Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Transform 113

Transform CMO Retail CRM 113

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. 2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Martech

MARCH 31, 2025

In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. Research shows it boosts dopamine, that feel-good brain chemical, making us more likely to trust and stick with brands that trigger it.

B2C 124

B2C Branding Customer loyalty Shipping 124

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Advertising 119

Advertising Advertisers CMO Entertainment 119

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. as the date for a likely ban approaches.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. How is it different from B2C influencer marketing?

Influencer Marketing 111

Influencer Marketing Branding B2C Marketing 111

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 95

Social Media Marketing B2C Non-Profit Influencer Marketing 95

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. The post 2025 will redefine loyalty.

Whitepaper 102

Whitepaper Gen Z Digital Marketing Branding 102

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 80

B2C CRM Marketing Automation Platform Management 80

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing.

User-Generated 88

User-Generated B2C Marketing Marketers 88

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This gap in real-time access can seriously impact a brands ability to stay relevant.

B2C 125

B2C New Technology Analytics Communications 125

Litmus

DECEMBER 24, 2024

Awareness Goal: Introduce potential customers to your brand, product, or service. Email touchpoints: Welcome emails for new subscribers and brand story introductions. Engagement Goal: Use content to encourage your audience to engage with your brand and increase email read rates. Plus, interactive content is fun and memorable.

B2C 87

B2C User-Generated Email Marketing CRM 87

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Processing. Source: Coveo.

Customer 116

Customer B2C Customer Journey Communications 116

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. GenAI for travel planning In February 2025, traffic to U.S.

Retail 94

Retail B2C User-Generated Food 94

Chief Martec

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. Note: 58% of the respondents were in B2B, 42% in B2C.) Theory #3 : people are switching to brand new challenger products in the category. More details to follow. 22% replaced their CRM.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 90

Gen Z Branding Retail Education 90

Martech

JANUARY 16, 2025

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce.

Advertising 117

Advertising Advertisers Retail Copywriting 117

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Take Peloton , for one.)

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. For brand consideration, use video view campaigns.

Gen Z 128

Gen Z CRM Millennials B2C 128

Martech

NOVEMBER 13, 2024

Pushback against this approach is coming from marketers who believe brand building is essential to growing a business, and that without creating a message that resonates with buyers before they enter the buying cycle, growth becomes exponentially more difficult.

B2C 122

B2C User-Generated Marketing Marketers 122

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. Based on insights from Set up s research, expert advice, and industry trends, here are five key strategies to help Agencies scale effectively in 2025. #1

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Martech

APRIL 28, 2025

Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that’s already formed strong brand affiliations. Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps.

Transform 115

Transform Gen Z Manufacturing Millennials 115

Hubspot Marketing

APRIL 15, 2025

TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 82

Social Media Marketing Marketing Marketers Influencer Marketing 82

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. It considers brand guidelines and audience data for optimal impact. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. AdCreative.ai introduces THINK1.Ai:

Food 119

Food User-Generated Advertising Advertisers 119

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey.

B2C 111

B2C Customer Management Place 111

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17

Real Estate 63

Real Estate Customer Food User-Generated 63

Martech

MARCH 24, 2025

As the 2025 baseball season kicks off in the U.S., But how do brands know if the investment is effective? Surveys and feedback from attendees can also provide insights into brand perception. Marketers may track sales data before and after the deal to assess any increases in brand sales or market share. Processing.

Branding 71

Branding Entertainment Health Advertising 71

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

Management 101

Management B2C User-Generated Communications 101

Vertical Response

MARCH 15, 2025

In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Businesses use email marketing to increase customer engagement, drive sales, and raise brand awareness. Email marketing is regarded as the most effective channel for increasing brand awareness.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Brands, however, remain cautious. However, many brands still struggle with integrating AI into their planning processes, limiting its full potential.

Transform 78

Transform B2C Price Advertising 78

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. But 70% of the interactions a customer will have, whether it be B2C or B2B, will be with the service department. But I don’t feel like I am talking to a brand’s service center, I feel like I’m talking to the brand.

Management 144

Management Customer Transform Thought Leadership 144

Martech

FEBRUARY 7, 2025

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. The 2025 CX Landscape Report found 24% of businesses are just getting started with AI and 31% are now actively implementing it. Source: The 2025 CX Landscape Report As always, one major challenge is data.

New Technology 95

New Technology Customer Branding B2C 95

Martech

JANUARY 22, 2025

The Tinuiti study showed brands that bought on both TikTok and Meta spent $0.19 This number represents the split for brands that advertise in both the Ad Console and DSP. Additionally, the report stated that left out of this number were a number of non-endemic brands that invest in the DSP, but arent active on the Console.

Advertising 117

Advertising Advertisers Product Place 117

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Transform 110

Transform Marketing Marketers Email Marketing 110

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 108

Gen Z Transform Health Entertainment 108

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Broadening targets can improve reach, long-term growth and lower media costs.

Advertising 94

Advertising Advertisers Performance Marketing Branding 94