Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers 101

Shoppers Customer loyalty Analytics Branding 101

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. It’s the reason a brand exists.

Branding 92

Branding Customer loyalty Price Communications 92

Hubspot Marketing

JUNE 10, 2025

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. 37% say there isn’t investment or they’re unsure if there is.

Fashion 97

Fashion Marketers Marketing Advertisers 97

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Brand Marketing: Back to Basics 6. AI tools help segment customers down to the individual.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Direct messages (DMs) are the most popular form of outreach, with the overwhelming majority of consumers (70%) planning to contact brands this way.

Gen Z 123

Gen Z Millennials User-Generated Shoppers 123

illumin

FEBRUARY 19, 2025

Attracting new app users can be difficult for even the most successful brands. But some brands are doing this with massive success. illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. Netflix is preparing to open physical stores by 2025.

Branding 84

Branding Retail eCommerce Customer loyalty 84

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. What is brand love? Stay with me here.

Branding 76

Branding Health Education User-Generated 76

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds.

B2C 122

B2C Branding Customer loyalty Shipping 122

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. Effective email campaigns prioritize personalization, engaging subject lines, and valuable content to enhance customer loyalty while also necessitating compliance with regulations to ensure deliverability.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

MAY 5, 2025

Focus on emotional connections : During stressful times, consumers seek brands that understand their challenges. Highlight stories of how your brand supports customers or contributes positively to the community. This approach can help maintain customer loyalty and encourage repeat purchases.

Customer loyalty 113

Customer loyalty Marketers Marketing Price 113

illumin

FEBRUARY 12, 2025

Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing strategies. This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025.

Customer loyalty 59

Customer loyalty Communications Advertisers Advertising 59

Martech

MAY 12, 2025

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. How can I incentivize customer reviews? How can I drive greater customer loyalty and keep them coming back? Affiliate marketing is an easy way to build your brands presence online.

Retail 104

Retail Affiliate Marketing Customer loyalty Advertisers 104

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Remember a few years ago when op-eds used to claim influencer marketing was a fad? What is the creator economy?

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. How can your brand harness SoLoMo? For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” But SoLoMo has become the backbone of modern event promotion.

Event Marketing 112

Event Marketing Finance Customer loyalty Marketers 112

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. By 2025, this number is 30-40 or more, especially in technical B2B niches. In the past, marketers expected an average of eight to 10 touchpoints before a conversion.

Thought Leadership 91

Thought Leadership Customer Journey Customer loyalty Marketers 91

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Vertical Response

APRIL 25, 2025

Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketers 52

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

SocialPilot

FEBRUARY 13, 2025

Imagine this: Youre scrolling through different brands, contemplating a purchase. Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. In 2025, social media reviews will influence your business more than ever before. Which would you trust? See what a review tweet looks like on X: 4.

User-Generated 64

User-Generated Management Food Non-Profit 64

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 67

Branding User-Generated Food Transform 67

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! How many emails will you include?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. You you you ease your way in.

Advertisers 69

Advertisers Advertising Health User-Generated 69

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

SocialPilot

JANUARY 19, 2025

Perhaps you’re curious about which platforms your customers are most likely to leave feedback on or how to leverage those reviews to boost your brand reputation and attract new business. Buckle up because we’re about to take you on a whirlwind tour of the world of online customer reviews.

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 62

Health Influencer Marketing Food Retail 62

Set Up

SEPTEMBER 17, 2024

One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. Rather than having the mindset that marketing should be everywhere, not every channel is effective for every Brand and different social media platforms serve different purposes.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Buffer Marketing

MARCH 23, 2025

All of these are signals to dig deeper — your audience is telling you what they need from your brand. A great example is, the “I met younger me for coffee” poem trend , which popped up across social media channels in early 2025. Yet, many creators and brands opt for the post-and-ghost route. The best part?

Social Media Marketing 76

Social Media Marketing Analytics User-Generated Customer loyalty 76

Neil Patel

OCTOBER 19, 2021

billion dollars by 2025, and your online business can benefit from this surge. You’ve got customers coming into your store every day. Perhaps take this a step further and collaborate with other local store owners to create a co-branded coupon with local businesses’ online details. Advertise Your Online Presence. Hand Out Flyers.

Shipping 144

Shipping Shoppers Retail Transform 144

Bannerflow

DECEMBER 8, 2021

It also found revenue in the e-commerce space alone is predicted to reach £89,591 million by the end of 2021 and hit heights of £104,043 million by 2025. Indeed , it’s a fascinating time to be working in online advertising – and with knowledge of the latest trends, your brand can steal a march on the competition for 2022 and beyond.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Litmus

JULY 20, 2022

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. Brands understand the importance of building relationships with their customers. Brands that pay attention to detail and customer preferences. Help customers avoid “paralysis by analysis”.

Shoppers 94

Shoppers Retail Transform CRM 94

Digital Marketer

JULY 4, 2022

trillion dollars by the end of 2025. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape. This strategy can increase customer loyalty and win repeat customers for your small business. Image via Statista. Go Mobile-First. Create Unique Content.

eCommerce 84

eCommerce Logistics Affiliate Marketing User-Generated 84

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. of their advertising budget to branding. Hubspot) 91% of brands incorporate video as a marketing tool.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

NOVEMBER 30, 2010

government spending plus interest will outpace revenue in 2025. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But she thinks it will continue. Click here to cancel reply.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. Put simply, price testing is a process where you present different prices to the market in an effort to increase revenue and attract customers. Every pricing decision affects customer loyalty.

Price 52

Price Retail User-Generated Law 52