Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 126

Key Performance Indicator Transform User-Generated CMO 126

Jeff Bullas

JANUARY 9, 2023

billion monthly active users ; to accomplish this in a one-year time frame is no easy feat. That just goes to show how popular TikTok is among users and how much cultural importance social media holds over the world. UseViral has built a network of users that work to provide you with real TikTok likes.

User-Generated 325

User-Generated Entertainment Promotion Place 325

Jeff Bullas

MAY 22, 2025

AI agents are managing calendars. billion in 2023 and is projected to register a compound annual growth rate (CAGR) of over 30% between 2024 and 2032. Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike.

Transform 130

Transform Health Energy Education 130

Jeff Bullas

FEBRUARY 27, 2023

If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. But how do you find these followers?

User-Generated 246

User-Generated Analytics Social Media Marketing Branding 246

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 115

Transform User-Generated B2C Management 115

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. How many social media platforms  can you manage at once ? Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. Facebook 3.65 WhatsApp 2.78

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. Natural language prompting for customer data management. Responses generated from Google Gemini.

CRM 124

CRM User-Generated Marketing Automation Platform Marketers 124

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

Market Trends 132

Market Trends Customer loyalty Transform Millennials 132

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 129

User-Generated Food Marketers Marketing 129

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. But it’s far from the only responsibility.

User-Generated 107

User-Generated Influencer Marketing Management Health 107

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

Gen Z 126

Gen Z Branding Millennials Entertainment 126

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. Case auto-assignment* let managers instantly delegate new cases based on individual agent availability and capacity, balancing workloads across the team.

Social Media Marketing 126

Social Media Marketing User-Generated Education Customer 126

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. A skills-based workforce requires alignment across the entire organization leadership, managers and employees. This means setting a percent or total time that each level (manager, associate, etc.)

Management 103

Management User-Generated Analytics Communications 103

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertisers 113

Advertisers Advertising User-Generated Management 113

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketers 130

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. As of 2023, Twitter.com is the 4th most visited website in the world. million users.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Why do you want to work for our company?

Management 126

Management Social Media Marketing Communications Analytics 126

Sprout Social

FEBRUARY 28, 2023

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. of users were male and 42.8% of users were male and 42.8% Let’s dive in.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. Olivia Tian, marketing and innovation manager at Raise 3D, an industrial 3D printing company, shared a great example of this in action. Scenario: A marketing manager tasked to attract new gym visitors for an indoor rock climbing gym.

PR 97

PR User-Generated Transform Thought Leadership 97

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. “It’s a cool way to give everyone in the room a voice on which questions get asked rather than just the people who manage to run to the front first.” These are huge events with deeply engaged audiences, right?

Customer 112

Customer CRM Food Entertainment 112

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta).

User-Generated 133

User-Generated Shipping Education CRM 133

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.

Real Estate 144

Real Estate Food Entertainment Analytics 144

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing 129

Content Marketing Transform User-Generated Marketers 129

Businesses Grow

JUNE 9, 2025

A single viral tweet, an influencer’s critique, or a wave of user-generated content can redefine a company’s image overnight—for better or worse. One brand manager said to me: “I know we need consumers to carry our message. UGC as a Strategy: Instead of fighting user-generated content, guide it.

Branding 96

Branding Thought Leadership PR User-Generated 96

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Website analytics do the same but provide insights into how users find, interact and take action on a company’s website.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Sprout Social

JANUARY 31, 2025

And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years. Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. Use this strategy to strengthen your own social ROI.

Social Media Marketing 118

Social Media Marketing User-Generated Food Branding 118

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.)

Management 145

Management User-Generated Analytics Communications 145

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

User-Generated 98

User-Generated Price Customer Branding 98