Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Are there any new social media platforms to watch in 2024? Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

OCTOBER 10, 2024

These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Hubspot Marketing

OCTOBER 25, 2024

On October 6, 2024, over a thousand people showed up for dinner. That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” One also gets the sense that Banikarim doesn’t do rhetorical questions.

Millennials 116

Millennials Marketing Marketers Communications 116

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. Here are five brands using Pinterest to build successful campaigns in 2024. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. WebFX has made a handy graphic detailing how much social media advertising costs in 2024 for all popular social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024. million 2024 199.37

Gen Z 100

Gen Z Fashion Millennials Retail 100

Hootsuite

APRIL 9, 2025

of users into buyers in 2024. The three fastest growing social platforms are Instagram, Pinterest, and LinkedIn The top four fastest growing social platforms all had double digit year over year growth in 2024. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Global social media usage statistics 1.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 117

Gen Z Millennials Health Food 117

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. The fun fact is that 2024 was already the first year that there are more Gen Zers in the workplace than boomers." Here's what Novoselsky discovered: 1.

Gen Z 94

Gen Z Millennials User-Generated Traditional Marketing 94

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S.

Gen Z 126

Gen Z CRM Millennials B2C 126

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey. Sound familiar? Which platforms does Gen Z use and why?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” According to a 2024 Statista survey : 22.4 When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Thankfully not.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Hubspot Marketing

DECEMBER 19, 2023

It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. In 2024, more niche sports will follow. Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Here’s what they said: 1.

Gen Z 129

Gen Z Non-Profit Millennials Shipping 129

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Very useful.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 93

Non-Profit Fashion Health Millennials 93

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 86

Branding Gen Z Pharmaceutical Health 86

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Today (Sept. ” According to UN figures, the gender pay gap is estimated at around 20% across industries globally.

Gen Z 97

Gen Z Millennials Advertising Advertisers 97

Hubspot Marketing

MAY 27, 2024

Table of Contents Are Facebook ads worth pursuing in 2024? What to Know Before Setting Up Your Facebook Ads Facebook Ads Strategy Tips Are Facebook ads worth pursuing in 2024? Our 2024 Marketing Statistics show that 96% of people watch explainer videos to learn more about a product. Incorporate video ads.

Gen Z 126

Gen Z Customer Journey Advertising Advertisers 126

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. billion in 2024. billion in 2024, making it the largest in expenditure. While you work on your campaigns for 2024, let these insightful Facebook statistics power your Facebook marketing strategy. As of January 2024, Facebook’s CPC was $0.544. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO 126

SEO Gen Z Finance Transform 126

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 127

Gen Z Branding Food Transform 127

CMO Network

OCTOBER 27, 2023

Laura Ramos explains and shares why millennials will impact B2B marketers. The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year.

Millennials 126

Millennials Marketing Marketers CMO 126

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertisers 99

Advertisers Advertising PR Millennials 99

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture. Millennials are now the largest living group of adults in the U.S.

Millennials 134

Millennials Retail User-Generated Marketing 134

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. One way I keep things exciting on Facebook in 2024 is by using interactive content like live videos, polls, and quizzes. For brand posts, we focus on content that resonates with millennials and Gen X. Older audiences find them hilarious!

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. According to The 2024 Influencer Marketing Report , almost half of consumers indicate they make daily, weekly or monthly purchases because of influencer posts.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Sprout Social

FEBRUARY 13, 2025

According to The 2024 Content Strategy Report , 38% of consumers plan to use more platforms and want brands to show up on all of them. In Q4 2024, Netflix reported a record number of subscribers , bringing their subscriber count up to 300 million worldwide. The streaming giant is active on emerging and established platforms alike.

Gen Z 77

Gen Z Branding Fashion Retail 77

Sprout Social

APRIL 10, 2025

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 106

Gen Z Food Fashion Millennials 106

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Gen Z 133

Gen Z Millennials Marketing Marketers 133