Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The 2023 Sprout Social Index™ told a different story: Only a quarter of consumers said the most memorable brands speak about causes and news that align with their values.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 109

Influencer Marketing Gen Z Affiliate Marketing Fashion 109

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024. billion 2023 $32.2

Gen Z 104

Gen Z Fashion Millennials Retail 104

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z 69

Gen Z Millennials User-Generated Advertising 69

Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. impressions in 2023 and 2121.13

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Humanizing a brand on social is key to fostering trust.

Gen Z 90

Gen Z Branding Retail Education 90

Spiralytics

JANUARY 15, 2025

Statista ) X Premiuma feature that lets users edit tweets and apply for a verified blue checkmarkhad around 640,000 subscribers as of April 2023. Statista ) American adults spent an average of 34 minutes per day on X in 2023, making it the third most-used platform. billion worldwide site visits in December 2023, up from 5.9

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. What can you do?

Tentpole 119

Tentpole Gen Z Thought Leadership User-Generated 119

Hubspot Marketing

DECEMBER 10, 2024

Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Editor's note: This post was originally published in August 2023 and has been updated for comprehensiveness. Youll learn more about your audience, share insights with other areas of marketing and sales.

SEO 135

SEO Gen Z Finance User-Generated 135

Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day.

User-Generated 132

User-Generated Influencer Marketing Marketers Marketing 132

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While gift spending is expected to rise between 2.3%

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

SmartBrief - Marketing

SEPTEMBER 18, 2024

In 2023, the pay gap stood at 16.5%. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Within big agencies, you are more likely to find employee resource groups.

Gen Z 97

Gen Z Millennials Advertising Advertisers 97

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Millennials: seven hours and 45 minutes. In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. But a later survey revealed that only 5% of Australians were actively using the app by September 2023.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

Branding 80

Branding Gen Z Pharmaceutical Health 80

illumin

NOVEMBER 19, 2024

from 2023’s numbers. In a 2024 PWC survey, consumers report they are expecting to spend more than in 2023 when planning this year’s holiday budget. With savings top of mind for most of North America, PWC reports that 77% of consumers intend to spend the same amount or less than in 2023.

Shoppers 105

Shoppers Gen Z Retail Finance 105

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit 92

Non-Profit Fashion Health Millennials 92

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 104

Gen Z Food Fashion Millennials 104

Exposure Ninja

MAY 2, 2025

Millennials and Gen Z aren’t waiting for a brochure in the post they’re comparing providers on their phones, looking for fast answers, and judging you based on your digital presence (or lack of one). increase from 2023. In 2024, the FCA had 19,766 promotions amended or withdrawn, a 97.5%

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is an increase from 68% of respondents in 2023. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

MAY 29, 2025

A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

MAY 12, 2025

Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians: As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 65

Gen Z Transform Fashion Food 65

Buffer Marketing

JUNE 30, 2025

” That’s actually how I discovered Makeba by Jain back in 2023. You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending. stops writing blog post for spontaneous dance break.* Pro tip : You can also add the song on Spotify using the little Add button.

Millennials 75

Millennials Branding Analytics Social Media Marketing 75

Set Up

MAY 20, 2025

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. MONPUREs 2023 Its Not Just Hair campaign is a model for this: We invest in research. Not just product development, but trend analysis, customer feedback, and cultural shifts.

Gen Z 59

Gen Z Transform Health Millennials 59

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. Editor's note: This post was originally published in December 2023 and has been updated for comprehensiveness. So as you plan your next big launch or brand refresh, ask yourself: are you adding to the noise or creating something that might actually break through it?

Gen Z 85

Gen Z Fashion User-Generated Digital Marketing 85

SocialPilot

FEBRUARY 10, 2025

billion in 2023 to $9.8 Brand Customization 73% of millennials are more likely to trust a brand that offers a consistent experience across all touchpoints, including online reviews. billion by 2032 , growing at a compound annual growth rate (CAGR) of 9.4%.

Management 59

Management Branding Customer Manufacturing 59

illumin

SEPTEMBER 26, 2024

Part of this political advertising and marketing phenomenon includes a clip of a 2023 Kamala Harris’ speech where she uttered “You think you just fell out of a coconut tree?”. eMarketer also shows that over 70% of Gen Z and almost half of millennials in the US use TikTok on a monthly basis.

Gen Z 52

Gen Z Advertising Advertisers Millennials 52

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform.

Gen Z 71

Gen Z Millennials Marketers Marketing 71

Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. billion on TikTok during 2024, a 27% year-over-year increase from 2023, according to MediaRadar. Also: 18.2%

Gen Z 123

Gen Z Law B2C Entertainment 123

illumin

DECEMBER 11, 2024

This is an almost 10% increase from 2023. Brands looking to win the cord-cutting Gen Z and millennial generations need to leverage CTV and OTT , and they did this holiday season. During every Q4, brands scramble to launch the best and brightest holiday campaigns. In 2024, holiday campaigns drove an estimated $271.58

Gen Z 59

Gen Z Shoppers Millennials Advertising 59

Sprout Social

FEBRUARY 24, 2025

Our 2023 State of Social Media Report found that 90% of consumers expect to be able to contact a business via social media. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Hubspot Marketing

MARCH 9, 2023

In recent years Chili’s has zeroed in on millennials , particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells. TikTok statistics: 50+ stats marketers need to know in 2023.

Millennials 131

Millennials Customer User-Generated Marketers 131

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below. 11.17.23 #PinkFriday2 ?

Millennials 133

Millennials Shoppers Marketers Marketing 133

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. Let's dive in. There were 3.8

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? We asked 600+ U.S.

Gen Z 144

Gen Z Millennials User-Generated Branding 144