Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. The FTC’s goal is simple: to maintain honesty and transparency in advertising.

Influencer Marketing 127

Influencer Marketing Gen Z Health Promotion 127

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 84

Branding Gen Z Pharmaceutical User-Generated 84

Hubspot Marketing

NOVEMBER 1, 2024

Fitness brand Peloton, for instance, regularly shares health tips and advice on its social media: View this post on Instagram A post shared by Peloton (@onepeloton) Electric toothbrush company Quip takes a similar approach, sharing oral health care advice on its blog. Encourage and highlight user-generated content (UGC).

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

JANUARY 15, 2025

Influencers dont have a purely transactional relationship with their audience, so when they talk about a product or service, it feels more like a friend sharing a helpful recommendation than an advertisement. Trying to reach Gen Z? The best platform and ad format depend on your brand and goals.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, influencer fashion content reached 1.21

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. Hootsuite Listening can help here, too.

Law 61

Law Health Entertainment Gen Z 61

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22. Source ) 31.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

OCTOBER 18, 2022

With the ability for advertisers to integrate DOOH into programmatic omnichannel campaigns, it becomes easier for them to leverage spaces where consumers expect ads, as part of outdoor street landscape that’s featured billboards and bus shelter ads since the early days of advertising. Where is the money coming from? Get MarTech!

Gen Z 125

Gen Z Retail Transform Advertising 125

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hootsuite

MAY 31, 2022

is the country with the most extensive advertising reach on Pinterest. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

OCTOBER 30, 2019

And in fall 2019, the company reported its work on ‘health’ (a.k.a At the end of the day, Twitter’s user base is growing, and the company is making an effort to be transparent with advertisers about those numbers. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By Twitter’s U.S.

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. billion people with visual impairments globally.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 87

Marketing Strategy Gen Z Finance Social Media Marketing 87

Hubspot Marketing

MAY 16, 2023

YouTube also seems to have better opportunities for advertisers and monetization, while Vimeo offers viewers the perk of no pre-roll ads. Their audience bases are also prominently Gen-Z. TikTok, an app based around short, repetitive clips offers five types of advertising options for businesses.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. 58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy.

Gen Z 130

Gen Z Energy Transform Thought Leadership 130

Rock Content

FEBRUARY 17, 2023

As TikTok’s growth continued, it attracted even more attention as a potential moneymaker and advertising vehicle , since at the end of the day, that’s where the audiences are, so the big brands need to be there too. Now that health conditions have improved, the spike may be leveling out.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

SocialPilot

APRIL 13, 2024

During global crises, such as the COVID-19 pandemic, social media becomes a chief source of credible updates from health experts, government agencies, and international organizations. Instagram, in particular, has emerged as a potent platform for advertising, offering a visually engaging experience for users on the Explore page.

Health 111

Health Gen Z User-Generated Communications 111

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Hootsuite

MAY 8, 2023

Lead generation is a big subject, so we’ve got a whole blog post to walk you through the details. Advertising eMarketer predicts U.S. The insurance percentage of the digital advertising pie is also shrinking. If you offer health insurance, offer tips for healthy living. billion in 2023. That’s up from $12.03

Social Media Marketing 113

Social Media Marketing Gen Z Education Health 113

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Trying to assess the health of your brand or a competing brand? Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges. SEO and keyword tracking.

Market Research 111

Market Research Gen Z Price B2C 111

Hootsuite

AUGUST 19, 2020

For now, please stay home and follow the advice of health authorities. Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising. Why it worked: This campaign used one of the most traditional advertising methods, a TV spot, to build a buzz on social media. We hear your true name and we celebrate it.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Businesses Grow

JANUARY 19, 2023

When all this other advertising and spam and interruptions fade away. The thing that has nagged at me for a long, long time is this trend in the world around mental health. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression.

Gen Z 76

Gen Z Health Marketing Marketers 76

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Power Digital Marketing

JANUARY 19, 2023

1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. It’s probably difficult to rank for a keyword like “best fitness app,” since there are many companies using this for all kinds of queries—from weight loss to bodybuilding to general health. Want to get started?

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Advertising and selling on social media are so effective because many Filipinos are already on these platforms—and businesses know this, which is why it’s very rare for a company to have no social media presence.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketing Marketers 52

Businesses Grow

OCTOBER 3, 2022

There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. Agencies need more places to advertise, and Apple is giving it to them. GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Apple on the move .

Gen Z 134

Gen Z Marketing Marketers Health 134

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. The women-led brand has become firmer in their stance on womens health issues in the past several years.

Gen Z 80

Gen Z Communications Millennials Promotion 80