SocialPilot

JULY 12, 2024

Paid Social Media Analytics If you invest in paid social media advertising on social media platforms, this is one critical area you should not overlook. Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns.

Analytics 115

Analytics Transform User-Generated PR 115

Martech

APRIL 17, 2025

Azerion acquired Advanced Contextual, a company focused on contextual advertising. This acquisition enhances Azerions capabilities in curated inventory and audience building through contextual targeting for advertisers. Sprout Social launched an updated influencer marketing platform.

Transform 109

Transform User-Generated eCommerce Advertising 109

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 120

Price Thought Leadership Transform User-Generated 120

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Digital Marketer

APRIL 30, 2024

Partner with the Right Influencers Influencer marketing has become a go-to marketing approach for modern brands. Recent stats show that 85% of marketers and business owners believe influencer marketing is an effective marketing strategy.

Transform 90

Transform Influencer Marketing User-Generated Marketers 90

Businesses Grow

MARCH 10, 2025

The ad transcended all norms of advertising. This wasnt a meticulously planned campaign it was marketing at the speed of culture. If the need for speed hasn’t transformed your marketing department, it will soon. In the current marketing environment, this might be a hotter topic than AI. How did they do that?

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Sprout Social

SEPTEMBER 17, 2024

When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice. Optimize social shopping for an effortless user experience Transforming social media platforms into effective sales channels requires more than just posting product links.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Digital Marketer

DECEMBER 19, 2022

Social & influencer marketing. Marketing on the go. Marketing automation. Whether it’s customer data at your fingertips, a global audience, or the ability to advertise straight to a customer’s mobile, ecommerce extends the reach of a business. That doesn’t mean that marketing’s role has diminished, though.

Transform 82

Transform eCommerce Retail Entertainment 82

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. link] Actually, Costco doesnt spend on advertising. billion in 2024.

PR 97

PR User-Generated Transform Thought Leadership 97

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 128

Target Market Advertising Advertisers Neuromarketing 128

Neil Patel

AUGUST 5, 2021

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertisers 143

Advertisers Advertising Health User-Generated 143

Marketing Insider Group

OCTOBER 23, 2024

Targeted Ads with AI AI in social media advertising has transformed how brands run paid campaigns. Video source How AI is Transforming Social Media Marketing in 2024 As artificial intelligence continues to evolve, its role in social media marketing will only expand.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketers 70

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketers Marketing 105

Buffer Marketing

FEBRUARY 17, 2025

Thus, your Facebook social media dashboard focuses more on overall reach, and TikTok’s social dashboard highlights click-through rates and influencer marketing results. Your social media dashboard should shift based on the direction of your niche marketing efforts.

Transform 115

Transform Analytics Social Media Marketing Key Performance Indicator 115

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 84

Transform User-Generated Law Communications 84

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketers 119

Sprout Social

JANUARY 27, 2025

When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary. Optimize social shopping for an effortless user experience Transforming social media platforms into effective sales channels requires more than just posting product links.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. How to Create a B2B Marketing Funnel Ready to get your marketing funnel up and running?

Transform 84

Transform Marketers Marketing Gen Z 84

Sprout Social

MAY 29, 2025

X (formerly Twitter) saw 70% of marketers indicating a lack of trust in its ability to provide positive ROI. Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. Sprouts platform reduces the friction between your marketing budget spending and proving value.

Gen Z 81

Gen Z Social Media Marketing Transform Marketers 81

Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform 52

Transform Email Marketing Analytics Marketers 52

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

Vertical Response

AUGUST 25, 2024

Multi-Channel Holiday Marketing Campaigns A multi-channel approach allows marketers to reach audiences across various platforms, enhancing brand visibility and consumer engagement. Multiple advertising channels can significantly enhance campaign performance.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Zumvu

JUNE 17, 2025

That same tech is now transforming social media. Let’s be real—staying relevant online is tough. Think about contact center AI software , the kind that powers chatbots or email replies. AI tools are stepping up, handling planning, content creation, and even predicting what’ll pop off next.

Finance 52

Finance Transform CRM Social Media Marketing 52

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate 59

Real Estate Transform User-Generated Education 59

Power Digital Marketing

JUNE 3, 2025

UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space.

Branding 52

Branding Shipping Transform Shoppers 52

SocialPilot

JANUARY 9, 2024

AI in social media refers to the integration o f artificial intelligence into the technology that drives social media platforms as well as the social media marketing activities done on the platforms. These tools are built to transform your textual or visual prompts into captivating images crafted from scratch or refine existing visuals.

Transform 121

Transform Social Media Marketing User-Generated Advertisers 121

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 116

Social Media Marketing Marketing Strategy Marketers Marketing 116

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 136

Branding Fashion COS Food 136

Rock Content

SEPTEMBER 8, 2023

But as the strikes persist, their rippling effects are profoundly altering promotional strategies, advertising paradigms, and the overarching contours of movie marketing — revealing paths hitherto unexplored. But how does this impact the advertising of film productions?

Transform 98

Transform Entertainment Marketers Marketing 98

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. Editorial Director. Comparing personalization tools using “universal scenarios”.

Customer Journey 123

Customer Journey Customer Transform Shoppers 123

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketers 52

SmartBrief - Marketing

OCTOBER 30, 2023

Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Marketers Marketing 52

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. Marketing will thrive on thorough data insights. Growth of cross-channel integration.

Market Trends 97

Market Trends Transform Logistics Marketers 97