Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

FEBRUARY 27, 2025

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance.

Gen Z 115

Gen Z Manufacturing Millennials Fashion 115

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

Gen Z 109

Gen Z Retail Food Millennials 109

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x You can even use it to help you write compelling copy. How are you tracking towards your goals?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. Be spontaneous,” notes Melnikova.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Facebook took second place with 28% and YouTube was third with 22%. Additionally, Gen Z users are 30% more likely to shop online compared to other demographics. Social media advertising statistics 55. 35% of U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. They often don’t charge admission, but they do monetize attention—primarily through advertising. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z 85

Gen Z Millennials User-Generated Influencer Marketing 85

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 88

Gen Z Branding Retail Education 88

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. DO: Be crystal-clear. Only time will tell.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 80

Gen Z Social Media Marketing Transform Marketing 80

Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. Gen Z is setting the pace for how social commerce evolves. Image source Gen Z’s Influence on Social Commerce Trends Digital natives are pushing brands to be faster, more transparent, and values-driven.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Hubspot Marketing

MARCH 17, 2025

For example, paid social is likely to be a cost-efficient and impactful choice for a budget-friendly DTC skincare brand targeted towards Gen Z. Next Week's Lingering Question Quinn asks: Whats the most memorable advertisement (commercial, print ad, OOH, anything!)

Gen Z 81

Gen Z Logistics Branding Advertising 81

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 108

Gen Z Copywriting Real Estate Marketing 108

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 As of the third quarter of 2024, 59.8%

Branding 77

Branding Gen Z Pharmaceutical Health 77

Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. Bringing the Magic to Life Wicked didn’t just advertise—it created experiences. The trailer does not harp on the fact that it is split in two parts or is a musical.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 120

Gen Z Social Media Marketing User-Generated Inbound Marketing 120

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. The strength of non-endemic advertising lies in its targeting capabilities. This isn’t a surprise.

Retail 72

Retail Gen Z Shoppers Advertising 72

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. Invest in paid ads. Enable social shopping.

Manufacturing 130

Manufacturing B2C Non-Profit eCommerce 130

Buffer Marketing

AUGUST 26, 2024

In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). While most social media platforms don’t advertise the fact, it’s widely believed that link-only posts are not looked kindly upon by the algorithms. That said, there is a time and place (and platform) for link-only posts.

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Thought Leadership 117

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. Right behind them is Gen Z. social responsibility) User-generated content. SEO drives organic search traffic, but with AI changing how Google and other search engines distribute content, its worth thinking about paid advertising especially for TOFU content.

Transform 93

Transform Marketing Marketers Gen Z 93

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. The right mix depends on your audience and goals.

PR 78

PR Gen Z User-Generated Analytics 78

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Guerrilla marketing stunts Guerrilla marketing involves unconventional, often surprising in-person experiences placed in public spaces. Emotional: Focuses on how the brand makes people feel.

Gen Z 71

Gen Z User-Generated Food Marketing 71

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Businesses Grow

APRIL 28, 2025

About two-thirds of all marketing and advertising gets no emotional response from consumers or businesses. If there were a CEO of world marketing and advertising, they’d be fired for incompetence. They’re using AI as a crutch because they never had an edge in the first place. What are your thoughts on this?

Transform 87

Transform Gen Z Branding Fashion 87

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Social media platforms are portals to deep, meaningful engagement with customers.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52