This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Customers born just before or after the debut of the memorable Aflac Duck are known as GenZ and are a much sought after health insurance demographic. GenZ, though not a monolith, holds different expectations about engaging with brands than previous cohorts. In the same survey, 64.2% Processing.
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Which platforms does GenZ use and why?
"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. GenZ is a generation of contradictions.
Keep this in mind as we discuss: Gen Alpha Content Consumption Habits GenZ Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common?
According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. This is especially true for younger consumers, as 57% of GenZ will use social more for gift inspiration. This number goes up to 21% among GenZ. Or something like that.
Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024.
So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? In its first holiday forecast of 2024, Deloitte predicts that holiday retail sales will increase between 2.3% GenZ are hard to please Younger generations are usually a key demographic for retailers.
These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials.
Wondering which social media platforms to use to elevate your brand in 2024? Collaborations with influencers or creators can significantly amplify your reach and resonate with GenZ and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting GenZ.
One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. GenZ and Alpha consume content differently from Millennials and older generations.
With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. Here are five brands using Pinterest to build successful campaigns in 2024. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.
Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Creating content that generates leads. Lead generation is also proving to be a hurdle in 2024. Lead generation is a job all on its own.
In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.
With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.
More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Another top takeaway from Coveo’s 2024 holiday report is that the grocery sector is ripe for significant digital growth.
of users into buyers in 2024. The three fastest growing social platforms are Instagram, Pinterest, and LinkedIn The top four fastest growing social platforms all had double digit year over year growth in 2024. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Global social media usage statistics 1.
The buying committee is becoming younger, with Millennials and GenZ wielding significant decision-making and purchasing power. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S.
For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. The cost per a thousand impressions for Facebook is between $1.01
In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.
Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting GenZ and younger Millennials may need to prioritise other platforms. Brands targeting GenZ and younger Millennials may need to prioritise other platforms.
For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and GenZ. According to our 2024 Influencer Marketing Report , 35% of GenZ consumers rank authenticity as a top trait they care about when following influencers.
In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into GenZ audiences and leverage short-form video.
Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.
According to The 2024 Content Strategy Report , 38% of consumers plan to use more platforms and want brands to show up on all of them. In Q4 2024, Netflix reported a record number of subscribers , bringing their subscriber count up to 300 million worldwide. The streaming giant is active on emerging and established platforms alike.
Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. of the total user base.
Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and GenZ are influenced by nutrition trends on the platform.
As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach GenZ and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. In 2024, more niche sports will follow. Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among GenZ and Millennials, per Pinterest.
And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. One way I keep things exciting on Facebook in 2024 is by using interactive content like live videos, polls, and quizzes. For brand posts, we focus on content that resonates with millennials and Gen X.
GenZ and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of GenZ and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.
Todays consumers, especially Millennials and GenZ, are looking for more. Studies show that 70% of GenZ consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of GenZ are more likely to buy from brands that align with their values. Why does this matter?
In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly. billion by 2024.
When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. The Magic Behind Wicked’s Marketing Success 1.
Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.
SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Very useful.
And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the GenZ space, while B2B social media trends influence business decisions.
We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Sprout’s data reflects this influencer marketing trend. trillion impressions.
In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.
Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% million comments were created daily, on average in 2024.
Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% million comments were created daily, on average in 2024.
Social media is actually the preferred product discovery channel for GenZ, millennials, and boomers, and its also where they go to consume content. While search engine optimization is still important (theres a reason Google continues to be the most visited website in the world ), its not the only way brands can be discovered.
The platform has already hit 20 million users , doubling its numbers within two months (as of late 2024). Here’s a comparison of user age and gender distributions on both platforms: Bluesky User Demographics: Age Distribution: Bluesky’s November 2024 data shows 1 in 3 users aged 18-24. 25 to 34 years: Around 28%.
Over 70% of marketers plan to target Millennials in 2025. Stamped by Sabrinas go-to kiss mark and her undeniably fresh GenZ wit, this collaboration was truly a match made in marketing heaven. Dove : Dove x Crumbl Cookie Crumbl Cookie made waves in 2024, so it was only fitting that they did so again in 2025.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content