Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. million users in 2028. The law takes effect in late 2025.

Gen Z

Hubspot Marketing

APRIL 7, 2025

In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. Put Autonomous Agents to Work for You From everything Ive learned, I believe that autonomous agents arent just another AI trend theyre the future of how well interact with brands.

Customer

Use Insider

NOVEMBER 18, 2024

billion by 2028, according to the latest research from Grand View Research. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. The beauty industry especially feels this challenge as users typically gravitate towards “hero products” from multiple brands.

Retail

Sprout Social

SEPTEMBER 16, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Back-to-school season is in the air. Leverage your unique identity and environment.

Transform

Hubspot Marketing

APRIL 29, 2025

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. The potential is clear, as is the utility.

Price

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z

Vertical Response

OCTOBER 13, 2024

Transparent AI systems also play a crucial role in building trust, as customers feel valued and more likely to engage with brands that use AI ethically and transparently. This approach allows brands to deliver tailored content instantly, reacting to user actions like clicks or views in real-time, improving engagement.

Email Marketing

Sprout Social

MAY 29, 2025

The data shows that while networks battle to boast the highest ROI, real performance gains hinge on execution: visible logos, quality creative, brand-focused marketing campaigns and full-funnel approaches boost your returns. Googles internal data demonstrates that brands should deploy YouTube across the customer journey.

Gen Z

Exposure Ninja

JUNE 27, 2025

Imagine AI Mode recommends services in your niche, but your brand doesn’t even get a mention. AI Search Optimisation is the practice of improving your brand’s visibility and authority within AI platforms, such as ChatGPT, Perplexity, Gemini, AI Overviews, and AI Mode, Google’s latest search feature.

User-Generated

Exposure Ninja

DECEMBER 11, 2024

Ask ChatGPT what it knows about your brand. Interview the AIs about your brand. AI systems don’t just read your website – they look at everything about your brand online: Got negative reviews? Ask AI platforms specific questions about your brand and industry. The answers might surprise you. Test everything.

SEO

Exposure Ninja

JULY 18, 2025

Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. This changes what “visibility” means (and what makes tracking brand visibility in AI Search more challenging). Recommendations List: Your brand is featured in a curated list of suggested providers.

SEO

Sprout Social

JANUARY 24, 2025

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it. Lets dive deeper into what that means for your brand.

Social Media Marketing

Martech

JULY 18, 2025

Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors. Forecasted growth: Statista predicts over 500 million users by 2028 (503.42

Gen Z

Duct Tape Marketing

NOVEMBER 13, 2024

And I think people look to our brand for that guidance. And so businesses that I think can figure out how to actually make a real connection with prospects and with customers and really focus on brand strategy as well as campaign or marketing strategy, I think are going to be, I think the ones that really stand out today.

Price

Search Engine Roundtable

JULY 1, 2025

This includes the largest direct corporate purchase for fusion energy, and a new investment to help CFS prove out their promising technolog , Sundar Pichai on X Search Engine Land Stories: Google Ads rolls out built-in video analytics Google June 2025 core update rolling out now Google’s token auction: When LLMs write the ads in real time Google releases (..)

Law

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Advertisers

Sprout Social

NOVEMBER 15, 2023

When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption. Brands will need more than just the next iteration of tools. For some it was an experiment. Today, more than 4.9

Management

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

Advertisers

Martech

FEBRUARY 21, 2024

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. Any brand that thinks it’s time to shrink its human customer support staff because AI can cope with most incoming queries…maybe wait until 2028. It would be just typical of the E.U.

Customer

Search Engine Land

FEBRUARY 19, 2024

Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). 2028 prediction. SEO and PPC are incredibly valuable. Respected analyst firms are rarely called out when they’re wrong – because people rarely go back and check.

Entertainment

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gen Z

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” What should brands do?

SEO

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z

Hubspot Marketing

MARCH 28, 2023

And how connected do people feel to a brand due to your Twitter presence? 66% of brands are not moving their presence off Twitter in 2023. million by 2028. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?

Social Media Marketing

Hubspot Marketing

MARCH 20, 2023

billion by 2028. 48% of respondents stated they would interact with AI more frequently if it made their customer experience with a brand more seamless, consistent, and convenient. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. Image Source 9.

Marketers

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. From major tech reveals to interactive auctions and groundbreaking adventures, brands have harnessed the power of livestreaming to engage audiences like never before.

Transform

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. It is designed to generate content, optimize existing content and improve web experiences by using brand-specific performance data. That’s concerning.” Anyway, here’s this week’s roundup of AI-powered martech products, solutions and enhancements.

Customer Journey

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Channel Optimization There are many channels to consider when marketing your brand, product, or service. Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. billion in 2021.

Food

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Here are some SDKs that may be useful to your brand. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12

Automobile

Sprout Social

NOVEMBER 16, 2020

The brand baffled the business sector as it recovered from a 90% drop in bookings to a 22% YoY increase in consumer spending in July. What’s most impressive was how quickly the brand stood this campaign up. A common mistake brands make across their social channels is using the same pieces of content on every platform.

Social Media Marketing

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028.

eCommerce

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4

Advertisers

Search Engine Land

APRIL 9, 2024

Brands are almost twice as likely to influence U.S. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. Why we care. The survey of more than 1,000 U.S.

Shoppers

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Dig deeper: 3 proven ways to use ChatGPT to beef up your content strategy So when you think about this engagement behavior, consuming content and engaging with brands in this more conversational way.

B2C

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Copywriting