illumin

AUGUST 22, 2024

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. Advertisers across America are keen to join the chorus of voices and win the day. With so much competition, advertisers looking to make a difference need to stand out. The data of past and potential future voters is essential.

Advertising 98

Advertising Advertisers Marketing Mix User-Generated 98

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. According to HubSpot’s AI Trends for Marketers survey of 1,062 US marketing and advertising professionals, the biggest concern about adopting AI is that it will replace jobs. Generative AI can help us write content faster.

User-Generated 103

User-Generated Price Marketing Marketers 103

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

Advertising 116

Advertising Advertisers Branding CRM 116

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. AI tools minimize the need for excessive job advertising. Waste of time for less frequent users. User interface. I generally prioritize user interface and accuracy when I’m assessing a tool. Customization.

Price 122

Price CRM User-Generated Analytics 122

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 118

Food User-Generated Advertisers Advertising 118

Martech

JULY 10, 2024

teens and introduced AI disclosure requirements for advertisers. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Advertisers can now only target teens using broad options like location, language and device info.

User-Generated 118

User-Generated Advertisers Advertising Branding 118

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z 92

Gen Z Branding Retail Education 92

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Buffer Marketing

APRIL 7, 2025

Saves on Instagram, pins on Pinterest, and comments on YouTube all count as engagement, but they reflect different user behaviors and levels of intent. To determine where users are engaging the most, we analyzed average engagement rates across eight major social platforms over a one-year timeframe. Not all engagement is public.

User-Generated 125

User-Generated Branding Advertising Advertisers 125

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 Free users are upgrading to starter products. Subscription revenue: $603.8

CRM 118

CRM User-Generated Marketing Automation Platform Retail 118

Search Engine Land

JULY 25, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. Here’s a search for [music festivals in Boone, NC in August 2024]: Here’s a search for [best tomatoes to grow in Minnesota]: For publishers. OpenAI today announced SearchGPT, its long-awaited search product.

User-Generated 128

User-Generated Advertising Advertisers Product 128

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Customer loyalty 71

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. for digital media technology company Adlook.

Advertising 134

Advertising Advertisers User-Generated Price 134

Martech

JANUARY 16, 2025

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

Transform 129

Transform User-Generated CMO Marketing 129

Martech

AUGUST 1, 2024

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Staying in power for 402 years is no easy task. The loop has been closed.

User-Generated 113

User-Generated Market Segmentation Advertising Advertisers 113

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. Source: LinkedIn 5.

User-Generated 117

User-Generated Education Real Estate Transform 117

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. 54% of U.S.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Meta reported 3.27 billion daily active people (DAP) in the quarter.

Retail 118

Retail User-Generated Price Advertisers 118

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. I am trained with MarTech content.

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Hubspot Marketing

NOVEMBER 4, 2024

Examples: Audiense , Brand24 Customer Feedback and Sentiment Analysis In JPMorgan’s 2024 Business Leaders Outlook , nearly half of surveyed companies reported using AI tools like ChatGPT, virtual assistants, and chatbots. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service.

Analytics 125

Analytics Customer Journey CMO Marketing 125

Search Engine Land

OCTOBER 3, 2024

users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). The ads appear directly underneath the organic AI-generated answer in the AI Overview. ” How to appear in AI Overview Ads.

User-Generated 114

User-Generated Advertisers Advertising Product 114

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Martech

JULY 15, 2024

I am the first generative AI chatbot for marketing technology professionals. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. I am trained with MarTech content.

Customer Acquisition 116

Customer Acquisition Customer CMO Key Performance Indicator 116

Martech

JULY 30, 2024

Canva acquires generative AI content and research startup Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. for an undisclosed sum. The Australia-based Leonardo.AI

User-Generated 116

User-Generated eCommerce Advertising Advertisers 116

Hubspot Marketing

SEPTEMBER 3, 2024

But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. With potential access to over 3 billion monthly active users , those numbers are nothing to scoff at. To be totally candid, Facebook Advertising is complex. generating a lead) tend to cost more than impressions or clicks.

Advertisers 124

Advertisers Advertising Price User-Generated 124

Sprout Social

SEPTEMBER 17, 2024

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. As of the third quarter of 2024, 59.8%

Branding 86

Branding Gen Z Pharmaceutical Health 86

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom. It’s a broad definition, and intentionally so.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Many of their capabilities were still rules based and relied on users to know how to configure them. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121