Remove 2025 Remove B2C Remove Branding
article thumbnail

Customer experience and brand: 2025 predictions

Martech

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. CX alignment to build trust and brand recognition Customer experience means engagement. To do this, brands will need to appoint a CX leader to define that CX North Star and evangelize across the organization.

Customer 117
article thumbnail

AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2025 is the year for B2B brands to embrace CTV

Martech

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands. More on that in a bit.)

Branding 116
article thumbnail

Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Transform 114
article thumbnail

Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 126
article thumbnail

Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Terms like commerce media and connected commerce will gain wider acceptance to include these non-retail brands.

Retail 122
article thumbnail

5 ways to get your B2B buyers to care in 2025

Martech

B2B marketing in 2025 is not for the faint of heart. Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. A lighthearted, behind-the-scenes look can help humanize your brand and create an emotional connection.