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GenAI must win consumer trust if it is going to transform search marketing

Martech

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

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How TikTok is transforming brand advertising

Martech

billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. With over 1.9

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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. The United States has the most LinkedIn users at over 180 million.

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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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2025: The year for “hype” normalization

SmartBrief - Marketing

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

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Canva acquires genAI startup Leonardo.AI

Martech

Canva acquires generative AI content and research startup Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Founded in 2022, Leonardo.AI for an undisclosed sum.

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How to master social media for retail in the UK

Sprout Social

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Promote your products on social media. Let’s start with the basics.

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