SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

To combat this while driving service line growth and moving market share, Valley Health System transformed the way it approached physician relationships. Leverage Virtual Health. Mercy Sisters rolled out virtual health options to the sickest 5% of their chronic health patients who also contributed to the highest healthcare costs.

Transform 134

Transform Health Millennials Thought Leadership 134

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Reaching Gen Z is crucial for long-term brand health Each new generation brings its own set of challenges. Sound familiar?

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Neil Patel

MARCH 25, 2021

After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. Blog posts and articles can answer those health, feeding, grooming, and other questions. Millennials are the largest pet-owning demographic in the U.S., Use Content Marketing.

Millennials 137

Millennials Food Shoppers Health 137

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. What makes Generation X so valuable?

Millennials 135

Millennials User-Generated Shoppers Transform 135

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. This focus on authenticity has become a key factor for brands , as relatable content creators often deliver more impactful results than traditional advertising approaches.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 141

Real Estate Manufacturing Millennials Shipping 141

Hubspot Marketing

NOVEMBER 6, 2019

That phrase is probably something you've thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. With paid advertising, you'll want to use shorter, sometimes broader keywords.

Millennials 120

Millennials Food Advertising Advertisers 120

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. is the country with the most extensive advertising reach on Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In a Deloitte report , respondents 18-25 years old took greater notice of representative advertising at the time of purchase.

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Marketing Insider Group

NOVEMBER 11, 2019

The new face of creativity is data-driven,” argues Prodeep Bose, EVP of growth and innovation at The Bloc, a health creative agency. “Doing so makes it much more likely that the advertising will appeal to individual people and produce real business results for their clients.”. The key is finding data that works.

Transform 111

Transform Millennials Health Marketing 111

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 130

Gen Z Energy Transform Thought Leadership 130

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 141

Millennials Education User-Generated Advertising 141

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 87

Marketing Strategy Gen Z Finance Social Media Marketing 87

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x Source ) 17. Source ) 18. Source )

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

DECEMBER 21, 2021

Millennials are even more loyal to inclusive brands. The Psychology of Inclusion and the Effects in Advertising by Microsoft Advertising found that the purchase intent of the most inclusive ad in their study was 13 percent higher than the next most appealing ad and 23 percent higher than the average.

Millennials 139

Millennials Health Advertising Advertisers 139

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals.

Transform 142

Transform Marketing Marketers Millennials 142

Neil Patel

SEPTEMBER 17, 2021

Instagram is the go-to social media platform for fashion, beauty, and health brands. Twitter advertising is one of my favorite techniques for quickly gaining attention because it’s so simple. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

NOVEMBER 21, 2019

Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Trying to assess the health of your brand or a competing brand? Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges. SEO and keyword tracking.

Market Research 111

Market Research Gen Z Price B2C 111

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. For example, 97% of Americans say dental care is important to their health, but only 19% follow current brushing and flossing guidelines. So where are the best candidates?

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Duct Tape Marketing

MARCH 15, 2023

The data you need to focus on should be anything related to ROI, unique KPIs, consumer perception, and the overall health of the branding and company. So you can look at the data for what worked six months ago in a space like consumer, I don't know, health and beauty, right? I'll give you an example. 11:52): Totally.

Millennials 95

Millennials Marketing Marketers Health 95

Hootsuite

JUNE 6, 2023

Get the Instagram report template 15 Instagram ad templates Advertising on Instagram can be incredibly lucrative, but only if your ads are awesome (no one likes a boring or annoying ad). This template has lots of opportunities for creativity—insert your own branding, images and color palette for an extra wow factor.

Non-Profit 107

Non-Profit User-Generated Millennials Finance 107

Lynton Web

MARCH 20, 2024

Here are some ways to connect with your ideal customers: Targeted Advertising: Use platforms like Google Ads, Facebook Ads, and LinkedIn Ads to create targeted campaigns based on your audience's demographics, interests, and behaviors. Use social media advertising to expand your reach and target specific audience segments.

Fashion 59

Fashion Health Millennials Education 59

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Social Media Marketing 75

Hootsuite

MAY 9, 2023

Real estate social media advertising lets you promote your relevant types of posts to specific demographics, locations, or areas of interest. Dive into paid advertising One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media.

Real Estate 98

Real Estate Social Media Marketing Marketing Marketers 98

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Ecommerce brands spent the most on advertising across social platforms (24.8%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. events significantly boost fashion, food, and health and beauty purchases. To use this, ensure that you optimize your product listings and advertisements for phone screen sizes.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Reach Them Where They Are.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

DIY Marketers

MAY 15, 2022

MillennialTalk focuses on discussing the latest trends with millennials. WinnieSun helps people learn how to invest and build health and mental wellness. adweekcha t is a great chat for marketing and advertising professionals. This chat covers all aspects of advertising, from creative inspiration to industry news.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

Power Digital Marketing

JANUARY 19, 2023

Whatever the query, millennials and older generations have long relied on search engines like Google and Bing for information on practically everything. 1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. How is the Dow Jones doing today? Yes, people really do still use Bing.)

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. The women-led brand has become firmer in their stance on womens health issues in the past several years.

Gen Z 80

Gen Z Communications Millennials Promotion 80