Ariyh

JANUARY 8, 2024

Previous insight: When to use direct mail vs email marketing (more insights here ) Women prefer functional, high-quality products, over pretty designs Topics : Product | Ecommerce For : B2C Research date : September 2023 📈 Recommendation Refrain from focusing on making products prettier to market them to women (e.g.

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. The study focused entirely on physical products. Want your brand here? Click here.

Product 67

Product Shoppers eCommerce Fashion 67

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. They’ve bought your product multiple times and are ready to tell others. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Gen Z 119

Gen Z Advertising Advertisers Transform 119

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 106

Retail Transform Shoppers Advertising 106

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. Giving advertisers some insight into competitor behavior. Business email address Subscribe Processing.

eCommerce 112

eCommerce Advertising Advertisers B2C 112

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Ariyh

JANUARY 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 15,558 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Online shopping is much more than just visiting a product page. No matter where people come across you (e.g. Click here.

Product 52

Product Energy B2C Price 52

Ariyh

FEBRUARY 13, 2023

You will drastically reduce returns of your product and cut your costs. 🎓 Findings Framing the second product in a promotion as a free gift, instead of as part of a bundle package, makes people less likely to return the products. But here’s why you should probably still offer them. 9 vs. 6.10/9)

Product 52

Product Promotion Shipping B2C 52

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 111

Retail Customer Shoppers eCommerce 111

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there. Which are best for my industry and for my customers?

eCommerce 93

eCommerce User-Generated Manufacturing Finance 93

Search Engine Land

FEBRUARY 6, 2024

Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Major ad platforms have given advertisers ways to improve in-platform reporting and help bidding and targeting algorithms find high-quality users. Business email address Subscribe Processing. See terms.

Search Marketers 114

Search Marketers CRM B2C Analytics 114

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

JANUARY 1, 2024

Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers use it. For example, send educational content, discounts, or product updates. The effects for other products (e.g.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. That’s just a fact.

Gen Z 124

Gen Z B2C Shipping Marketing 124

Martech

MARCH 13, 2024

Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Advertisers can now include branded videos or customer demonstrations instead of static images. Ads with product tags expansion. Reminder ads.

Shoppers 75

Shoppers Advertising Advertisers eCommerce 75

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. B2C Marketers Find Success with Content Marketing.

B2C 21

B2C Content Marketing Product Millennials 21

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. Advertisers want to access insights that make the member who they are.”

Retail 90

Retail eCommerce Advertising Advertisers 90

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. charging for returns, comparing the product to a jewel).

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

NOVEMBER 20, 2023

Find out why Click here to sponsor Ariyh (sold out for 2023, booking for Jan 2024) 📝 Intro You're putting some of your products on sale, as it’s time to get rid of some old stock. ✋ Limitations The research only tested utilitarian products (e.g. It did not test hedonic products (e.g. to $27.68, giving 7.7%

Price 87

Price B2C eCommerce Retail 87

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. a glass) close to your product in your creatives (e.g.

B2C 52

B2C Transform eCommerce Retail 52

Ariyh

OCTOBER 16, 2023

Use the complete comparison guide of the BEST help desk products out there. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Are your customers frustrated? What's inside?

B2C 124

B2C Price Promotion eCommerce 124

Ariyh

JULY 24, 2023

This is a 3min practical summary of a scientific study 🎓 Join 20,640 evidence-based marketers that grow using science, not opinions 📈 Subscribe here 📙 Use Ariyh’s Playbooks to supercharge your growth In case you missed the launch last week: Ariyh’s new Playbook of Ecommerce Optimization is here!

Shipping 52

Shipping eCommerce Logistics Retail 52

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt’s intelligence is driven by billions of ecommerce transactions. Why we care. In-app ad moments. Image: Lyft Media.

Real Estate 94

Real Estate Retail eCommerce Advertising 94

Ariyh

JANUARY 22, 2024

Because of that, your product arrived two weeks late. Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 👇 Subscribe here Want to sponsor Ariyh? What do you do?

Shipping 67

Shipping B2C Food Price 67

Ariyh

NOVEMBER 6, 2023

📝 Intro Your potential customer is visiting your product page. ”) Clearly explain the product’s measurements (e.g. 🎓 Findings Reassuring nudges drive a similar number of total sales, compared to pressuring nudges, once you account for product returns. . ”) reduced product returns by 69.3%

Retail 57

Retail eCommerce Fashion Price 57

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. So, that’s a TON of money.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. This doesn't mean advertising on Reddit or creating powerful content for Reddit has to cost you a lot of money.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Martech

AUGUST 6, 2021

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. make it possible for brands to bring first-party data into the “Big Four” advertising platforms to dictate their own targeting and audiences independently. Brand building.

Customer Acquisition 144

Customer Acquisition PR Shipping B2C 144

Ariyh

JUNE 5, 2023

This is a 3min practical summary of a scientific study 🎓 Join 19,217 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

DECEMBER 11, 2023

Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality. Research date : April 2023 📈 Recommendation Use just-below prices to make your product seem cheaper (e.g. vs $16 feels much cheaper than the $0.01 Can be tested for B2B.

Price 62

Price B2C Food Promotion 62

Ariyh

JULY 31, 2023

See how you can easily: Create workflows Publish in all your channels at once Streamline your content flow Sign up for a live product demo , on August 23 or 24, and ask any questions you like! Two weeks ago I launched Ariyh’s Playbook of Ecommerce Optimization. 📣 Want to advertise on Ariyh? Offline (e.g.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. P.S.: Sustainability helps signal that your products are high quality , especially if you are a new brand. We give more value to products when we have more sense of ownership over them (e.g.

Logistics 62

Logistics Price Law Shipping 62

Ariyh

AUGUST 14, 2023

Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g.

Branding 91

Branding B2C eCommerce Price 91

Ariyh

MAY 8, 2023

. 📝 Intro A great ad creative can be the difference between a $10 and a $4 return on each $1 you spend on advertising. For example, show multiple copies of your product together to make it seem more effective , or show photos of people holding your product - which can boost purchase intentions by up to 70%.

B2C 57

B2C Price Food Advertising 57

Ariyh

JUNE 26, 2023

Channels : Messaging | Ads | Content | Copywriting | For : B2C. Your copy will convert better, and people will be willing to pay more for your products. People were more likely to click on ads, find a review helpful, donate, or pay more for a product. The effect follows an inverted U-shape. But it’s incredible. .:

Finance 57

Finance Copywriting eCommerce B2C 57