Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. You can also run easier and more cost-effective incrementality tests to pinpoint which efforts add value, while improved cross-channel analytics provide a fuller view of the customer journey and ROI.

Transform 90

Transform Analytics Marketers Marketing 90

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Predictive analytics that supposedly tell you what customers want before they know themselves. Your predictive analytics should identify high-value prospects across channels. This transformation creates fear. Processing.

Finance 117

Finance Transform Customer Journey Customer Acquisition 117

Martech

DECEMBER 2, 2024

Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. The predictive analytics problem: A dog chasing its tail Picture a dog barking at an empty tree, convinced something valuable is there. Remember, LLMs are prone to hallucination.

Transform 129

Transform Analytics Marketers Marketing 129

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. This shift has transformed marketing from a reactive support function into a proactive business driver.

Transform 128

Transform CRM Analytics User-Generated 128

Martech

MARCH 24, 2025

Predictive analytics Instead of reacting to customer behavior, AI-driven platforms anticipate what subscribers will do next, optimizing send times and content accordingly. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? This can boost engagement rates.

Email Marketing 117

Email Marketing Transform User-Generated eCommerce 117

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketers 74

Marketing Insider Group

FEBRUARY 10, 2025

This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond. Quick Takeaways CRM systems are essential for building personalized customer experiences, improving retention rates, and driving long-term growth in 2025.

CRM 94

CRM Customer Transform Customer loyalty 94

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions.

Transform 107

Transform CRM Analytics eCommerce 107

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. It transforms your spoken ideas, no matter how messy, into clean, structured text that’s easy to share or build on.

Transform 99

Transform Price User-Generated Product 99

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. Join us for a free virtual event on Oct. PT / 1 p.m.

Transform 119

Transform Marketers Marketing Advertisers 119

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Generally available in June 2025. Generally available in June 2025.

Transform 105

Transform Analytics User-Generated Promotion 105

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 83

Gen Z Social Media Marketing Transform Marketers 83

Martech

MARCH 3, 2025

AI and advanced analytics are exposing the MQL’s flaws AI-powered systems can now reveal which marketing activities truly drive revenue, cutting through the noise of vanity metrics. Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation.

Transform 126

Transform Finance Marketers Marketing 126

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. They bet on potential, knowing some investments will transform their business while others might never find their purpose. This strategic foresight can spark transformation.

Transform 113

Transform Finance Marketing Automation Platform Health 113

Adobe Experience Cloud Blog

APRIL 10, 2020

Creativity powers transformation. And transformation yields impactful and sustainable experiences for your customers. . The assumption has always been that Netflix was developing content in a data-driven lab, with analytically engineered shows and movies. Home Depot’s creative approach to data analytics.

Transform 174

Transform Thought Leadership Marketers Shoppers 174

Adobe Experience Cloud Blog

JANUARY 15, 2020

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. Monitor your marketing analytics in real time and adjust in the moment.

Neuromarketing 174

Neuromarketing Analytics Transform Thought Leadership 174

Sprout Social

MAY 6, 2025

It offers social publishing and analytics tools, but its core strength is real-time brand monitoring. Its analytics tools analyze sentiment, share of voice and trends. Analytical measurement capabilities: Evaluates sentiment and calculates share of voice to gauge brand reputation and media impact compared to competitors.

Branding 102

Branding Health Transform Analytics 102

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. I'm doing a solo show.

Market Trends 67

Market Trends Transform CRM Marketers 67

Customers.ai

NOVEMBER 25, 2024

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Before committing, ensure the tool integrates seamlessly with the platforms you already use, whether that’s Shopify, Klaviyo, or Google Analytics. Signal Customers.ai

eCommerce 89

eCommerce Price Customer Journey CRM 89

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Martech

OCTOBER 31, 2024

Dig deeper: 3 ways to use data analytics to connect with Hispanic consumers Why preapproval? Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025. This AI innovation will help underserved Hispanics enter the financial mainstream in the U.S.

Transform 135

Transform User-Generated Retail Finance 135

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation.

CMO 92

CMO Transform Analytics Communications 92

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. According to The 2025 Sprout Social Index , 32% of social media marketers fear being replaced by AI because they feel their roles will become redundant. Its helping you become more strategic in planning your campaigns and more efficient.

Content Marketing 129

Content Marketing Transform User-Generated Marketers 129

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% Output: Dashboards and reports.

Transform 80

Transform Price CMO eCommerce 80

Welcome Software

MAY 21, 2025

Watch Beyond the horizon: Transforming your experiments into a growth engine 2) The AI revolution is here (and will make humans better testers) According to Deborah O'Malley , founder of GuessTheTest, we're at "the very verge of a paradigm shift" with AI in experimentation. Five years ago? but don't be intimidated.

Transform 52

Transform Shipping Customer Acquisition Finance 52

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. May 1, 2025 Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. The program will launch at The Composable Conference 2025, taking place April 22-24 in Chicago.

Transform 87

Transform User-Generated Law Communications 87

Martech

JUNE 9, 2025

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. Up to 65.7% Asset production. Localization. Compliance. Content distribution.

Transform 70

Transform Customer Acquisition Shipping Management 70

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. “An effective CX team has that data and analytics but also other supporting functions like experience design and change management. “I am excited to introduce our next step in this journey,the Webex AI agent.

Management 144

Management Customer Transform Thought Leadership 144

Search Engine Land

SEPTEMBER 12, 2024

Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Non-tech-savvy users may not notice a significant difference. Conversational search.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Whos Mailing What

JUNE 13, 2025

By Guest author Published on June 13, 2025 Share Tweet Comment Direct mail marketing has always been a go-to strategy for reaching customers in a personal yet tangible way. Why direct mail still works in 2025 Every new brand is shifting towards screens and going digital. AI tools can make campaign planning much more fun and easier.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Martech

MAY 15, 2025

The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnichannel customer experiences and the growing need for data democratization. Adjust AI direction as business priorities evolve.

Transform 91

Transform Customer Journey Marketers Marketing 91

Vertical Response

NOVEMBER 29, 2024

Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery.

Email Marketing 52

Email Marketing Transform User-Generated Marketers 52

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Transform 80

Transform B2C Price Advertisers 80