SMEI

MARCH 5, 2025

Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars.

Manufacturing 156

Manufacturing Finance Logistics Transform 156

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. increase from 2023.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. The Post-Pandemic Digital Acceleration Is Permanent The pandemic accelerated digital banking adoption, and theres no going back. Whats changed?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. The Post-Pandemic Digital Acceleration Is Permanent The pandemic accelerated digital banking adoption, and theres no going back. Whats changed?

Transform 59

Transform Finance Marketing Marketers 59

The CMO Survey

MARCH 28, 2023

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance. Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130

CMO Finance Marketing B2C 130

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. Take a statistics class to learn about Bayes’ Theorem.

Finance 99

Finance Transform Retail Industry Insights 99

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. For instance, a digital strategy consultant should cover various aspects related to advertising, such as media, public relations, digital marketing, and print advertising.

Real Estate 139

Real Estate Price Advertising Advertisers 139

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. SoFi is a personal finance company offering a range of finance products including student loan refinancing, mortgages, and, now, a cryptocurrency investing product.

Customer 107

Customer Finance Fashion SEO 107

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

eCommerce 98

eCommerce User-Generated Manufacturing Finance 98

Buffer Marketing

APRIL 10, 2024

Career and finance creator Chloe Shih ( @chloe.shih ) partners with various finance-focused brands to share advice with her audience. Career and finance creator Lillian Zhang ( @bylillianzhang ) shares different digital products with her audience but only charges for a few.

Affiliate Marketing 119

Affiliate Marketing Non-Profit Finance Promotion 119

Hootsuite

SEPTEMBER 30, 2019

More than 100 million people have purchased WeChat personal finance products. Pay services are now available to users in 49 markets outside of Mainland China. WeChat Advertising. WeChat influencer marketing. 6 strategies for WeChat marketing. Here are six WeChat marketing strategies and several brand examples.

Transform 111

Transform Marketing Marketers Finance 111

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon.

Whitepaper 94

Whitepaper Finance Marketing User-Generated 94

Rock Content

SEPTEMBER 6, 2023

There are plenty of options out there that are free and merely a matter of doing the work, but don’t sleep on the idea of investing in your marketing. For example, paid advertising on Google or social media is a terrific way to drive traffic and raise awareness, especially when launching a new marketing objective.

Real Estate 98

Real Estate PR Marketing Marketers 98

Marketing Insider Group

MARCH 4, 2020

Enterprise Companies Often Struggle with Effective Content Marketing. More than attachments to traditional advertising challenge those enterprises who haven’t taken full advantage of content marketing. Other factors, too, keep them from leveraging their marketing power through quality content.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104

Vertical Response

MARCH 22, 2024

To quickly improve brand awareness and credibility, consider partnerships with influencers or targeted paid advertising on social networks and search engines. It’s also necessary to assess the effectiveness of your social media marketing and paid advertisement campaigns for optimization, goal re-assessment, and strategy refinement.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Digital Marketer

NOVEMBER 26, 2022

Any savvy businessman or marketer knows that this means their brand needs to adapt fast or be prepared to get left behind. We hope, with this article, to help your business transition its online advertising into a more diversified one. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements.

Gen Z 62

Gen Z Advertising Advertisers Finance 62

Rock Content

MARCH 23, 2023

Whenever you publish a new piece, you can share the news on social media, forums, email blasts, and more. Overall, a corporate blog makes expanding into new markets and territories much easier since you’re offering something of value, not just a sales pitch.

Real Estate 94

Real Estate Marketing Marketers User-Generated 94

Digital Marketer

SEPTEMBER 8, 2022

This can happen in a variety of ways and one of the most advertised options is buying lists. Addressing this positioning challenge starts with a review of the current market. If your product is in a new category or you have a specific position you haven’t seen elsewhere, look for similar approaches in other market segments.

eCommerce 79

eCommerce Shipping Shoppers Food 79

Rock Content

DECEMBER 21, 2020

The most obvious advantage for brands that become global is to reach more people in new markets. Globally recognized brands gain market value. Global brands can launch a single campaign that fits each region, rather than creating several separate campaigns for different markets. Increase brand value.

Brand Management 78

Brand Management Branding Management Logistics 78

DirectMail2.0

MAY 28, 2025

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertising 52

Duct Tape Marketing

NOVEMBER 9, 2022

05:49): And what we really focus on in smart marketing execution is looking at the alternatives. Not just jumping into the tried and true, let's go do social media, let's go do Facebook ads, let's go do you know, video advertising or whatever. Do we go after a new market? Do we just make more products?

Real Estate 90

Real Estate Price Marketing Marketers 90

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Use Insider

FEBRUARY 16, 2022

Its brick-and-mortar stores allow customers to test out products, experiment with new features, and browse accessories — delivering an experiential touchpoint for its eCommerce stores. Case Study 2: Samsung (Product-Based MultiChannel Marketing). When Samsung launched Galaxy Note 9 , it leveraged multichannel marketing liberally.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Content Marketing Institute

JANUARY 15, 2018

The other is beneficial to the readers because it provides useful information about store credit cards and financing opportunities.”. It’s focused on attacking other players in the market, trying to put the competition down and creating conflict to get attention. Advertising & Public Relations. Negativity. Barrows, Inc.

Real Estate 112

Real Estate CMO SEO Finance 112

Martech

SEPTEMBER 21, 2021

Good morning, Marketers, how important are the features of a new marketing tool vs. cost? Oracle announces new B2B lead gen product. Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. Chris Wood, Editor. Do they like to see the eBikes in action?

Manufacturing 104

Manufacturing CRM Finance Advertising 104