data from CoSchedule's 2022 Trend Report reveals marketers who set goals are 377% more successful than their peers. Pro tip: To track your budget, consider using free marketing budget templates.

Marketing 99

Marketing Marketers User-Generated PR 99

Exposure Ninja

JULY 18, 2025

Just look at ChatGPT, whose weekly users have climbed from 1 million in November 2022 to 800 million as of July 2025. Build Strong Brand Mentions With Digital PR AI platforms are trained to recognise authority, and one of the strongest signals of authority is how often and where your brand is mentioned across the web.

User-Generated 52

User-Generated PR SEO Transform 52

SocialPilot

JUNE 19, 2025

Having a crisis management plan before things spiral out of control can ensure that bad incidents like these fade away instead of turning into a PR disaster. Balenciaga faced intense backlash over an ad campaign in 2022, forcing them to issue public apologies and pull the campaign. ’ It can prevent rumors and misinformation.

Management 59

Management Branding PR Gen Z 59

Hubspot Marketing

MAY 12, 2025

Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. Take a look below for my full list of marketing campaign favorites from this year thus far (and what you can take away from them): 1. The girls (rightfully) had questions, comments, and concerns!

Gen Z 87

Gen Z Fashion User-Generated Digital Marketing 87

Animalz blog

MAY 22, 2025

So once upon a time, from 2018 to 2022, I led a large content and web team at UiPath. Let’s talk about enterprise. Tim [00:00:46]: Why do we wanna talk about enterprise content marketing? Ty [00:00:49]: I’ll take it back to personal experience. UiPath, when I joined, we were at 40,000,000 in rev.

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Duct Tape Marketing

FEBRUARY 26, 2025

And my colleague, Amanda Natividad, when she joined SparkToro, what was that, 2022, she sort of came up with this idea that zero click is not just about search, it's about all platforms. It is a PR job. Maybe they'll call it PR. Rand Fishkin (04:43.31) So every single platform is doing this over and over.

Marketing Strategy 65

Marketing Strategy Food SEO Marketing 65

Neil Patel

JULY 22, 2025

meme revival from 2022 ? It has its roots in the older PR strategy of newsjacking. Newsjacking is about inserting your brand into breaking news stories — typically through PR or expert commentary — while trendjacking taps into broader online trends, like memes, pop culture moments, or viral challenges.

Branding 63

Branding Gen Z PR Millennials 63

Search Engine Land

JULY 17, 2024

In 2022, Google ran 894,660 search quality tests, conducted 148,038 side-by-side experiments and performed 13,280 live traffic experiments before launching 4,725 changes to how search works. Nearly half (48%) of PR professionals believe that Gen Z will have the greatest influence on a company’s reputation in the next five years.

Branding 79

Branding PR Food Gen Z 79

Search Engine Roundtable

JULY 10, 2025

We dug into some big questions , Krishna Madhavan on LinkedIn Were excited to finally release our next big product after launching Perplexity in 2022: Comet. Similarweb on X GenAI Traffic Share Update — 12 months ago: ChatGPT: 84.4% Perplexity: 1.4% Microsoft: 0.9% 6 months ago: ChatGPT: 86.7% Perplexity: 1.9% Microsoft: 1.5%

eCommerce 58

eCommerce PR SEO Advertisers 58

Adams & Knight Marketing

OCTOBER 18, 2022

We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Click here for the complete article. Tell Me Something Good.

PR 247

PR Promotion 247

Sprout Social

AUGUST 10, 2022

billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 Rebuilds trust in your brand.

PR 142

PR Influencer Marketing Marketing Marketers 142

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 120

Communications PR Gen Z Analytics 120

Adams & Knight Marketing

NOVEMBER 15, 2022

November 15, 2022) – Adams & Knight , one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67 th Annual Advertising Club of Connecticut Awards Show. AVON, Conn., This is the second straight year the agency has taken home the highest honor of the night. About Adams & Knight.

Advertisers 246

Advertisers Advertising PR CMO 246

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. Now we’ve grown into a medium-sized PR and social media agency. Network with creative people Networking is one of the most interesting lessons I learned in the first few years of running a PR and social media agency. I knew this would be challenging. What a ride this has been.

PR 131

PR B2C Management Traditional Marketing 131

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 136

SEO Gen Z User-Generated Advertisers 136

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. Phase three made its presence felt on November 30, 2022. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head.

