Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 126

Branding Social Media Marketing User-Generated Advertisers 126

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Martech

JULY 19, 2024

Free users are upgrading to starter products. HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters. That stabilized in Q1.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Martech

OCTOBER 7, 2024

Ads are finally available for mobile users in the U.S. AI Overviews have continued to evolve since it was announced as Search Generative Experience in May 2023. Here is what they may look like: More AI news. Google also announced other news about AI and Search. Here are the highlights: AI Overview Ads. Processing.

Retail 128

Retail User-Generated Price Product 128

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Pricing : Starts at $15/user/month. Paid plans start at $15/month.

Price 123

Price Thought Leadership Transform User-Generated 123

Backlinko

FEBRUARY 25, 2025

Launched in March 2023, Claude quickly attracted a multi-million user base. million monthly active users worldwide. From the number of Claude users to Claude user demographics, youll find the latest data about Claude on this page. million monthly active users worldwide. Today, Claude has 18.9 Claude with 2.9

User-Generated 88

User-Generated Marketers Marketing 88

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 122

User-Generated Advertisers Advertising Marketers 122

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? Events Content related to user events received considerable attention. We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Industry events where companies sponsored or provided speakers also performed very well.

eBook 136

eBook User-Generated Content Marketing Customer 136

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 121

Gen Z Branding Millennials Entertainment 121

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

CRM 122

CRM User-Generated Marketing Automation Platform Marketers 122

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 132

User-Generated Food Marketers Marketing 132

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Source Your website hierarchy is key to navigation that is easy to follow for both users and search engine bots. Heres an example.

SEO 134

SEO Gen Z Finance User-Generated 134

Jeff Bullas

MAY 22, 2025

billion in 2023 and is projected to register a compound annual growth rate (CAGR) of over 30% between 2024 and 2032. Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike. billion in 2024, with an expected CAGR of 26.8%

Transform 130

Transform Health Energy Education 130

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. No longer confined to short keyword phrases, users can now express complex, nuanced queries that more accurately reflect their true intentions. But not only that, analyzing data and writing code.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Hubspot Marketing

JUNE 26, 2025

Generation Effect — Gut Foundation There's a straightforward way to get someone to notice your ad: Remove a letter. In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. For example: H_BC, Goo_e, Li_erpool FC, N_dge.

Non-Profit 110

Non-Profit Branding Health Price 110

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

JULY 24, 2024

P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. The only problem is Nike isn’t a sponsor.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1

Marketers 98

Marketers Marketing Promotion User-Generated 98

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Although Gen X accounts for 19% of the U.S.

User-Generated 130

User-Generated Influencer Marketing Marketers Marketing 130

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertisers 116

Advertisers Advertising User-Generated Management 116

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. The company generated cash flow from operating activities of $31 million, an increase of 51% year-over-year. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Meta reported 3.27

Retail 120

Retail User-Generated Price Advertisers 120

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. AI tools enable you to generate multiple variations of the same post, which saves time and effort. Automated scheduling Timing is everything in social media.

User-Generated 104

User-Generated Influencer Marketing Management Health 104

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. The marketing campaign for the Barbie movie, released in 2023, became a standout example of earned media success.

PR 110

PR User-Generated Transform Thought Leadership 110

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Martech

OCTOBER 11, 2024

Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023. That’s not a bad thing.

User-Generated 122

User-Generated Promotion Marketers Marketing 122

Animalz blog

OCTOBER 17, 2024

Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Animalz and Preply teamed up in mid-2023 to help the company accelerate its growth following the $70 million in funding the Ukrainian company raised last year. Preply is also an SEO juggernaut.

SEO 67

SEO User-Generated Price Product 67