Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Are there any new social media platforms to watch in 2024? Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

OCTOBER 25, 2024

On October 6, 2024, over a thousand people showed up for dinner. That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” One also gets the sense that Banikarim doesn’t do rhetorical questions.

Millennials 131

Millennials Marketers Marketing Communications 131

Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. The fun fact is that 2024 was already the first year that there are more Gen Zers in the workplace than boomers." Here's what Novoselsky discovered: 1.

Gen Z 112

Gen Z Millennials User-Generated Traditional Marketing 112

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. Here are five brands using Pinterest to build successful campaigns in 2024. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.

Gen Z 130

Gen Z Branding Retail Content Placement 130

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Another top takeaway from Coveo’s 2024 holiday report is that the grocery sector is ripe for significant digital growth.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

illumin

NOVEMBER 19, 2024

So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? In its first holiday forecast of 2024, Deloitte predicts that holiday retail sales will increase between 2.3% But in 2024 Gen Z is a difficult advertising target. from 2023’s numbers. It’s ideal to plan in Q3 or even Q2.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

MAY 14, 2025

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. In November 2024, Bluesky was listed as Australias top-ranked social media app in both Google and Apples app stores. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey. Sound familiar? Which platforms does Gen Z use and why?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. WebFX has made a handy graphic detailing how much social media advertising costs in 2024 for all popular social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.

Advertisers 104

Advertisers Advertising Gen Z Social Media Marketing 104

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” According to a 2024 Statista survey : 22.4 When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Thankfully not.

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S.

Gen Z 128

Gen Z CRM Millennials B2C 128

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 119

Gen Z Millennials Health Food 119

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

APRIL 9, 2025

of users into buyers in 2024. The three fastest growing social platforms are Instagram, Pinterest, and LinkedIn The top four fastest growing social platforms all had double digit year over year growth in 2024. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Global social media usage statistics 1.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. LinkedIn The 2024 Social Content Strategy Report identified Gen X as one of the primary audiences for LinkedIn.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024. million 2024 199.37

Gen Z 104

Gen Z Fashion Millennials Retail 104

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO 135

SEO Gen Z Finance User-Generated 135

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z 69

Gen Z Millennials User-Generated Advertising 69

Buffer Marketing

JULY 15, 2025

between 2024 and 2028. Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. In January 2024, the platform had a median engagement rate of 6.00%.

Gen Z 89

Gen Z Thought Leadership User-Generated Millennials 89

illumin

JUNE 6, 2025

A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. identify as LGBTQ—more than double the rate of Millennials. They value brands that walk the talk year-round, not just in June.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. According to The 2024 Influencer Marketing Report , almost half of consumers indicate they make daily, weekly or monthly purchases because of influencer posts.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Buffer Marketing

JULY 23, 2025

This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35. Users aged 18–34 account for over 60% of Instagram’s global audience Here’s the age breakdown across key groups: 18–24: 31.7% 25–34: 30.6% 35–44: 16% 45–54: 8.7% 55–64: 4.6%

Gen Z 90

Gen Z User-Generated Education Place 90

Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. While search engine optimization is still important (theres a reason Google continues to be the most visited website in the world ), its not the only way brands can be discovered.

Tentpole 119

Tentpole Gen Z Thought Leadership User-Generated 119

Spiralytics

JANUARY 15, 2025

As of early 2024, X has 429 million users worldwide. Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. In 2024, 12% of senior marketers globally trusted X ads. Statista ) X recorded 237.8

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. One way I keep things exciting on Facebook in 2024 is by using interactive content like live videos, polls, and quizzes. For brand posts, we focus on content that resonates with millennials and Gen X. Older audiences find them hilarious!

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. million use it weekly.

Gen Z 110

Gen Z Copywriting Real Estate Marketers 110

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” According to the 2024 The State of Email in Lifecycle Marketing Report , 69% of marketers feel confident in their ESP’s personalization capabilities.

Health 97

Health Customer Journey User-Generated Marketers 97

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. The Magic Behind Wicked’s Marketing Success 1.

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. In 2024, they took this campaign further with their pledge to never use AI-generated imagery to represent women in their advertising.

Advertising 52

Advertising Advertisers Gen Z Millennials 52

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 92

Non-Profit Fashion Health Millennials 92

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Spiralytics

DECEMBER 18, 2024

FTEB-197582 Series of 2024 ASC Ref. Unique audience base The social media apps user base tends to be younger , with 64% of Gen Zs and 49% of millennials using it to look up information. Enjoy Free Shipping with 0 min. spend and ShopeeOnTimeDeliveryGuarantee. for more details T&Cs apply. DTI Fair Trade Permit No.

User-Generated 52

User-Generated Shipping Advertisers Advertising 52

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. million use it weekly.

Gen Z 105

Gen Z Copywriting Real Estate Marketers 105