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How to Sell During a Trade War

SMEI

Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars.

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Guardrails and governance: How to protect your brand while using AI

Martech

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Instead of A/B testing, marketers can programmatically test from A to infinity.

Branding 135
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The future is niche: a brand guide to popular niche communities

Sprout Social

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

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How to manage SEO campaigns during economic downturns

Search Engine Land

Organizations and trade bodies such as the Institute of Practitioners in Advertising (IPA) refer to this as losing the “share of mind.” In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. How they view their own finances. prior to 2020.

SEO 108
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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. The Post-Pandemic Digital Acceleration Is Permanent The pandemic accelerated digital banking adoption, and theres no going back. Whats changed?

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. The Post-Pandemic Digital Acceleration Is Permanent The pandemic accelerated digital banking adoption, and theres no going back. Whats changed?

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. increase from 2023.