Martech

AUGUST 12, 2024

Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights. Here’s a preview of what you’ll learn and how it can transform your business strategies. and the U.S.,

Branding 122

Branding Transform Communications Advertising 122

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 119

CRM Transform User-Generated Management 119

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 108

Branding Transform Food Education 108

Search Engine Land

AUGUST 19, 2024

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Thus, analytics play a vital role in video creation, optimization, and production.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. Brand alignment. Consistency. Navigation.

Transform 139

Transform Copywriting User-Generated Marketing 139

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025.

Retail 122

Retail Transform Advertisers Advertising 122

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. The “brand awareness” campaigns with no connection to revenue? Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Streamlined.

Transform 128

Transform CMO Marketing Marketers 128

Customers.ai

DECEMBER 19, 2024

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. I said I had two words: Challenging and exciting.

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows. It starts with understanding the risks.

Transform 122

Transform Branding Retail Communications 122

Set Up

OCTOBER 8, 2024

According to a 2024 report by McKinsey , companies that integrate data-driven marketing strategies into their decision-making process are 23% more likely to achieve above-average growth. So where is the disconnect for Agencies, and what can Brands do to improve it? What is the benefit of using data to find solutions?

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Martech

MARCH 24, 2025

According to the report, shoppers estimate 41% of their purchase volume will come from physical stores in 2026, down from 45% in 2024. The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. 27 through Dec.

Retail 113

Retail Gen Z Transform Shoppers 113

Vertical Response

SEPTEMBER 15, 2024

Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. Keep Your Email On-Brand Your email should reflect your brand’s tone, voice, and visual identity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Martech

NOVEMBER 6, 2024

By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. And how can your company stand out with newsworthy, viral content that drives valuable brand coverage and consumer engagement? How can your brand relate to them and help them problem-solve?

PR 135

PR Transform Target Market Content Marketing 135

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 127

Transform User-Generated SEO Branding 127

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Source: MartechTribe, 2024 Companies need to strike a balance between opportunity and cost. Source: MartechTribe, 2024 CIO-CTO-CFO group Focuses on cost and control management.

Transform 121

Transform Marketing Automation Platform CMO Management 121

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 114

Transform User-Generated B2C Management 114

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. 22, 2024 Time: 10 a.m. PT / 1 p.m.

Transform 116

Transform Marketing Marketers Advertisers 116

Martech

JUNE 26, 2025

This change prioritizes short-term demand capture over long-term brand building and demand creation. Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain. Spam damages your brand.” Are you ready?

Transform 106

Transform Customer Journey Marketing Marketers 106

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Marketing Insider Group

OCTOBER 23, 2024

It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty. Let’s find out! Some of the leading AI-powered tools include: 1.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketing 70

Search Engine Land

JULY 17, 2024

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more.

Transform 73

Transform Shipping Communications Advertising 73

Martech

JULY 19, 2024

The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Workflows become automated.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Jeff Bullas

MAY 22, 2025

every year between 2024 and 2030. That means building your brand just got easier. billion in 2023 and is projected to register a compound annual growth rate (CAGR) of over 30% between 2024 and 2032. Surprising fact : In the year 2024, the market value of agentic artificial intelligence (AI) stood at 5.1 Faster than ever.

Transform 130

Transform Health Energy Education 130

Vertical Response

OCTOBER 6, 2024

Why Black Friday Email Marketing is Crucial for 2024 Black Friday has earned its reputation as the busiest shopping day of the year, and for good reason. The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Are you getting the most from your stack?

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

AUGUST 12, 2024

How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool. By responding to customer replies via SMS, marketers can drive purchases and boost brand loyalty through exceptional customer experiences. Processing.

CRM 124

CRM Health User-Generated Transform 124

Martech

AUGUST 13, 2024

Listen, learn, respond Last year, there were several incidents where large groups of consumers used social media to complain about brand problems. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. Gil’s authentic self was a perfect fit and he was hired.

Transform 135

Transform Marketing Marketers Traditional Marketing 135

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Source: MartechTribe, Martech Datawarehouse, Oct.

Copywriting 128

Copywriting Transform User-Generated PR 128

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Martech

MARCH 13, 2025

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. Our survey at the end of 2024 analyzed 50+ genAI use cases across 283 practitioners. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement.

B2C 96

B2C Branding Transform Thought Leadership 96

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. million in 2005.

Transform 117

Transform Price Entertainment Advertising 117

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. She gained popularity during the pandemic and was named TikTok Creator of the Year in 2024. You’re not alone. Here are key factors to consider: 1.

Branding 85

Branding Fashion Food Gen Z 85

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Biggest takeaway: SEO in 2024 is all about adapting to AI.

Transform 65

Transform Price Marketing Marketers 65

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. This creates a challenge for brands to balance customer satisfaction with profitability.

eCommerce 122

eCommerce Customer Retail Transform 122

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down? From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk.

Transform 110

Transform Finance Marketing Marketers 110