Hubspot Marketing

JANUARY 23, 2025

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. The fun fact is that 2024 was already the first year that there are more Gen Zers in the workplace than boomers." Here's what Novoselsky discovered: 1.

Gen Z

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. Clear goals and objectives.

Gen Z

Sprout Social

MAY 14, 2025

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. In November 2024, Bluesky was listed as Australias top-ranked social media app in both Google and Apples app stores. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers.

Gen Z

Hootsuite

APRIL 9, 2025

of users into buyers in 2024. The three fastest growing social platforms are Instagram, Pinterest, and LinkedIn The top four fastest growing social platforms all had double digit year over year growth in 2024. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Global social media usage statistics 1.

Gen Z

Buffer Marketing

JULY 23, 2025

This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35. How people use Instagram in 2025 Instagram isn’t just a place to post — it’s a place to explore, connect, message, shop, and scroll for hours. 25–34: 30.6% 55–64: 4.6%

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO

illumin

JUNE 6, 2025

A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. identify as LGBTQ—more than double the rate of Millennials. This group places a high priority on inclusion. More broadly, 58% of U.S.

Gen Z

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. million comments were created daily, on average in 2024.

Gen Z

Buffer Marketing

JULY 15, 2025

between 2024 and 2028. Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. In January 2024, the platform had a median engagement rate of 6.00%.

Gen Z

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit.

Branding

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. It’s morphed into a place for genuine connection. Facebook Reels also provide opportunities for engaging storytelling.

Gen Z

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Picture this: one place to view and reply to all comments and private messages across multiple social profiles, plus everything else you need to do on your social media channels in the same app. Then, show off your results in beautiful reports.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. million comments were created daily, on average in 2024.

Gen Z

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole

Spiralytics

JANUARY 15, 2025

As of early 2024, X has 429 million users worldwide. Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. In 2024, 12% of senior marketers globally trusted X ads. Statista ) X recorded 237.8

Non-Profit

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. The Magic Behind Wicked’s Marketing Success 1.

Gen Z

Spiralytics

DECEMBER 18, 2024

Brand takeover ads: This full-screen ad format places your brand front and center by greeting users who have just opened their app. It’s the perfect place to launch new products and keep your brand on top of mind. FTEB-197582 Series of 2024 ASC Ref. Enjoy Free Shipping with 0 min. spend and ShopeeOnTimeDeliveryGuarantee.

Shipping

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Millennials: seven hours and 45 minutes.

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Step 6: Align marketing and sales.

Transform

Sprout Social

APRIL 10, 2025

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z

Sprout Social

MAY 29, 2025

Facebook ranks among the top ROI social channels for 28% of marketers A global survey of marketers in October 2024 revealed that Facebook is widely considered the platform that delivers the highest ROI (28% of respondents). Instagram, TikTok and YouTube came in second. Each was mentioned by 16% of respondents.

Gen Z

Sprout Social

MAY 19, 2025

2024: Gained traction as more people searched for alternatives to traditional platforms. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. For example, in 2024, Bluesky had spam accounts impersonating public figures and attempting to scam users.

Gen Z

Duct Tape Marketing

JUNE 5, 2025

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. This boosts your presence on Google, LinkedIn, and all those places AI bots scrape for answers. If youre still treating AI like some futuristic gadget, youre missing the point.

Transform

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered.

Gen Z

SocialPilot

FEBRUARY 19, 2025

The platform has already hit 20 million users , doubling its numbers within two months (as of late 2024). Here’s a comparison of user age and gender distributions on both platforms: Bluesky User Demographics: Age Distribution: Bluesky’s November 2024 data shows 1 in 3 users aged 18-24. 25 to 34 years: Around 28%.

Gen Z

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8.

Gen Z

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. From a marketing campaign perspective, these moves from Bumble were brilliant, particularly because they were massively called out in 2024 for releasing an anti-celibacy, anti-woman ad. Surprise your audience in unexpected places. Stretch your (content) format.

Gen Z

Hubspot Marketing

FEBRUARY 10, 2025

For example, if youre trying to meet millennial entrepreneurs, you may be better off collaborating with the Gary Vaynerchuks of the world over the Warren Buffets. Influencer Marketing Hub found almost half (47%) of brands spent less than $10K on influencer marketing in 2024, while roughly 8-20% of brands spent anywhere between $11K and $500K.

Influencer Marketing

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. While this lessens the pressure on companies, influencer-led activism carries its own brand safety risks.

Gen Z

illumin

DECEMBER 11, 2024

The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. In 2024, holiday campaigns drove an estimated $271.58 Brands looking to win the cord-cutting Gen Z and millennial generations need to leverage CTV and OTT , and they did this holiday season.

Gen Z

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. The reason: convenience.

Millennials

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.

eCommerce

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

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