Content Marketing 264

Content Marketing Inbound Marketing Outbound Marketing User-Generated 264

Hubspot Marketing

SEPTEMBER 5, 2022

Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Social Media Marketing Goals for 2022. Social Media SMART Goals.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Adams & Knight Marketing

FEBRUARY 8, 2023

which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022. To date, the podcast has received over half a million impressions and according to data from Spotify, was in the top 30% in 2022 for most followed and most shared podcasts on the streaming platform. AVON, Conn.,

PR 130

PR Advertising Advertisers Influencer Marketing 130

Hubspot Marketing

JUNE 24, 2022

Content is shareable and serves as free PR among your audiences. Here's why: Content educates your audiences about your mission, cause, and industry news and trends. Content (and SEO ) bring in new visitors, subscribers, donors, and leads. Creating a nonprofit marketing blog isn't always easy.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Blogo

JUNE 9, 2022

PR or Publicity or image management is the strategic communication management in marketing that improves healthier relations between businesses and their public. it helps you to keep up with a good brand image and a robust relationship with your audience.

PR 52

PR Branding Marketing Marketers 52

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. Twitter Shops launched in March 2022. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Generate awareness on new products and company milestones. We hear you're all loving the song. Keep the love coming!

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Adams & Knight Marketing

JUNE 9, 2022

June 9, 2022) — Adams & Knight , one of the region’s leading integrated marketing agencies, was recently awarded 26 international Telly Awards, including four gold awards, on behalf of its healthcare, financial services, and tourism/leisure clients. AVON, Conn.,

PR 130

PR Advertisers Advertising Communications 130

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). — Sprout Social (@SproutSocial) December 16, 2022. Marriott International. Serve360 [link].

Branding 145

Branding Communications Health PR 145

Hubspot Marketing

NOVEMBER 29, 2023

By 2022 Stanley tumblers continued to gain momentum on social media as the viral item to have and frequently sold out. What began as an unfortunate accident, resulted in well over 100 million impressions and positive PR for the already social-savvy brand. These tactics worked. Last year, sales for Stanley tumblers increased by 275%.

PR 132

PR Influencer Marketing Branding Marketing Strategy 132

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. The Different Types Of Brand Marketing In 2022. Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Hootsuite

SEPTEMBER 16, 2022

We’ve got you covered with the top chatbots 2022 has to offer. The 12 best chatbot examples of 2022. So whether you’re looking for a way to streamline your operations or simply want a little extra help, we’ve compiled a list of the best chatbots 2022 has to offer. Domino’s promotional PR stunt.

PR 125

PR Whitepaper eCommerce Retail 125

Kuno Creative

NOVEMBER 17, 2022

A PR Week survey of 15 large marketing agencies found the average attrition rate was close to 30% in 2021. That’s significantly higher than the average for all professional services, which was 13% from July 2021 to June 2022, according to LinkedIn research. Why is digital marketing agency turnover so high?

PR 105

PR Digital Marketing Marketing Marketers 105

Hootsuite

MAY 29, 2023

Financial consequences Any negative situation, like a PR crisis, compliance violation, or security breach, can compound into bigger issues. Its stock fell 4.37% in the fall of 2022 when a fake account tweeted that insulin was free. These may include emergencies, PR crises, or security breaches.

Management 127

Management PR Pharmaceutical Law 127

Buffer Marketing

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR. Keep testing, iterating, taking feedback, and improving.

PR 115

PR Transform Copywriting Energy 115

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. The brand mentions slowed in January 2022 but increased again in June and September 2022.

eCommerce 83

eCommerce PR Real Estate SEO 83

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. In 2020, the lines between branding and corporate culture are blending, and in 2022, they’re set to disappear completely.

Customer 81

Customer CMO Customer Journey Non-Profit 81

Sprout Social

APRIL 7, 2022

During the Sprinklegate crisis , no one ever accused Myers of seeming like he was coached by a PR team. In fact, one PR professional told him he was “playing it all wrong.”. is back on the menu this Friday, and it’s… Posted by Get Baked on Tuesday, March 15, 2022. Be authentic. And that’s why his fans love him.

PR 123

PR Food Branding Customer 123

Econsultancy

JANUARY 25, 2022

billion in 2022 , an increase of 16.9% Read more of Econsultancy’s 2022 predictions and trends analysis. The post 2022: A definitive moment for D2C appeared first on Econsultancy. Direct-to-consumer ecommerce (D2C) sales in the US alone are expected to reach $151.20 Quick Guide to Ecommerce.

Manufacturing 59

Manufacturing eCommerce PR Price 59

OnPassive Marketing

SEPTEMBER 13, 2022

This article discusses how marketers can keep up with these changes and use the seven outbound marketing channels on the rise for 2022. PR Campaigns. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog. Outbound marketing channels.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62