Hubspot Marketing

NOVEMBER 4, 2024

Examples: Audiense , Brand24 Customer Feedback and Sentiment Analysis In JPMorgan’s 2024 Business Leaders Outlook , nearly half of surveyed companies reported using AI tools like ChatGPT, virtual assistants, and chatbots. Brand Perception HubSpot released a free tool in 2024 called AI Search Grader.

Analytics 135

Analytics Customer Journey CMO Marketing 135

Hubspot Marketing

JULY 10, 2024

What I Like The “intent” feature can tell you the intention users had when searching specific keywords, giving you a deeper insight into where in the customer journey they are. Compare domains to see which have the most organic visibility and traffic. Pros SEMRush features a user-friendly interface for easy navigation.

Price 137

Price SEO User-Generated Management 137

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

APRIL 8, 2025

When customers have a specific intent on a website, 43% go straight to the search bar. Businesses must invest in a robust, unified search experience that connects all customer journey touchpoints. Location-aware search is a tool that can significantly enhance the customer experience. 21, 2024 and Nov.

Customer 116

Customer B2C Customer Journey Communications 116

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. In response, vendors have several strategies to get the product in front of prospects.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

AUGUST 12, 2024

Real-time data activation: Enable real-time data activation across channels, allowing for immediate adjustments to campaigns based on customer interactions. Lifecycle marketing Customer journey mapping: Utilize the insights from the CDP to map out customer journeys and identify key touchpoints for engagement.

Customer 118

Customer B2C CMO Customer Journey 118

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. Here are five brands using Pinterest to build successful campaigns in 2024. As the name suggests, these items aren’t available in mainstream stores.

Gen Z 130

Gen Z Branding Retail Content Placement 130

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hootsuite

OCTOBER 9, 2024

How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Creating products and a customer journey that consumers freely rave about. The key: Social media listening (keep reading). The result?

Customer 112

Customer Food Transform Health 112

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

SEPTEMBER 10, 2024

Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales. Across the customer journey. Foursquare’s Sales Impact includes 17 new metrics for detailed measurement and comparative analytics across the customer journey.

Retail 114

Retail Customer Journey Analytics Customer 114

Martech

SEPTEMBER 23, 2024

You would not expect to become an excellent tennis player just by purchasing the racket, balls and shoes Aryna Sabalenka used when she beat Jessica Pegula in the 2024 U.S. Sadly, this is not the case. Open women’s final. Tools are good, but it takes more to optimize performance. You need the data analysis we discussed earlier.

Marketing 126

Marketing Marketers Education Customer Journey 126

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-recorded customer journey map helps you better understand your prospects needs and wants.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Pro Tip : Use Customers.ai

Customer 89

Customer eCommerce Shipping Customer Journey 89

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. These metrics shouldn’t exist in silos.

Health 97

Health Customer Journey User-Generated Marketing 97

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Martech

JULY 10, 2024

However, this approach is complex and requires customer-centric, cross-functional methods and well-orchestrated customer journeys spanning multiple channels based on customer needs, with effectiveness measured across these channels and variables. However, this often requires new operating models and governance.

Transform 117

Transform Customer Journey Customer Content Marketing 117

Martech

JULY 16, 2024

Take our brief 2024 MarTech Replacement Survey Investing in training and development can help marketing teams become proficient in data analysis and AI applications. Predictive analytics can help marketers predict customer profitability (short-term and long-term). However, technology alone is not enough.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

JUNE 26, 2025

While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk.

Transform 106

Transform Customer Journey Marketing Marketers 106

Martech

DECEMBER 19, 2024

For example, instead of Download our guide, use Dont miss the trends shaping 2024. Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Someone new to your brand needs a different prompt than a returning customer ready to make a purchase. Does it align with the users intent?

Customer Journey 126

Customer Journey Energy Communications Branding 126

Martech

OCTOBER 23, 2024

It’s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations. It’s no wonder 86% of executives reported they’re in need of more advanced personalization than what they’re currently capable of delivering.

Shipping 123

Shipping eCommerce Customer Journey Analytics 123

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Search Engine Land

SEPTEMBER 27, 2024

This research provides valuable insight into competitors’ SEO strategies and the customer journey they are targeting. While it originated from link building efforts, in 2024, digital PR encompasses much more. An effective digital PR strategy enhances every stage of the customer journey.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Animalz blog

APRIL 24, 2025

According to data published by the audience research tool Sparktoro , Google received over 370 times more searches than ChatGPT in 2024. You’ll learn how AI affects the customer journey, if it mentions your latest product features, and whether its up to date on your positioning. What are the main alternatives to BRAND?

PR 109

PR Shipping User-Generated SEO 109

Martech

AUGUST 13, 2024

“ What Wang sees is Braze customers who have centralized their data in a data warehouse syncing those elements relevant to personalized customer journeys into Braze and setting up customer journey orchestration within Braze. Does that mean the data is being copied into Braze? And you can quote me.”

Customer 121

Customer Customer Journey eCommerce CRM 121

Search Engine Land

OCTOBER 7, 2024

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. This trend will only grow as it becomes easier to bridge physical and digital spaces.

Logistics 73

Logistics Retail Shoppers Customer Journey 73

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Most interest went toward topics related to industry trends or use cases that had the highest viewership. Research Research performed well in certain industries.

eBook 136

eBook User-Generated Content Marketing Customer 136

Hootsuite

NOVEMBER 4, 2024

Source: 2024 Edelman Trust Barometer How to get these insights Social listening tools help you uncover the topics your audience is most interested in. Behavior analysis can also help you understand how social media impacts your customer journey. And 45% of the same age group says they judge people based on the brands they use.

Analytics 109

Analytics Price Social Media Marketing CRM 109

Sprout Social

DECEMBER 16, 2024

For example, one of our most celebrated announcements of 2024 was Generate Alt Text by AI Assist , a new time-saving workflow that generates alt text suggestions to increase the accessibility of image-focused postsmaking posting more efficient and freeing up time for creativity. For brands, responding to questions is the bare minimum.

Product 73

Product Transform Influencer Marketing User-Generated 73

Duct Tape Marketing

DECEMBER 20, 2024

HubSpots 2024 Consumer Trends Report found that 37% of consumers prefer short videos for product discovery and a majority want more video content. Marketers can now create one-of-a-kind customer journeys. Platforms like YouTube are partnering with services like BARB in the UK to adapt to consumer behaviors.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Hubspot Marketing

OCTOBER 28, 2024

Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Visualize your customers’ journey. Customer journeys can be complicated. Adil Advani , their Associate Product Owner, told me they decided to dig into the data to fine-tune their customer journey.

Customer Acquisition 100

Customer Acquisition Price Customer Journey User-Generated 100