Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Here are some key Reddit traffic and behavior numbers: 97.2

Branding 88

Branding Gen Z Pharmaceutical Health 88

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 115

Transform Gen Z Manufacturing Millennials 115

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. million active internet users by 2029.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. Set to take effect in December 2025, the bill will cover networks like Facebook, Instagram, Snapchat, TikTok and X. How do social media behaviours differ by age group in Australia?

Gen Z 72

Gen Z Millennials User-Generated Entertainment 72

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 101

Gen Z Affiliate Marketing Influencer Marketing User-Generated 101

Buffer Marketing

DECEMBER 4, 2024

Are they millennials who love travel? Improve your TikTok growth with Buffer As you implement these strategies, remember that what gets measured gets managed. Start by diving into your TikTok analytics. Look for patterns in the age, gender, and location of your followers. Are they mostly teenagers interested in fashion?

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 85

Gen Z Finance User-Generated Millennials 85

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Billion by the end of 2025, and whos surprised? In it, he manages to include not one, not two, but three affiliate links and mentions without coming off as salesy. But where do you find them and get them on board?

Influencer Marketing 107

Influencer Marketing Branding B2C Marketers 107

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

MAY 19, 2025

2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. What do users like about the Bluesky app?

Gen Z 91

Gen Z Millennials Branding Place 91

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 95

Gen Z Branding Retail Entertainment 95

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025. Sound familiar?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Sprout Social

FEBRUARY 24, 2025

A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. Its about building trust.

Marketing Strategy 91

Marketing Strategy Gen Z Finance Social Media Marketing 91

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Marketing Insider Group

MARCH 12, 2014

By 2025, they will comprise 75% of the workforce. Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target. There are nearly twice as many Baby Boomers as there are Generation X and more Millennials than Baby Boomers.

Millennials 107

Millennials Education Management Customer 107

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding 68

Branding Price CRM Marketers 68

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Try it free today.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Sprout Social

MAY 24, 2022

I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Alexa Heinrich , Social Media Manager at St.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. Helping them manage their brand on social media is a prerequisite for Generation Z finding value in your brand. Make it real. Make it practical. Make it meaningful. Remember email marketing.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Hubspot Marketing

MARCH 8, 2024

Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. HubSpot , 2024) Gartner predicts that 80% of B2B sales interactions will occur on digital channels by 2025. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Sprout Social

MAY 19, 2025

Gen Z and millennial audiences offer the greatest potential for influencer impact. Influencer analytics tools and management platforms are invaluable in bridging that gap and providing the data you need to measure impact. Organize your prospects into easy-to-manage lists, so you know who to contact first.

Influencer Marketing 58

Influencer Marketing Gen Z Marketers Marketing 58

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Mobile access to the web is ubiquitous. But for mobile marketing to be effective, it needs to be strategic.

Transform 128

Transform Gen Z Shoppers Retail 128

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Influencer management platforms are also useful for managing influencer marketing at scale. billion in 2016.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketers 130

illumin

DECEMBER 6, 2023

per user, per hour by 2025. In addition to giving marketers access to a large and diverse audience, Facebook’s ads manager functions almost as its own DSP, allowing marketers to purchase programmatic ads directly on Facebook itself. It also has a higher potential for ad revenue than competitors. billion up by 5% year over year.

Gen Z 80

Gen Z Millennials User-Generated Advertising 80

SocialPilot

JANUARY 15, 2024

Video ad spending is expected to reach $456 billion by 2025. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Especially managing and tracking the posts for your video content on social media is one important task. Video Content Marketing Stats on Ad Spending 66.

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Marketing Insider Group

FEBRUARY 5, 2024

Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025. SmartInsights) Leading marketers are 1.6 of businesses.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SocialPilot

JANUARY 14, 2024

The number of LinkedIn users is projected to reach over 1 billion by 2025. Millennials make up 20.4% About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level). of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Twitter chatbots Twitter chatbots are a great way to respond to customers in a timely manner, manage commonly asked questions and automate certain actions. billion by 2025.

Marketers 98

Marketers User-Generated Marketing Gen Z 98

Hubspot Marketing

MARCH 10, 2025

I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. Because so many folks are overly reliant on email right now, I believe cold calling will be a primary channel for revenue generation in 2025, Venetz says. Its easy to tune out emails, display ads, and LinkedIn messages. But a phone call?

Telemarketing 72

Telemarketing Gen Z Whitepaper CRM 72

SocialPilot

MARCH 10, 2025

They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Without clear management, meme marketing can feel like shooting in the dark.

Gen Z 52

Gen Z Branding Entertainment Marketers 52