Ariyh

NOVEMBER 20, 2023

.: When possible, end your discounted price with.99 99 and make sure to show the original price next to it. Previous insight: Reassure, don’t pressure people (more insights here ) Rounding discount percentages to a whole number reduces purchase intentions Channels : Discounts | Pricing | Promotions For : B2C.

Price 87

Price B2C eCommerce Retail 87

Hubspot Marketing

OCTOBER 30, 2020

You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. When it comes to price, you have to consider how much you're going to charge customers for your products or services. When you decide on a price, you want to think about perception.

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. Instagram Stories). Keep a fine balance. Keep it to the point.

B2C 107

B2C Price Promotion User-Generated 107

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 15% gratuity, $28.48

Food 102

Food Price B2C Promotion 102

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And when it comes to learning from past mistakes, there’s a clear connection to be made between: Those who increase (or at least maintain) advertising budgets. B2C will feel it first. Keep a finger on the pulse of B2C industry trends.

B2C 94

B2C Health Marketing Marketers 94

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Can be tested for B2B. more likely to forgive a missing reservation at a hotel (vs. a 35% refund).

Shipping 67

Shipping B2C Food Price 67

Exposure Ninja

AUGUST 11, 2023

Is it advertising? The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” What’s the Difference between Marketing and Advertising? What is it, exactly?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. guarantees, 3rd party certifications, expert endorsements). .

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

OCTOBER 2, 2023

🎁 Free design toolkit : high-converting coupons and promotions Get your free UI toolkit of 40+ ready-to-use high-converting, customizable Figma designs. Built from Voucherify's deep expertise in promotions, it includes: Ready-made components Sales & cart page designs Coupon checkout views Get the template at no cost. .

Product 84

Product eCommerce Retail Shoppers 84

Customers.ai

DECEMBER 18, 2023

People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging. The Customers.ai

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Hubspot Marketing

APRIL 20, 2023

Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings. Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. Pricing: Paid tiers run from $45 to $3,600 per month depending on company size.

Price 99

Price CRM User-Generated B2C 99

Ariyh

SEPTEMBER 18, 2023

Read more and fill out this short form here 💰 Advertising sales Help me find prospects and sell advertisements in Ariyh and additional services Sounds interesting? Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Journal of Advertising (May 2019) 🏫 Researchers B.

Product 90

Product Health eCommerce B2C 90

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! On the other hand…: Enhancing promotional effectiveness with haptic cues. And what a year! ads, website). .

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. ⚡ Steps to implement Avoid positioning and advertising generic products in gendered ways to appeal to female buyers (e.g. What would she value more?

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. uncrowded, plenty of empty space, simple shapes). . Native deodorants, The Ordinary skincare products).

Product 101

Product Food Health B2C 101

Ariyh

JUNE 19, 2023

They’re promoting their new book. Previous insight: Disappearing content is more memorable (more insights here ) Headphones persuade better than speakers Channels : Audio Ads | Podcasts | Ads | Retail Stores For : B2C Research date : April 2022 📈 Recommendation Try to get your audio messages (e.g.

Retail 57

Retail B2C Price Advertising 57

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). The email includes a few recommendations for similarly priced options of different sneakers. Not in Ecommerce? Check out Ariyh's Playbooks P.S.: Buying Playbooks is a great way to support Ariyh.

Shipping 52

Shipping eCommerce Logistics Retail 52

Ariyh

AUGUST 28, 2023

⚡ Steps to implement Use the present tense in your marketing communications, including in your advertising (e.g. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. People will be willing to pay a higher price. And besides the effort - what a waste! The mattress is still in good condition. Maybe it could be recycled? Or donated to someone in need?

Logistics 62

Logistics Price Law Shipping 62

Ariyh

JUNE 5, 2023

It did not measure sales of promoted products or any effect on the pages of these brands (e.g. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? more followers).

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). ” (time scarcity) “Only 3 left at this price!” You might try to pressure them with nudges that push them to buy right away. So is there a better way?

Retail 57

Retail eCommerce Fashion Price 57

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. Paid social media advertising can help your business generate more leads. Advertising can complement your organic lead generation efforts — they don’t have to be mutually exclusive. Pricing: There are free and paid tiers.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Ariyh

AUGUST 14, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g.

Branding 91

Branding B2C eCommerce Price 91

Ariyh

APRIL 3, 2023

🎓 Findings People like ads more when the product advertised faces inward (vs outward). . Journal of Advertising (June 2015) 🏫 Researchers James M. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? This makes it easier for people to mentally process the ad and makes them like it more.

Product 62

Product B2C Price Advertising 62

Hubspot Marketing

DECEMBER 13, 2023

Challenges Direct business-to-consumer (B2C) sales are difficult in the hospitality industry. Opportunities B2C sales might be a challenge for the hotel industry, but business-to-business (B2B) presents an opportunity. This should give you healthy room for a compelling promotion for repeat, direct bookings.” Send helpful emails.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Neil Patel

FEBRUARY 23, 2021

Snapchat advertising has a lot going for it. That post provides an excellent overview of the different advertising options available on Snapchat and whether they are worth the investment. Filters can also be limited to a specific area, which advertisers can set before they launch. Today, I’m going to get more specific.

Advertising 124

Advertising Advertisers B2C Promotion 124

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? Buy a $60 blazer and get a matching tie for free. buy a tie and get a matching blazer).

Product 52

Product Promotion Shipping B2C 52

Litmus

APRIL 15, 2022

It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. Here’s one scenario for an e-commerce website: Someone gets an email advertising a few shirts. An email using AMP can provide up-to-the-minute, accurate information on inventory and pricing.

Place 72

Place Retail User-Generated Customer loyalty 72

Ariyh

MAY 8, 2023

📝 Intro A great ad creative can be the difference between a $10 and a $4 return on each $1 you spend on advertising. The Impact of Product Layouts on Perceived Entitativity and Advertising Performance. Journal of Advertising (February 2023) 🏫 Researchers Zhihao Yu. Here’s all you need to know.

B2C 57

B2C Price Food Advertising 57

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52

Set Up

FEBRUARY 6, 2024

This includes customized plans, content, and promotions based on individual behaviors, preferences, and needs, down to more advanced targeting techniques for digital advertising. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Ariyh

FEBRUARY 27, 2023

Research found that 90% of the sales increase they caused was from people buying products not in promotion. Italian chocolate brand Raffaello ran a holiday promotion inviting customers to develop postcards with their friends and loved ones to redeem coupons. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 52

Price B2C Promotion eCommerce 52

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Your revenue will likely be higher.

Product 57

Product Price B2C Food 57

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? champagne pouring into a glass, pieces of chocolate falling in melted chocolate).

Price 57

Price B2C Product Market Research 57

Ariyh

APRIL 17, 2023

messaging, pricing, referrals) - using 1,000s of the latest scientific studies. Previous insight: Sustainable products have higher revenue (more insights here ) Influencers with 100K-500K followers have the most cost-effective engagement Channels : Social Media | Content | Influencer Marketing For : B2C. Sounds interesting?

Price 57

Price Finance Influencer Marketing B2C 57