SmartBrief - Marketing

MARCH 24, 2025

No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event. ” That transformation from “me” to “us” captures the essence of professional service differentiation. And, that comes from brand culture.

CMO 76

CMO Transform Communications Price 76

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. 2x in revenue growth.

CMO 95

CMO Transform Analytics Communications 95

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

Transform 110

Transform Finance Marketing Automation Platform Health 110

Martech

FEBRUARY 14, 2025

Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. This transformation creates fear. Your CMO dashboard means nothing if sales and finance see different numbers. Reality looks different. Discomfort drives change.

Finance 115

Finance Transform Customer Journey Customer Acquisition 115

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Sports marketing isn’t new, but it does look different.

Transform 92

Transform Fashion Gen Z Food 92

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

Transform 70

Transform CMO Marketers Health 70

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% Email: See terms.

Transform 97

Transform Price CMO eCommerce 97

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. I've said this earlier in my, I did do a 2025 trends post and I've said this a lot.

CMO 65

CMO Marketers Marketing Transform 65

Sprout Social

JANUARY 27, 2025

According to The 2025 Sprout Social Index , 41% of social marketers say their greatest fear is company leadership not trusting them to publish content that will perform best. Your team can even use the exact executive social media scorecard our social team shares with our CMO on a monthly basis. Do executives really trust social teams?

Communications 69

Communications CMO Transform Customer Journey 69

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

Brian Solis

JULY 20, 2025

I had the privilege of joining GoTo CMO Peter Mahoney on the Practically Tomorrow podcast. But that’s not transformation. True transformation begins when we ask: What can we do now that was never possible before? We talked about one of the most urgent, and misunderstood, topics of our time: how AI is reshaping the world of work.

Transform 69

Transform CMO Retail Product 69

Search Engine Land

JULY 24, 2024

Kisielewska added: “I expect a greater overlap of SEO with paid, social and email channels to fuel growth in 2025. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” This diary is equal parts search content, social, multimedia, community building and more.

SEO 97

SEO Transform User-Generated Fashion 97

Welcome Software

JUNE 30, 2025

⏩ Okay, so now fast forward to mid-2025. AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. of total revenue over the past year and are not expected to go back to pre-COVID levels of 10-12% anytime soon (CMO Survey, Gartner, 2024).

Transform 52

Transform User-Generated Logistics CMO 52

Sales Force: CMO

JUNE 23, 2025

This isn’t just another algorithm update; it’s a fundamental transformation in how people access information. Stream now The rise of LLM adoption AI tool usage has consistently grown from early 2024 through Q1 2025. AI Mode began rolling out to users in May 2025. Available to watch anytime you’d like!

SEO 45

SEO Transform eCommerce User-Generated 45

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona. Wondering whos gonna share their warm fuzzies?

Transform 111

Transform Marketers Marketing CMO 111

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Keith has helped launch over six companies and raised more than $34 million in product funding. His brand had languished for the last decade.

Marketing Strategy 61

Marketing Strategy Marketers Marketing Customer Journey 61

Duct Tape Marketing

JULY 2, 2025

Andy’s hands-on approach and innovative thinking have made him a trusted guide for marketers navigating digital transformation. AI can help uncover hidden data trends and quickly transform insights into new campaign ideas, but quality still requires human oversight and creativity. But yeah, don't look too closely at hands.

Analytics 68

Analytics Digital Marketing Transform Marketers 68

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. Can you paint a picture of us for us, of what it was like when you first started and then what is it like, you know, in May of 2025? But I want to talk about eight years at Square.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. Being part of the RISE community transformed my perspective on digital engagement. The sources of B2B influence have shifted. The fastest growing B2B channel?

Gen Z 101

Gen Z Marketers Marketing B2C 101

Animalz blog

MARCH 27, 2025

” Systems and Workflows as the New Competitive Edge The real power of AI isn’t in one-off prompts, but in systems and workflows that transform raw AI capabilities into consistent, brand-aligned content. Kyle Coleman – CMO at Copy.ai March 6, 2025 Kyle Coleman of Copy.ai

SEO 57

SEO Content Marketing Transform Personalized Marketing 57

Set Up

NOVEMBER 19, 2024

Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients.

CMO 59

CMO Transform Marketers Marketing 59

SocialPilot

JULY 14, 2025

As of January 2025, LinkedIn has over 1.20 And in 2025, mature strategies win. You post a breakdown of common data breaches in 2025 and use #CyberSecurityTrends, #FintechSecurity, and #DataProtection. Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. billion registered members.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Sales Force: CMO

APRIL 15, 2025

Related Content 3 Ways Agentic Healthcare is Transforming the Patient Experience Improve Patient Care or Keep Data Secure in Healthcare? Over time, youll transform impersonal transactions into authentic connections driven by well-governed, compliant data integration and ethical use of personal health information.

Pharmaceutical 59

Pharmaceutical Health Transform Education 59

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 112

Branding User-Generated Price eCommerce 112

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning.

Marketing Strategy 175

Marketing Strategy Transform Thought Leadership Marketers 175

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

Transform 176

Transform CRM B2C Marketing Automation Platform 176

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Your marketing goals and objectives must align with the overall goals of your business.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Econsultancy

JUNE 1, 2022

trillion by 2025 (Accenture research, 2021). We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. ” Consequently, social commerce is expected to grow three times faster than traditional ecommerce to reach a value of $1.2 Mallows Beauty.

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 53

Branding User-Generated Price eCommerce 53

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52