Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 110

Analytics Price Social Media Marketing CRM 110

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget?

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Tuesday : 56 p.m.

Entertainment 102

Entertainment Gen Z Millennials User-Generated 102

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. When youre ready, hit Done.

Analytics 113

Analytics User-Generated Social Media Marketing Management 113

Sprout Social

MARCH 17, 2025

But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. What trends have impacted social media marketing in Australia?

Social Media Marketing 85

Social Media Marketing User-Generated Branding Management 85

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Foundation Marketings analysis of Reddit stats revealed that: Titles with 60-80 characters did best and earned more upvotes. Here are some key Reddit traffic and behavior numbers: 97.2

Branding 92

Branding Gen Z Pharmaceutical Health 92

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Avoid the top social media sins Building brand loyalty through digital marketing requires you to put your audience first. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. But, evergreen content builds trust and a loyal social media community.

SEO 108

SEO Real Estate User-Generated Promotion 108

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 93

Gen Z Millennials Social Media Marketing User-Generated 93

Buffer Marketing

JANUARY 20, 2025

Some examples of things that go against IG’s Recommendation Guidelines are anything that depicts/discusses self-harm, suicide, eating disorders, or violence; is sexually explicit or suggestive; promotes the use of certain regulated products, like tobacco; or could be considered misinformation.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

JANUARY 30, 2025

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 98

User-Generated Education Analytics Thought Leadership 98

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. If you'd like to explore other tools, check out our article on the 7 Best Free Hashtag Generators in 2025. There’s always something new, trends move fast, and maintaining consistency can be exhausting. The right tools make all the difference.

User-Generated 105

User-Generated Analytics Fashion Management 105

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

SocialPilot

FEBRUARY 13, 2025

Now, the question of all times: are hashtags still relevant in 2025? Whether you’re a brand or a creator, a solid hashtag strategy can uplift your social media game multi-fold. Bonus: Get your hands on our latest “ Trending Hashtags Ebook ” and start 2025 with a banger. What Is a Hashtag?

Social Media Marketing 82

Social Media Marketing User-Generated Marketing Marketers 82

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 75

Gen Z Transform Fashion Food 75

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers. Promote your events or products.

User-Generated 73

User-Generated Analytics Social Media Marketing Law 73

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

SocialPilot

MARCH 23, 2025

The real estate market is on an unbeatable rise, calculated to mark $654.39 trillion by 2025, with the U.S. With an industry this mammoth, outshining on social media isnt just a gameits a necessity. Now lets take a look at the promotional generic hashtag used by The Signature Penthouse in Marbella.

Real Estate 81

Real Estate User-Generated Market Trends Branding 81

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 123

Social Media Marketing User-Generated Food Branding 123

Hootsuite

FEBRUARY 7, 2025

Like other social platforms, you can boost Instagram Reels , which gives you a straightforward and powerful solution to extend the reach and results of your content. A boosted Instagram Reel is a video post you promote with a chosen budget, helping it reach a larger audience beyond your followers. Try it free today.

Advertising 78

Advertising Advertisers Social Media Marketing Analytics 78

Buffer Marketing

DECEMBER 16, 2024

This unique feature can help drive traffic back to your site, get newsletter signups, land bookings, and promote your offerings while sharing valuable content from around the web. That CTA is a small rectangle that gets overlayed on the destination page. It can contain a button, form, image, or text.

Price 110

Price User-Generated Analytics Shoppers 110

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Finally, a large following on TikTok can boost your presence on other social media platforms.

User-Generated 85

User-Generated Fashion Gen Z Analytics 85

Buffer Marketing

MARCH 20, 2025

Social media marketing is a two-way street. Cross-promote your pins Any marketing strategy is incomplete without a promotion strategy. Here are some effective ways to promote your pins: 18. Review all settings and click ‘ Launch ’ to start your promoted pin campaign.

Social Media Marketing 95

Social Media Marketing Fashion User-Generated Food 95

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. Highlight stories of how your brand supports customers or contributes positively to the community.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 72

Video Marketing Social Media Marketing Marketing Marketers 72

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. How do social media behaviours differ by age group in Australia? female; 67.5%

Gen Z 75

Gen Z Millennials User-Generated Entertainment 75

Martech

JANUARY 22, 2025

Another marketing acronym?” But SoLoMo has become the backbone of modern event promotion. in the first five months of 2024 alone and 2025 is looking just as promising. These tools help track ROI and create valuable first-party data for future marketing efforts. Design promotions that build on the event experience.

Event Marketing 112

Event Marketing Finance Customer loyalty Marketing 112

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertising 76

Advertising Advertisers Health User-Generated 76

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. Paid and promotional content do not count.

PR 103

PR Social Media Marketing Marketing Strategy Branding 103

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we’ve included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing.

Law 61

Law Health Entertainment Gen Z 61

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. BBB doesnt take money for ads or promote specific companies, ensuring the reviews are trustworthy and unbiased. Paid profiles and promotional features can increase costs for businesses.

Real Estate 62

Real Estate Customer Food User-Generated 62

Buffer Marketing

MAY 6, 2025

Top 250 TikTok hashtags of 2025 (so far) The above methods are handy when you have the time to jot down and organize your hashtag library. What if you had a hashtag manager built into your social media management tool ? You can even start using your own hashtags for sales, promotions, unique offers, or influencer partnerships.

Fashion 70

Fashion Food Entertainment Health 70

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. The reality is otherwise. This helped me save the time I would have spent on research.

Content Marketing 133

Content Marketing Transform User-Generated Marketing 133