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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. Thats double the speed of previous generations.

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Acquisitions signal agencies are betting on influencer marketing

Martech

billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. MarkNtel Advisors values the global influencer marketing platform market at $14.1 Email: Business email address Sign me up! Processing. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

every year between 2024 and 2030. dollars, with a compound annual growth rate of over 44 percent by 2030, as reported by Capgemini. The global AI industry is growing fast — like, really fast. It’s on track to grow at 36.6% By the end of that run, we’re looking at a market worth over $826 billion. AI agents are managing calendars.

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It’s Giving… Marketing to Gen Z

Set Up

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. How should Brands react to Gen Z? According to NIQ , Gen Z is expected to have $2.7 They currently make up about 25% of the worldwide population.

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What marketing can teach the enterprise about AI

Martech

The Institute for the Future and Dell Technologies predicts that 85% of the jobs in 2030 haven’t been invented yet. Promise new roles: As companies create new products and explore new ways to market, they can generate entirely new roles.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Your ROAS or CPA is within goal. If the cost per acquisition is too high, scaling will burn budget without results. Sudden spikes can break optimization.

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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Research shows that consumers seek more authenticity, reinforcing the need for human connection and creative oversight. trillion by 2032. Total global AI spend is projected to reach $3.68 trillion by 2034.

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