Animalz blog

OCTOBER 17, 2024

Preply is also an SEO juggernaut. Animalz and Preply teamed up in mid-2023 to help the company accelerate its growth following the $70 million in funding the Ukrainian company raised last year. SEO assets bring in millions of search visits every month. We then started creating persona-focused content.

SEO

Buffer Marketing

OCTOBER 3, 2024

“The most I’d pay a freelance writer for a 1,500 word article is __” — Brooklin Nash (@realBrookNash) February 24, 2023 This question can help him spark conversation with his audience on a broad topic, which will eventually lead to the discovery of unique content ideas. Social media SEO has become its own thing.

SEO

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. Why We Audited It all started in early 2023. At the time, my team was called the Historical Optimization team and we sat at the intersection of HubSpot’s SEO and Blog teams. Define our goals.

SEO

Backlinko

JUNE 12, 2025

That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO? With programmatic SEO, you automate page creation based on patterns in search behavior.

SEO

Buffer Marketing

NOVEMBER 4, 2024

  WhatsApp Business reported  having over 200 million monthly active users in June 2023. To help your videos get discovered by more people, we recommend reading up on  YouTube SEO  and the  YouTube algorithm. Instagram 2.04 The app also relies more on  e-commerce revenue  than on advertising revenue.

Branding

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Market Trends

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO

Search Engine Land

AUGUST 6, 2024

AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. There is a popular belief that SEO and push notifications are at odds. Push notifications actually help your SEO efforts and can boost your organic traffic. This figure is expected to rise to $3.5

SEO

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. billion visits in 2023, making it one of the most popular websites in the world. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy

Martech

AUGUST 14, 2024

The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. Somehow limiting Google from gaining an “unfair advantage in AI products.” billion in advertising in 2023. If Google is broken up, it will undoubtedly have a big impact on digital marketing.

Law

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? Take SEO analytics company Ahrefs. Improve your SEO. Add visuals to a long-form piece to share on social.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. It calls these practices its flight plan.

Tentpole

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. The biggest changes to this algorithm update took place in late 2023 and early 2024. They created separate methodologies for each financial product category. But its not all doom and gloom. We follow these guidelines here at Backlinko. And ranks for more than 3.2K

User-Generated

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. It also checks the SEO potential of your work.

Transform

Buffer Marketing

AUGUST 12, 2024

With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But I promise it wasn’t always this way.  And YouTube videos also rank highly in Google search results.

SEO

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Longer content also plays a major role in SEO efforts, especially when targeting specific keywords to rank in search engines. In fact, the average TikTok, for example, is 42.7

Social Media Marketing

Exposure Ninja

APRIL 28, 2025

million fewer in recent measurementswhile ChatGPT has surged to 400 million weekly users as of February 2025, representing a staggering 300% growth since November 2023. Is optimising for generative AI different from traditional SEO? For the first time, Google has experienced a drop in UK users 1.8

User-Generated

SmartBrief - Marketing

JUNE 2, 2025

Beyond organic SEO Organic SEO will always be vital. However, AI has generated a new type of SEO to be aware of: AI-generated summaries for search queries. You need to provide deeper content still following SEO best practices (i.e., while ensuring your technical SEO (site speeds, responsive pages, etc.).

Gen Z

Sales Force: CMO

JUNE 23, 2025

For years, search engine optimization (SEO) strategies have focused on keywords, backlinks, and content optimization. Before AI, SEO strategies centered on one main objective: ensuring your website appeared on the first page of search engine results. ” Commercial: Users research products or services before buying.

SEO

Search Engine Land

OCTOBER 4, 2024

Evolution of AI search usage Murray outlined three stages in the adoption of AI search tools: Initial curiosity (2023): Users explored the capabilities of AI tools, testing their limits and discovering new opportunities. Murray suggests “revisiting and thinking about your SEO strategy, making sure that all of your content is crawlable.”

Advertising

Martech

OCTOBER 16, 2024

Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Law

Buffer Marketing

JULY 29, 2024

In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.  “Wait,” I hear you thinking, “Don’t I need to have more than 1,000 followers to have access to the YouTube Community tab? Nope, not anymore!   Ready to get cracking?

Analytics

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Its high-quality Signature Select products and dedication to its $1.50 You may have heard of the Costco guys, a father-and-son duo that reviews the companys products. hot dog combo have bred brand loyalty.

PR

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Lets do it.

User-Generated

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. And that helps us with editorial pillars and topic selection,” he says. “We

Education

Exposure Ninja

MARCH 19, 2025

For businesses, this presents both a challenge and an opportunity appearing in these overviews can dramatically increase brand visibility, but requires different optimisation approaches than traditional SEO. ” This means excellence in conventional SEO remains the foundation of AI search visibility.

SEO

Search Engine Land

AUGUST 28, 2024

It’s uncertain how much the end-of-May spike was due to SEO articles about Google alternatives. It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Processing.

SEO

Search Engine Land

SEPTEMBER 24, 2024

Nearly half of businesses have embraced AI in content production in some form. Our content creation process To address MediaFeed’s concerns, we provided a detailed breakdown of our content production process – one that responsibly incorporates AI. We’re seeing a lot of commotion over a largely overstated problem.

User-Generated

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight. As of the third quarter of 2024, 59.8%

Branding

Businesses Grow

JUNE 9, 2025

If you sell sustainable products, for example, ensure your supply chain is truly ethical and be transparent about it. SEO and Thought Leadership: Ensure your brand’s narrative is what appears when people search for you. Provide them with exclusive content, early product access, and recognition so they continue to advocate for you.

Branding

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% There are 14 billion videos on YouTube With such a massive number of videos on the platform, its important to pay attention to YouTube SEO tactics to ensure your content is found among the competition. Over 216 million U.S.

Gen Z

Search Engine Land

AUGUST 15, 2024

Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.” But AI Overviews (and Search Generative Experience before it) caused a lot of anxiety for SEOs, publishers and content creators.

Finance

SocialPilot

MARCH 11, 2025

So how do Google Reviews help SEO? Before we discuss how reviews help SEO, lets first understand how Google SEO operates. How Does Google SEO Work? Lastly, Google Reviews play a key role in local SEO by enhancing a business’s authority, relevance, and trustworthiness. Lets dive in and find out. Well, huge.

SEO

TechWyse

DECEMBER 25, 2023

Now that 2023 is coming to an end, it’s necessary to learn about top trends and predictions to look out for in the following year. From graphic design trends in 2024 to SEO predictions, here’s what happened this month in marketing. Then we went over predictions about SEO from industry experts.

SEO