illumin

NOVEMBER 19, 2024

from 2023’s numbers. In a 2024 PWC survey, consumers report they are expecting to spend more than in 2023 when planning this year’s holiday budget. With savings top of mind for most of North America, PWC reports that 77% of consumers intend to spend the same amount or less than in 2023.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below. 11.17.23 #PinkFriday2 ?

Millennials 128

Millennials Shoppers Marketers Marketing 128

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 90

Gen Z Millennials Social Media Marketing User-Generated 90

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 125

Gen Z Millennials eCommerce Social Media Marketing 125

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram.

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. This number drops to 38% for Millennials. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products.

Gen Z 136

Gen Z Market Trends Millennials Marketers 136

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. Short-form video will see the most growth in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 120

Social Media Marketing Gen Z Millennials Influencer Marketing 120

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 93

Non-Profit Fashion Health Millennials 93

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 93

Gen Z Branding Retail Education 93

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. get one now on our app for a limited time.

Gen Z 141

Gen Z Product User-Generated Millennials 141

Sprout Social

MAY 12, 2025

Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians: As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 71

Gen Z Transform Fashion Food 71

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. million SMEs in the UK now use TikTok to market their products directly to customers, which is a growing trend for the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 107

Gen Z Food Fashion Millennials 107

Hubspot Marketing

OCTOBER 13, 2023

It's now entirely possible for businesses to sell products and services natively within social media sites. If you sell physical products online, leveraging social commerce is a great way to drive sales and revenue to your business. But marketing is just one aspect of the buyer's journey — what about sales?

Gen Z 125

Gen Z Shipping Millennials Product 125

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (talk study tips and productivity resources) r/College: 2.9 As of the third quarter of 2024, 59.8%

Branding 88

Branding Gen Z Pharmaceutical Health 88

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Case study: Fantastic Furniture . Case study: Samsung.

Gen Z 127

Gen Z Transform Retail Entertainment 127

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 127

Gen Z Millennials Retail Price 127

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 129

SEO Gen Z Finance Transform 129

Search Engine Land

MAY 16, 2023

So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. consumers in March 2023. Bottom line.

Gen Z 83

Gen Z Product Millennials Shoppers 83

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 111

Product Branding Gen Z Health 111

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. It calls these practices its flight plan.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 104

Gen Z Millennials Transform Direct Mail 104

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 107

Gen Z Direct Mail User-Generated Millennials 107

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Millennials: seven hours and 45 minutes. In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. But a later survey revealed that only 5% of Australians were actively using the app by September 2023.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 114

Analytics Product Automobile Customer Journey 114

Spiralytics

JANUARY 15, 2025

Statista ) X Premiuma feature that lets users edit tweets and apply for a verified blue checkmarkhad around 640,000 subscribers as of April 2023. Statista ) American adults spent an average of 34 minutes per day on X in 2023, making it the third most-used platform. billion worldwide site visits in December 2023, up from 5.9

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. In July of 2023, an episode of Real Housewives of New York introduced the world to the pairing of Pringles and caviar. Later in 2023, Pringles joined forces with The Caviar Co. million posts. Not just views.

Gen Z 132

Gen Z Millennials Food Global Marketing 132

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. MONPURE exists not just to sell products, but to redefine what haircare means. As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. And theyre not alone.

Gen Z 59

Gen Z Transform Health Millennials 59

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 136

Gen Z Millennials Branding Transform 136

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 They aren’t loyal to brands.

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Millennials are 1.9x YouTube has more than 2.5

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z 76

Gen Z Pharmaceutical Health Millennials 76