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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

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How to adopt AI for content marketing

Sprout Social

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

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GenAI must win consumer trust if it is going to transform search marketing

Martech

In 2023, 13 million U.S. adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months.

Transform 140
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2023 Forecast: SEO & Content Marketing Trends You Need To Know via @sejournal, @lorenbaker

Search Engine Journal

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

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SEO for Digital Content Marketing: How To Optimize for Search in 2023

Content Marketing Institute

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse. Continue reading →

SEO 145
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What is generative engine optimization (GEO)?

Search Engine Land

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 131
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AI-powered martech news and releases: November 7

Martech

News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. launched Jane, an AI specialist for content marketing and SEO.

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