2025: The Year of AI-Ready Data!
MarketingOps
FEBRUARY 12, 2025
If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. The Marketing Data Challenge The MAP/CRM, often hailed as the backbone of customer data, frequently falls short when it comes to supporting segmentation and targeting efforts.
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