Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 127

Marketing Strategy B2C Finance Analytics 127

Martech

MARCH 12, 2025

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Transform 115

Transform Finance Marketing Marketers 115

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hootsuite

NOVEMBER 4, 2024

The best social media audience analysis tools for 2025 You’ll need some tools to access all the data points required for a solid social media audience analysis. Pricing: Available on request 3. Pricing: Hootsuite Analytics is included in all Hootsuite plans (starting at $99/month). Pricing: Free 5. Try it free today.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. Price: The buff.ly You can connect up to five custom domains on their free plan — perfect if you manage multiple brands or websites.

Price 111

Price User-Generated Analytics Shoppers 111

Buffer Marketing

FEBRUARY 6, 2025

But it’s a small price to pay for all the additional features you get. Go to “Manage Account” and switch to a TikTok business account 4. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics.

SEO 112

SEO User-Generated Real Estate Promotion 112

Hootsuite

NOVEMBER 7, 2024

1991) Managing Brand Equity. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. A customer lifetime value higher than the initial purchase price of your product or service indicates repeat purchasing.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Hubspot Marketing

JANUARY 8, 2025

Pricing & contact information: Users who may have questions or require further information can easily access support or contact details. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Less busywork.

Price 105

Price User-Generated Finance eCommerce 105

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. Each tool is categorized for easy browsing, with the standout features and pricing you need to make quick decisions.

Transform 99

Transform Price User-Generated Product 99

SocialPilot

APRIL 3, 2025

Jimit Bagadiya Apr 3, 2025 3 Mins. Jimit Bagadiya Apr 3, 2025 3 Mins. Its a top-notch and reliable solution for multi-location businesses looking to manage their online reputation. Are you looking to streamline review management and grow your brand’s reputation across all locations? out of 5 Moz Local 4.5

Price 55

Price Non-Profit User-Generated Analytics 55

Buffer Marketing

DECEMBER 5, 2024

Social media analytics tools are usually used to complement social media management tools.   Price : Starts at $6 per month; 14-day free trial Get started with Buffer As an agency, we've been able to scale up and double our size. Price: Starts at $249 per month, with a 30-day free trial. — Red Pigeon Media 2.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

eCommerce 122

eCommerce Transform Price CRM 122

SocialPilot

APRIL 14, 2025

In this blog, well walk you through the best hotel review sites to focus on in 2025. Travelers rely on real guest experiences to decide where to stay, making reviews just as important as your pricing or location. Easy management : You can respond to guest feedback directly and show a reply as a response from the owner.

Non-Profit 93

Non-Profit Price Management User-Generated 93

SocialPilot

JANUARY 22, 2025

Jimit Bagadiya Jan 22, 2025 10 Mins. As a personal assistant, the platform helps to monitor and manage customer reviews across different platforms, ensuring you never miss an opportunity to engage with your audience. It also tracks the trend of reviews, helping you identify areas for improvement and capitalize on positive experiences.

Price 79

Price Non-Profit Analytics User-Generated 79

Martech

FEBRUARY 12, 2025

While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. Years of consolidation, opaque pricing and systemic barriers to care created a perfect storm of public frustration.

PR 83

PR Health Price Food 83

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. Take a split test on two landing pages. Rating: ★★★★★ (4.8/5)

eCommerce 89

eCommerce Price Customer Journey CRM 89

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z 108

Gen Z Food Fashion Millennials 108

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Data collection and management is a continual challenge; its not a set it and forget it proposition. Theres just a bit of a mindset shift that we need to do.

B2C 89

B2C User-Generated Email Marketing CRM 89

SocialPilot

APRIL 25, 2025

Jimit Bagadiya Apr 25, 2025 12 Mins. Jimit Bagadiya Apr 25, 2025 12 Mins. How We Analyzed Podium Reviews To provide a comprehensive evaluation of Podium Reviews, we focused on several key aspects that are crucial for businesses seeking effective review management solutions. out of 5 Yext 4.5 out of 5 Moz Local 4.5

Price 45

Price User-Generated Non-Profit Communications 45

verse.ai

DECEMBER 18, 2024

With lead generation laws set to change in early 2025 , things are about to get even harder for sales and marketing teams. Takeaway #5: Prioritize first-party lead generation The 2025 FCC ruling on lead generation Why first-party leads? 88% reply rate) What is the price range youre looking to stay around? (82%

Customer 69

Customer Law Whitepaper Price 69

Buffer Marketing

JANUARY 16, 2025

AnswerThePublic Exploding Topics SparkToro Mention Brand24 Brandwatch Social listening tools Best for Price Top features Alternatives AnswerThePublic Affordable social listening Free for 3 searches/day. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available.

