Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. What do you think?

Gen Z 97

Gen Z Millennials Advertising Advertisers 97

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? But to create an account with TikTok ads manager, you need a TikTok business account.

Advertisers 105

Advertisers Advertising User-Generated Gen Z 105

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Martech

OCTOBER 1, 2024

The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Shopping by generation. Expensive goods.

Gen Z 120

Gen Z Shoppers Retail Price 120

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. The results were remarkable: 1.5x Processing.

Gen Z 107

Gen Z Retail Food Millennials 107

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x You can even use it to help you write compelling copy.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hootsuite

APRIL 9, 2025

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 80

Education Advertisers Advertising Gen Z 80

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. billion in Q4.

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Lead generation is also proving to be a hurdle in 2024. 14% of those surveyed report creating content that generates leads as a top social media challenge this year.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. Social media ad spend in the UK: The U.K.

Gen Z 90

Gen Z Millennials Social Media Marketing User-Generated 90

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Note: This method isnt reserved for Gen Z.

Gen Z 93

Gen Z Branding Retail Education 93

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 88

Branding Gen Z Pharmaceutical Health 88

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. The FTC’s goal is simple: to maintain honesty and transparency in advertising. But it makes a difference among specific demographics.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Some brands do this quite well, says Emma Sneddon , a freelance social media manager, referencing examples like REFY and Free Soul. People want to see behind-the-scenes.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. Check out our step-by-step guide to Facebook advertising. It’s so easy.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. Collects user data for targeted advertising purposes. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. Gen Z makes up 26% of Reddit Users. Reddit was founded in 2005 and acquired by Condé Nast in 2006.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Sprout Social

JANUARY 30, 2025

Jo Boundy, CMO, Commonwealth Bank Commonwealth Bank CMO Jo Boundy has a background that spans multiple industries, is a repeat South by Southwest Sydney speaker and has firm views on outdated advertising best practices. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 105

CMO Gen Z Thought Leadership Entertainment 105

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. And if you advertise products or services on Facebook, cost-per-click (CPC) is a common success metric.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertisers 105

Advertisers Advertising Gen Z Inbound Marketing 105

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat advertising statistics. This Snapchat business statistic is important for brands advertising on Snapchat. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Encourage user-generated content (UGC): More on that shortly. You can only work on so many things, so it’s easy to feel spread thin.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ). Why we care. “If

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

Hubspot Marketing

JANUARY 22, 2025

Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Evaluate and improve.

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 138

Gen Z Millennials Price Social Media Marketing 138

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. You can’t use Dispo to advertise the same way you promote on other apps. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. In a B2B selling process, youre managing more user needs and touch points. Right behind them is Gen Z. social responsibility) User-generated content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform 84

Transform Marketing Marketers Gen Z 84

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 130

Gen Z User-Generated Education Food 130