Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Automate invoice payment reminders for timely collections.

CRM 116

CRM Transform User-Generated Management 116

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

Management 118

Management eCommerce CRM User-Generated 118

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention. There are generally three stakeholder groups.

Transform 119

Transform Marketing Automation Platform CMO Management 119

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. This is likely to continue. While I think its an important metric, it should not be the only one.

Retail 119

Retail Transform Advertising Advertisers 119

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. What do we gain if each test and budget adjustment has to route through management for approval? When marketers approve that strategy, AI executes it.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. It found that organizations with mature AI practices dubbed AI Masters still have a 13% failure rate on average.

Transform 112

Transform User-Generated B2C Management 112

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Marketing budgets are down 15% year-over-year. Streamlined. Weaponize your constraints Small team?

Transform 126

Transform CMO Marketers Marketing 126

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 122

CRM Health User-Generated Transform 122

Jeff Bullas

MAY 22, 2025

every year between 2024 and 2030. AI agents are managing calendars. billion in 2023 and is projected to register a compound annual growth rate (CAGR) of over 30% between 2024 and 2032. Surprising fact : In the year 2024, the market value of agentic artificial intelligence (AI) stood at 5.1 It’s on track to grow at 36.6%

Transform 130

Transform Health Energy Education 130

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Are there any new social media platforms to watch in 2024? This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Disruptors.

Copywriting 126

Copywriting Transform User-Generated PR 126

Martech

JUNE 26, 2025

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. 42% say they are less likely to consider a vendor after receiving irrelevant or overly aggressive outreach. .”

Transform 104

Transform Customer Journey Marketers Marketing 104

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Image courtesy of MartechTribe. Click to enlarge. Copy production (43.9%).

Transform 139

Transform Copywriting Marketers Marketing 139

Marketing Insider Group

OCTOBER 23, 2024

Brands use this information to gauge audience perception, manage reputation, and adjust their communication strategies accordingly. Targeted Ads with AI AI in social media advertising has transformed how brands run paid campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketers 70

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Transform 144

Transform Food Analytics Place 144

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. The financial impact is significant, with an estimated annual cost of $400 billion in the United States alone.

eCommerce 120

eCommerce Customer Retail Shipping 120

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121

CRM Transform Marketers Marketing 121

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

Transform 120

Transform Branding Retail Communications 120

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

Transform 108

Transform Finance Marketers Marketing 108

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. Marketing performance in 2024 was significantly down across channels and activities. Its time to dig in on strategy.

Transform 128

Transform User-Generated CMO Marketers 128

Martech

AUGUST 13, 2024

I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. He transformed a challenging situation into an opportunity for connection and growth. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Transform 133

Transform Marketers Marketing Traditional Marketing 133

Chief Martec

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

Transform 107

Transform Marketers Marketing Advertising 107

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Reduce the time needed to build customer audiences and transform your campaign. 2024 is proving to be an especially difficult election campaign, making effective political advertising more important than ever.

Advertising 105

Advertising Advertisers Transform CRM 105

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. — Notion (@NotionHQ) September 11, 2024 That way, you can better your offering and relationship with buyers. From there, you can develop feedback implementation processes and improve relationship management.

Customer 112

Customer Food Transform Health 112

Martech

JULY 16, 2024

Marketing automation platforms , customer relationship management (CRM) systems and advanced analytics tools can provide the data and insights needed to measure performance accurately. However, technology alone is not enough. CMOs must ensure that their teams are skilled in using these tools and interpreting the data they generate.

Finance 124

Finance Non-Profit Transform CMO 124

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 109

Transform Customer eCommerce Key Performance Indicator 109

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey Modular content maximizes customer relevance while isolating personalization efforts to as few and small components as possible. If you’ve already structured and tagged content in a CMS, DAM system or product information management system, that’s a good head start.

Transform 114

Transform Customer Journey Customer Content Marketing 114

Hubspot Marketing

OCTOBER 31, 2024

Mid-June, 2024. The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. You don’t even need to create new stuff — just make a meaty product and use the product itself to create marketing assets.” — DYIN’ Zhong , senior marketing manager 4.

Transform 108

Transform Marketers Marketing Entertainment 108

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

Transform 68

Transform CMO Health Marketers 68

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

Transform 98

Transform Finance Marketers Marketing 98

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms. In the U.S., this number is 360.

Transform 110

Transform User-Generated New Technology Promotion 110

SmartBrief - Marketing

OCTOBER 17, 2024

Editor’s note: The below is an excerpt from the authors’ book, “ The Consumer Insights Revolution: Transforming market research for competitive advantage ,” published by Rethink Press (September 16, 2024). Process A process is a set of repeatable steps leading to a desired goal.

Market Research 122

Market Research Transform User-Generated Marketers 122

Welcome Software

NOVEMBER 11, 2024

Andy and Brian highlight in their 2024 State of B2B E-Commerce report that B2B buyers are the epitome of efficiency. A narrow AI strategy focuses on applying AI to specific tasks or processes, such as automating customer service with chatbots or optimizing inventory management.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Martech

JULY 25, 2024

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. Also relevant is a transformation the business is undergoing. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Transform 117

Transform Fashion eCommerce Manufacturing 117