Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 19, 2024

HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023.

CRM 118

CRM User-Generated Marketing Automation Platform Retail 118

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Advertisers 121

Advertisers Advertising Retail eCommerce 121

Martech

OCTOBER 25, 2024

Then along came generative AI. But its capabilities are expanding and users are experimenting with more use cases. For this article, I used the Google Gemini generative AI application to help me analyze customer data, identify customers that met certain criteria and receive recommendations and messaging to use with those customers.

Customer Marketing 121

Customer Marketing Marketing Strategy Customer Customer Acquisition 121

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” New multimodal Lens features.

Retail 127

Retail User-Generated Price Product 127

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 74

Product Transform Influencer Marketing User-Generated 74

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 127

Non-Profit Customer Journey User-Generated SEO 127

Jeff Bullas

FEBRUARY 27, 2023

If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. But how do you find these followers?

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 113

Transform User-Generated B2C Management 113

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. You can optimize your marketing technology stacks and resource allocation by focusing on the 20% of tools, strategies or efforts that generate 80% of the results.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 130

Market Trends Transform Customer loyalty Millennials 130

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 121

User-Generated Advertising Advertisers Marketing 121

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The company generated cash flow from operating activities of $31 million, an increase of 51% year-over-year.

Retail 118

Retail User-Generated Price Advertisers 118

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. The shift to AI-powered marketing has been dramatic. Pricing: Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. Its high-quality Signature Select products and dedication to its $1.50 hot dog combo have bred brand loyalty.

PR 98

PR User-Generated Transform Thought Leadership 98

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 72

Gen Z Millennials User-Generated Entertainment 72

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. Bottom line? Reclaim control of your calendar Social moves fast.

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. No longer confined to short keyword phrases, users can now express complex, nuanced queries that more accurately reflect their true intentions. But not only that, analyzing data and writing code.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

MARCH 28, 2023

Look at the most remarkable Twitter stats we've found for 2023. And if you're in a pinch, jump to the information you need below: General Twitter Statistics Twitter Statistics for Business Twitter User Statistics Twitter Usage Statistics Twitter Followers Statistics Twitter Statistics General Twitter Statistics 1.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Sprout Social

JANUARY 31, 2025

Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out. And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years.

Social Media Marketing 120

Social Media Marketing User-Generated Food Branding 120