Price 123

Price Analytics Influencer Marketing Management 123

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. It also means better reporting, smarter automation and fewer CRM gymnastics to manage your team structure.

CRM 57

CRM User-Generated Finance Price 57

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

User-Generated 75

User-Generated Education Promotion Entertainment 75

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate 66

Real Estate Customer Food User-Generated 66

Hubspot Marketing

JANUARY 27, 2025

And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. How Super Bowl Ad Prices Have Changed Over Time Is a Super Bowl ad worth the cost? In 2025, 30-second Super Bowl ad spots sold for about $7 million a pop. million ($20.5 million today).

Advertisers 107

Advertisers Advertising Price Food 107

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. and SMB only $600K, you may want to shift messaging, pricing, or focus. Register now to save your spot! P.S. Attending Adobe Summit?

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

APRIL 8, 2025

How is automation impacting pricing, staffing or workflow? According to the IAB State of Data 2025 report, 51% of brands are concerned about a lack of transparency in how agencies and partners use AI. What data is used to train AI tools, and how is bias managed. Don’t reduce the relationship because AI can “do more.”

Branding 122

Branding Management Price Analytics 122

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 100

Gen Z Affiliate Marketing Influencer Marketing User-Generated 100

Martech

JANUARY 31, 2025

No matter what job you have, you could do it better by using data, so improving data literacy should be a goal on everyones list for 2025. Consider the old four-square car buying technique where the salesperson purposefully confuses the customer by changing four metrics several times to ensure they maximize the price you pay for the car.

Entertainment 111

Entertainment Marketing Marketers Price 111

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Instagram users will make at least one purchase through the platform in 2025. Step 2: Use Commerce Manager to set up a shop 1. based shops.

User-Generated 96

User-Generated eCommerce Entertainment Shoppers 96

Buffer Marketing

MAY 8, 2025

View this post on Instagram A post shared by Fix My Curls ➰ Curly and Wavy Hair Care (@fiixmycurls) Reputation management is a crucial aspect of running a business. — Koenfucius 🔍 (@koenfucius) April 14, 2025 4. If you’re managing multiple channels , you may miss a few notifications here and there.

Price 64

Price Management Branding SEO 64

Martech

MAY 12, 2025

For example, the price per lead of search ads increased by 25% last year alone. Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. These platforms are the manager between brands and their partners. Its your edge.

Retail 109

Retail Affiliate Marketing Customer loyalty Advertisers 109

Exposure Ninja

APRIL 22, 2025

But what exactly makes a B2B landing page genuinely effective in 2025? Clearabee uses pricing as a strategic objection handler. Rather than hiding prices (as many B2B companies do), they showcase them prominently, turning what could be an objection into a competitive advantage.

Customer Acquisition 52

Customer Acquisition SEO Price Communications 52

Buffer Marketing

MARCH 4, 2025

At a glance: The best Instagram analytics tools Tool name Best for Price starts at Instagram native insights Using free Instagram analytics tools Free Buffer Combining analytics tools with social media management Free plan available, paid plans begin at $6/month SocialBlade Getting basic analytics $3.99/month Evaluate your needs first.

Analytics 69

Analytics Social Media Marketing Price Influencer Marketing 69

SocialPilot

FEBRUARY 13, 2025

In 2025, social media reviews will influence your business more than ever before. This guide covers everything you need to know about social media reviews, from the basics to effectively managing them. Competitive Advantage If you actively manage and leverage social media reviews, then you will gain a competitive advantage.

User-Generated 64

User-Generated Management Food Non-Profit 64

Martech

APRIL 30, 2025

Trust and value correlate to hard business metrics, such as repeat purchase rates, price premiums and customer loyalty. Campaigns that took a different route managed only 38% and 17% gains in market penetration and share, respectively.) Trust is the essential component of a brand’s value. Being customer-first.

Branding 95

Branding Customer loyalty Price Communications 95