Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet.

Tentpole 112

Tentpole Gen Z Thought Leadership User-Generated 112

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Get scheduling, promotion and marketing tools all in one place for your entire team. billion monthly channel views) Wow Kidz (5.02

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Marketing on Facebook doesnt have to cost a lot, either. Try it today.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. With a substantial user base of 24.8

Entertainment 90

Entertainment Gen Z Millennials User-Generated 90

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 82

Branding Gen Z Pharmaceutical Health 82

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 66

Gen Z Transform Fashion Food 66

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. How do social media behaviours differ by age group in Australia?

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Transform 52

Transform Gen Z SEO User-Generated 52

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. From Gen Z to Baby Boomers, the platform has something for everyone.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 70

Gen Z Fashion User-Generated Digital Marketing 70

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we’ve included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing. Try it today.

Law 61

Law Health Entertainment Gen Z 61

Sprout Social

MAY 19, 2025

The goal: Explore how social media could be more open and user-driven. 2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z.

Gen Z 83

Gen Z Millennials Branding Place 83

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 83

Marketing Strategy Gen Z Finance Social Media Marketing 83

Hootsuite

JULY 27, 2022

What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 trillion by 2025. This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025.

Customer 144

Customer Gen Z Transform Retail 144

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Calvyn Lee Blog

JANUARY 28, 2023

Still, unexpected setbacks, such as the shutdown of Facebook live shopping in October, show that marketers still need to stay agile when it comes to investing in new channels. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 of all e-commerce sales) by 2025.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Why we care.

Gen Z 111

Gen Z User-Generated Influencer Marketing Branding 111

SocialPilot

JUNE 19, 2025

Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts.

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Hootsuite

APRIL 19, 2023

The good news is it’s not necessary to be on every social messaging app. Instead, think about what your specific target market uses most and focus your attention there. WhatsApp WhatsApp is the most-used social messaging app in the world, with more than 2 billion global users. QQ also features games and blog services.

Gen Z 123

Gen Z Social Media Marketing Place Shoppers 123

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They may be young, but they’re not immature.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. Video ad spending is expected to reach $456 billion by 2025. Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

illumin

MAY 22, 2024

Millennials and Generation Z are the most prominent demographics to use Meta’s platforms, with millennials having previously been dubbed “the Facebook generation.” Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. This social media giant is a survivor.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120