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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 128
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. Olivia can relate.

Gen Z 119
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% Consumer categories with heavy tariffs saw price increases of 1.7%-7%,

Retail 121
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10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

Buffer Marketing

So, let’s dive into the events you’ll want on your calendar for 2025. Networking opportunities: Perfect for meeting collaborators, sponsors, and professionals who can help take your business or creator journey to the next level. Interactive workshops on influencer marketing, agency growth, and AI in social media.