Search Engine Land

AUGUST 6, 2024

AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. There is a popular belief that SEO and push notifications are at odds. Push notifications actually help your SEO efforts and can boost your organic traffic. User retention. High click-through rates.

SEO 85

SEO User-Generated eCommerce Communications 85

Animalz blog

OCTOBER 17, 2024

Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Preply is also an SEO juggernaut. Animalz and Preply teamed up in mid-2023 to help the company accelerate its growth following the $70 million in funding the Ukrainian company raised last year.

SEO 67

SEO User-Generated Price Product 67

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 132

User-Generated Food Marketers Marketing 132

Backlinko

JUNE 12, 2025

That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO? The goal is to drive traffic and revenue through these automatically generated pages.

SEO 75

SEO User-Generated Transform Real Estate 75

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1

Marketers 98

Marketers Marketing Promotion User-Generated 98

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. No longer confined to short keyword phrases, users can now express complex, nuanced queries that more accurately reflect their true intentions. But not only that, analyzing data and writing code.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. The biggest changes to this algorithm update took place in late 2023 and early 2024. Add personal stories and examples (real ones not AI-generated). And generated 31.5K But its not all doom and gloom. We follow these guidelines here at Backlinko.

User-Generated 104

User-Generated Health SEO Finance 104

Exposure Ninja

APRIL 28, 2025

The search landscape is evolving dramatically with generative AI platforms like ChatGPT rapidly gaining traction. For the first time, Google has experienced a drop in UK users 1.8 For the first time, Google has experienced a drop in UK users 1.8 Is optimising for generative AI different from traditional SEO?

User-Generated 52

User-Generated SEO Entertainment Health 52

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. The marketing campaign for the Barbie movie, released in 2023, became a standout example of earned media success.

PR 110

PR User-Generated Transform Thought Leadership 110

Buffer Marketing

JULY 29, 2024

In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.  Highlight fan content User-generated content is a gold mine, particularly if you’re a brand. Nope, not anymore!   Ready to get cracking?

Analytics 110

Analytics User-Generated Promotion Branding 110

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing 127

Content Marketing Transform User-Generated Marketers 127

Exposure Ninja

MARCH 19, 2025

AI Overviews These are AI-generated summaries that appear directly on search engine results pages, providing immediate answers without requiring users to click through to websites. Generative Chatbots Tools like ChatGPT , Claude , Perplexity , and Google Gemini are fundamentally changing information retrieval.

SEO 52

SEO User-Generated PR Branding 52

Sales Force: CMO

JUNE 23, 2025

For years, search engine optimization (SEO) strategies have focused on keywords, backlinks, and content optimization. Before AI, SEO strategies centered on one main objective: ensuring your website appeared on the first page of search engine results. Users would then sift through these top results to find the answers to their queries.

SEO 45

SEO Transform eCommerce User-Generated 45

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Why it’s important: Tracks metrics to understand user behavior.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Search Engine Land

SEPTEMBER 24, 2024

But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated. Phrasly identifying our human-written content as 81% AI-generated. GPTZero identifying our human-written content as 93% human-generated.

User-Generated 75

User-Generated SEO Transform Education 75

Search Engine Land

AUGUST 28, 2024

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. It’s uncertain how much the end-of-May spike was due to SEO articles about Google alternatives. It tailors outcomes based on user behavior, particularly in news and local searches.

SEO 93

SEO Transform Automobile Real Estate 93

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. . Why we care.

Finance 92

Finance Health User-Generated SEO 92

Businesses Grow

JUNE 9, 2025

A single viral tweet, an influencer’s critique, or a wave of user-generated content can redefine a company’s image overnight—for better or worse. SEO and Thought Leadership: Ensure your brand’s narrative is what appears when people search for you. UGC as a Strategy: Instead of fighting user-generated content, guide it.

Branding 99

Branding Thought Leadership PR User-Generated 99

Hubspot Marketing

JANUARY 21, 2025

If you understand search intent and can answer your users questions, youre establishing your brand as an authority, setting yourself up for return visitors, and showing Google that you know your stuff. This gives me an idea of what users are looking for, and it will help me structure my article to make sure it delivers real value.

User-Generated 105

User-Generated Market Research SEO Email Marketing 105

SocialPilot

MARCH 11, 2025

So how do Google Reviews help SEO? Before we discuss how reviews help SEO, lets first understand how Google SEO operates. How Does Google SEO Work? Googles ranking system isnt random; its a complex algorithm that evaluates countless factors to determine the most relevant and valuable results for users.

SEO 45

SEO User-Generated Real Estate Management 45

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 78

Branding Gen Z Pharmaceutical Health 78

TechWyse

DECEMBER 25, 2023

Now that 2023 is coming to an end, it’s necessary to learn about top trends and predictions to look out for in the following year. From graphic design trends in 2024 to SEO predictions, here’s what happened this month in marketing. But what about digital marketing? Instead, it should be leveraged to elevate regular tasks.

SEO 52

SEO User-Generated Fashion Digital Marketing 52

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

TechWyse

NOVEMBER 20, 2023

Whether it’s SEO and Content or Social Media, you need to keep an eye out on the different facets of the digital marketing realm so that you don’t risk falling behind. Brands are collaborating at record numbers, so sharing information with the addition of AI will create better user experiences for you as a consumer.

Digital Marketing 52

Digital Marketing User-Generated Social Media Marketing Marketers 52

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. Ten days later, I tried to check out Sora for myself.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Animalz blog

JANUARY 30, 2025

Our AI Reality Check (2023) We started our AI journey where most companies do: chasing efficiency. In early 2023, we assembled a specialized team armed with the latest AI tools Jasper, Writer, and other GPT-powered platforms. Our Alternative Approach (2023 – 2024) Our second experiment took the opposite approach.

Transform 67

Transform Thought Leadership Fashion Price 67

Neil Patel

JUNE 9, 2025

And all businesses with an online presence need to pay attention, not just SEO folks. Optimizing to appear in AI Mode is mainly about following best SEO practices and creating high-quality content. You should also place greater emphasis on generating third-party brand mentions and using schema markup (structured data).

PR 60

PR User-Generated SEO Health 60

SocialPilot

FEBRUARY 6, 2025

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate 66

Real Estate Customer Food User-Generated 66

Exposure Ninja

JUNE 27, 2025

While Search Engine Optimisation (SEO) is about climbing search engine rankings like Google or Bing, AI Search Optimisation is about becoming the source AI tools trust, cite, and promote. This isn’t just another SEO trend. billion users , replacing standard search results with condensed, source-cited answers.

User-Generated 52

User-Generated SEO Food PR 52

Animalz blog

JANUARY 16, 2025

We fed it several books’ worth of data, used it for everything from analyzing sales call transcripts to technical SEO audits, and compared it to its sibling o1 and archrival Claude. For example, when we asked it to review an article outline, it came back with advice like “consider mentioning SEO or brand marketing here.”

Price 57

Price Analytics SEO User-Generated 57