Orbit Media Studios

MARCH 29, 2023

This is a common problem in content marketing. There are at least six key aspects in the best content marketing plans. A content program that includes all six of these aspects is very likely to succeed. In fact, a quick content strategy can be summarized in a single sentence …maybe two.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Marketing Insider Group

FEBRUARY 14, 2023

At Marketing Insider Group, we love content marketing. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry.

Content Marketing 144

Content Marketing Marketing Marketers Education 144

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 125

CMO Traditional Marketing Communications Marketing 125

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 143

Content Marketing Outbound Marketing Marketing Marketers 143

Martech

APRIL 1, 2024

Wearing old hats and learning new tricks Digital marketers are going back to basics, using foundational strategies to foster meaningful engagement. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing. Weighted measurement (i.e.,

Advertising 136

Advertising Advertisers Transform User-Generated 136

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Understand Your Ideal Customers. Detailed information (e.g.,

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Marketing Insider Group

NOVEMBER 30, 2021

But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. In this blog, we share how you can build trust using a customer marketing strategy. What is Customer Marketing? Let’s start by defining customer marketing. Increasing Revenue.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. PPC Advertising Digital Marketing Checklist 1.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Source: Semrush.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 119

Content Marketing Marketing Marketers Food 119

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” ” But what if we told you that you shouldn’t bother with content marketing at all? Our clients see an average of 7x ROI!)

Content Marketing 135

Content Marketing Customer loyalty Education Marketing 135

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Lynton Web

MAY 8, 2025

Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing. Here are some ideas that you can post across various channels: Facebook: Community building, event promotion, and targeted advertising to specific demographics within your service area.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Search Engine Land

AUGUST 12, 2024

Google Ads’ real-time bidding model and emphasis on transactional search intent made search campaigns groundbreaking for marketers, especially since this channel was historically highly measurable. However, PPC has evolved, and today’s advertisers face a more complex environment.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Content Marketing 138

Content Marketing Customer Journey Marketing Marketers 138

SmartBrief - Marketing

SEPTEMBER 23, 2024

The idea is to find the perfect mix that will catch your audiences’ attention and convince them that your content marketing is worth their time. Headline analyzers are able to work their magic because they are fed successful posts and copy from writers and advertisers.

Fashion 119

Fashion Food Content Marketing Advertising 119

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. Pinterest academy : for learning the ins and outs of Pinterest advertising. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Jeff Bullas

JANUARY 31, 2023

According to Meta “…70% of the potential return on investment for video advertising comes from the creative itself, with the remainder being driven by executional elements.” This type of AI is often used in marketing to come up with new advertising campaigns or in product development to design new products.

Advertising 246

Advertising Advertisers Manufacturing Finance 246

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. In other words, where will people be able to buy it?

Product 67

Product Price Marketing Marketers 67

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? The versatility of content marketing enhances reach and engagement across multiple platforms.

Advertising 111

Advertising Advertisers Outbound Marketing Market Trends 111

Hubspot Marketing

MARCH 28, 2022

Below, let's review what thought leadership is and how to use it in your marketing strategy. We'll also explore the best examples and types of content you can consider creating. By regularly posting content related to his expertise, he's proven his value as a content marketer worth following. Image Source.

Thought Leadership 131

Thought Leadership Content Marketing Finance Real Estate 131

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Hubspot Marketing

OCTOBER 30, 2022

As we discussed above, we believe that data-driven marketers will win in 2023. One-third of marketers publish content a few times a week, while another third publish daily. Just 13% of marketers put out content multiple times a day. What are the Top Challenges Marketers Face?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. Brand awareness At the heart of Pinterest is discovery.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Marketing Insider Group

AUGUST 5, 2024

Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Zemanta automates native advertising, allowing you to distribute your content across various platforms seamlessly while offering advanced targeting options and real-time analytics. A high ROAS means your campaign is paying off.

Transform 127

Transform Analytics Customer Acquisition User-Generated 127

Vertical Response

JULY 29, 2024

Developing a compelling campaign concept ensures that all elements of your marketing campaign are aligned and focused on a common goal. This alignment helps create a seamless and effective marketing strategy that resonates with your audience and drives the desired outcomes.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 97

Marketing Strategy Direct Mail Marketing Marketers 97

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Focus on refining your systems, creating & maintaining a solid content calendar , and building a community. Includes 5 searches per month.

Price 116

Price Key Performance Indicator SEO Analytics 116

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Scoop.it!

FEBRUARY 21, 2023

Is your accounting firm making the most of that traffic with your content marketing? It may seem like an extra task on your to-do list, but content marketing can provide real benefits. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Finance 109