Martech

NOVEMBER 14, 2024

marketers by research firm Sago and conversation analytics software company Invoca. This year, 43% of managers said they’re experts in their familiarity with the technology, up from 32% in 2023. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025.

Marketers 133

Marketers Marketing Analytics Management 133

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns.

Market Trends 132

Market Trends Customer loyalty Transform Millennials 132

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 126

Key Performance Indicator Transform User-Generated CMO 126

Welcome Software

FEBRUARY 25, 2025

Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! Without warehouse-native analytics, you'd miss half the story of how your digital experiments impact real-world behavior. We've got the good stuff right here.

Analytics 52

Analytics Management Product Place 52

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022.

Customer Journey 125

Customer Journey Analytics Branding Customer 125

Martech

OCTOBER 23, 2024

43% say a lack of effective analytics holds them up. It’s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations. So, what’s holding them back? Well… 44% say complicated or fragmented data is a top challenge.

Shipping 125

Shipping eCommerce Customer Journey Analytics 125

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What can we learn from our competitors’ social media? Ooh, sneaky.

Management 126

Management Social Media Marketing Communications Analytics 126

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 119

Price Thought Leadership Transform User-Generated 119

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Clear data.

Real Estate 144

Real Estate Food Entertainment Analytics 144

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it.   WhatsApp Business reported  having over 200 million monthly active users in June 2023. Does it fit your brand image? Facebook 3.65

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. A skills-based workforce requires alignment across the entire organization leadership, managers and employees. This means setting a percent or total time that each level (manager, associate, etc.)

Management 103

Management User-Generated Analytics Communications 103

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Natural language prompting for customer data management. I loaded the first file as background context and asked Gemini to complete analysis, while taking on the role of a senior analytics expert.

CRM 124

CRM User-Generated Marketing Automation Platform Marketers 124

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 145

Analytics User-Generated Key Performance Indicator Social Media Marketing 145

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 137

Analytics Transform Key Performance Indicator CRM 137

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. Case auto-assignment* let managers instantly delegate new cases based on individual agent availability and capacity, balancing workloads across the team.

Social Media Marketing 128

Social Media Marketing User-Generated Education Customer 128

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising. 

Advertising 113

Advertising Advertisers User-Generated Management 113

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. And it seems to be getting more complicated as time goes on.

Transform 105

Transform Analytics User-Generated Promotion 105

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. March 14, 2024.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Payroll, product development, and customer service often take precedence over managing multiple social media accounts. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business.

Management 141

Management COS Social Media Marketing Shoppers 141

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketers Marketing Inbound Marketing 145

Scoop.it!

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. Machine learning helps marketers curate the right content for the right subscriber.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Sprout Social Sprout Social offers a robust set of LinkedIn management tools to assist with automation.

Branding 140

Branding Analytics User-Generated Management 140

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

Management 145

Management User-Generated Analytics Communications 145

Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. regularly get their news from the platform In 2020, only 22% of TikTok users consumed news content, jumping to 43% in 2023, and now 52% in 2024. impressions in 2023 and 2121.13 Source: Statista 14.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. AVON, Conn., AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Hubspot Marketing

NOVEMBER 7, 2022

However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. 5 Blogging Trends Marketers Should Leverage. Custom Graphics. Legitimacy.

Education 145

Education User-Generated Management Analytics 145

Buffer Marketing

JULY 29, 2024

In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.  Don’t forget the analytics As is always the case with social media, your analytics are the best indicator of which of your content efforts are working.  Nope, not anymore!

Analytics 108

Analytics User-Generated Promotion Branding 108

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO 97

SEO User-Generated Analytics Customer Journey 97

Martech

MAY 20, 2025

Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. The 60% total is an 18-point increase from 2023, when just 42% said the same. For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. The full report can be found here.

PR 87

PR Marketers Marketing Social Media Marketing 87

Hootsuite

APRIL 17, 2023

1 Analytics Tool for Growth Beautiful reports. If you turn on Twitter’s native analytics, you can see your total impressions over the last 7 days, 28 days, or in a specific month. YouTube YouTube Analytics doesn’t offer a Reach metric. Clear data. Actionable insights to help you grow faster.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. As of January 2023, 60% of global users were aged 25–34, representing younger millennials.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

Gen Z 101

Gen Z Advertising Advertisers Retail 101