Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. You want people to feel comfy, right?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. ” Dig deeper: The email marketer’s guide to effective marketing automation 3. You can send a bad email and still make money.

CMO 131

CMO Email Marketing Influencer Marketing Promotion 131

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 81

Social Media Marketing Marketing Marketers Influencer Marketing 81

Vertical Response

MAY 12, 2025

Need the best sizes for social media images in 2025? Introduction to Social Media Image Sizes In the ever-evolving world of digital marketing, social media image sizes play a crucial role in the visibility and engagement of your brand. X/Twitter Image Sizes for 2025 Optimizing images on X/Twitter ensures clarity and engagement.

Digital Marketing 52

Digital Marketing Branding Social Media Marketing Event Marketing 52

Buffer Marketing

APRIL 22, 2025

View this post on Instagram A post shared by Vibha Sree (@vibhasree_) 💡 Related reading : How to Find Unlimited Content Ideas for Social Media in 2025 🗒️ Video script Jotting down some rough pointers on your opening sentence and the subtopics you want to cover is a good idea. Video marketing is no different.

Video Marketing 76

Video Marketing Social Media Marketing Marketing Marketers 76

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 101

CMO Gen Z Thought Leadership Entertainment 101

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 100

PR User-Generated Transform Thought Leadership 100

Hubspot Marketing

MAY 20, 2025

And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. And just 18% of marketers say influencer marketing is their top-performing content. Educational content ranks lowest.

Thought Leadership 111

Thought Leadership Energy User-Generated Copywriting 111

Digital Marketer

OCTOBER 24, 2022

Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner). Why Digital Marketing and Why Now? million workers in the U.S.

Digital Marketing 81

Digital Marketing Copywriting Marketing Marketers 81

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. Digital channels will be essential for luxury brands going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Does this mean it’s time to abandon keywords in 2020?

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. The best approach?

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Digital Marketer

APRIL 18, 2024

million by 2025. Rising Costs and Limited Inventory As political advertisers flood the digital market, the cost of advertising is expected to skyrocket. Investing in owned media channels, like email marketing and mobile apps, can also provide a direct line to your customers without the need to compete for ad space.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Spiralytics

FEBRUARY 7, 2023

of the Philippine’s social media market – Statista The number of Instagram users in the Philippines is projected to increase to 18.53 million users by 2025 – Statista Twitter had 10.50 of all users in the Philippines follow celebrities and influencers – Meltwater 97.2%

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. Digital ad spending in the U.S. increased 57% between 2020 and 2022 and Insider Intelligence expects it to grow another 30% by 2025.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. Competitive pricing is a strategic approach that can significantly influence market dynamics.

Price 52

Price Retail Law Shoppers 52

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. Competitive pricing is a strategic approach that can significantly influence market dynamics.

Price 52

Price Retail Law Shoppers 52

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Rock Content

APRIL 22, 2023

As a result, today’s digital marketers have had to come up with smoother ways to get through to their target audiences, and sponsored content is an incredibly effective example. Sponsored content may also be created in this way, but it’s just as likely to be produced by an influencer or other publisher.

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Bannerflow

FEBRUARY 10, 2022

From cloud-native platforms to automation and the furthering of 5G, digital transformation has become a complex and fast-moving necessity for businesses in all sectors. The global digital transformation market is projected to grow from $469.8 billion by 2025, showing just how integral to business it is becoming.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

From cloud-native platforms to automation and the furthering of 5G, digital transformation has become a complex and fast-moving necessity for businesses in all sectors. The global digital transformation market is projected to grow from $469.8 billion by 2025, showing just how integral to business it is becoming.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Rock Content

APRIL 27, 2020

Affiliate marketing is an important part of Digital Marketing. This performance-based type of marketing rewards content creators with sales commissions for each item sold via their website. Take less risk with Digital Marketing using affiliate links. What types of affiliate marketing channels are there?

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Influencer marketing can be a potent tool for reaching and engaging this demographic. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

APRIL 3, 2025

The 2025 Sprout Social Index TM found that 91% of UK consumers use social to keep track of trends, with 54% of them specifically using Instagram. UK Instagram trends in marketing These are some of the leading marketing Instagram trends in the UK.

Gen Z 101

Gen Z Branding Food Fashion 101

Hubspot Marketing

DECEMBER 20, 2024

Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. Wondering whos gonna share their warm fuzzies?

Transform 104

Transform Marketing Marketers CMO 104

Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. By 2025, it’s projected to expand to a $24.1 What are influencers?

Influencer Marketing 52

Influencer Marketing Marketing Marketers Promotion 52

Orbit Media Studios

MAY 13, 2025

Today, here in May 2025 , we are sharing the results. This results in a particular challenge for marketers in charge of developing digital marketing strategies, who now face difficult choices: invest in digital marketing tactics that still work and will certainly continue to work for some time to obtain short-term results (e.g.,

User-Generated 77

User-Generated SEO Thought Leadership CMO 77

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 64

Marketing Marketers Branding Communications 64

Use Insider

NOVEMBER 29, 2024

The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. In this blog, we’ve listed down the 10 best marketing podcasts you can listen to in 2025 and beyond. Topics include: Will AI take over marketing? Let’s get started.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52