Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 86

Branding Gen Z Pharmaceutical Health 86

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Ready to dig deep?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 111

SEO Real Estate User-Generated Promotion 111

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs. What’s next.

Food 85

Food User-Generated Advertisers Advertising 85

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Try it free today.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Buffer Marketing

APRIL 7, 2025

Saves on Instagram, pins on Pinterest, and comments on YouTube all count as engagement, but they reflect different user behaviors and levels of intent. To determine where users are engaging the most, we analyzed average engagement rates across eight major social platforms over a one-year timeframe. Let’s dive in.

User-Generated 125

User-Generated Branding Advertising Advertisers 125

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Users in-market for jobs in specific industries. Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Company size. Job function.

Advertisers 86

Advertisers Advertising User-Generated Food 86

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 117

Food User-Generated Advertisers Advertising 117

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. For example, it presents unique discount codes or advertisements based on previous orders, customer preferences, location and more. Processing.

User-Generated 85

User-Generated B2C Marketing Marketers 85

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 105

Transform User-Generated Price Entertainment 105

Martech

JANUARY 13, 2025

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 129

Law User-Generated Email Marketing Education 129

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Source: Rebrandly Rebrandly also lets you improve the user experience by redirecting traffic based on rules you specify, like location, language, and device. Source: Short.io

Price 110

Price User-Generated Analytics Shoppers 110

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. ” These changes go well beyond current use cases like content generation, personalization and knowledge management. Would you go all DIY? Processing.

CRM 129

CRM User-Generated Management Customer 129

Buffer Marketing

APRIL 21, 2025

But with an increase in ad spend and only a small dip in active users, it appears businesses and TikTok users alike are still scrolling, even in the face of uncertainty. Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. Diamonds can then be converted into cash.

Affiliate Marketing 95

Affiliate Marketing Promotion User-Generated Product 95

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Hootsuites hashtag generator suggests the most relevant hashtags based on your posts content. Random or spammy tags wont cut it in 2025. Can you follow a hashtag on LinkedIn?

User-Generated 76

User-Generated Analytics Social Media Marketing Law 76

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Meta reported 3.27 billion daily active people (DAP) in the quarter.

Retail 117

Retail User-Generated Price Advertising 117

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: LinkedIn 5.

User-Generated 117

User-Generated Education Real Estate Transform 117

Exposure Ninja

APRIL 25, 2025

This means that your PPC strategy needs to adapt to stay competitive in 2025. What is new in 2025 is the widespread adoption. The winning formula in 2025 is a human-led strategy supported by AI-driven execution. Connect first-party data sources to personalise ads based on real user behaviour.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Free users are upgrading to starter products. First-generation customer data platforms (CDPs) lacked features like AI and struggled with data governance and with omnichannel applications.

CRM 116

CRM User-Generated Marketing Automation Platform Retail 116

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. What is ChatGPT search? Even more, genAI tools are being used across the buying journey.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3% based shops.

eCommerce 103

eCommerce Shoppers User-Generated Entertainment 103

Marketing Insider Group

MARCH 17, 2025

How to Spend Your Marketing Budget This Year If you want to maximize your marketing dollars in 2025 (and beyond), heres where you should be focusing your investments. A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Key Performance Indicator 75

Key Performance Indicator Advertisers Advertising User-Generated 75

Martech

MAY 8, 2025

Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. The two most important features allow users to: Create brand-approved templates, styles and assets. Figma Sites is rolling out in beta for users with full seat access.

User-Generated 75

User-Generated Advertising Advertisers Place 75

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertising 80

Advertising Advertisers Health User-Generated 80

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. PubMatic launched an updated buyer platform powered by generative AI.

Transform 69

Transform User-Generated Law Communications 69

SocialPilot

APRIL 14, 2025

In this blog, well walk you through the best hotel review sites to focus on in 2025. TripAdvisor: The Largest Travel Review Platform With more than 1 billion user feedback and reviews spanning 8.6 Genius Loyalty Program: Provides discounts and benefits to regular users to encourage return bookings.

Non-Profit 84

Non-Profit Price Management User-Generated 84

Sprout Social

FEBRUARY 11, 2025

Findings from The 2025 Sprout Social Index back up his assessment. In fact, consumers say companies should make personalized customer service their first social media priority in 2025, according to a Q4 2024 Sprout Pulse Survey. Its your products doing what you say they will, and listening to feedback when they dont. asks Charlier.

Branding 88

Branding Health Education User-Generated 88