SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. What do you think?

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. Check out our step-by-step guide to Facebook advertising. It’s so easy. Ready to dig deep?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. Collects user data for targeted advertising purposes. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” In these, the influencer manages your brand‘s account for a set period. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Second, content marketing is emerging as the counter weight to advertising that we hate. Native Advertising.

Advertisers 112

Advertisers Advertising Branding Millennials 112

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. Social media ad spend in the UK: The U.K.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 80

Branding Gen Z Pharmaceutical Health 80

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Audience considerations: Instagram is most popular with millennials. Types of social media ads.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. HawkSEM, a social media marketing agency, claims advertisers can expect a good Facebook Ads campaign to yield ROI between 4x and 5x of spend. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z 82

Gen Z Social Media Marketing Transform Marketers 82

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Sounds like a huge pool right? alone by 2020. Consider podcast demographics.

Advertisers 111

Advertisers Advertising Millennials Promotion 111

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.

Gen Z 90

Gen Z Branding Retail Education 90

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Learn more about communities in marketing in The Ultimate Guide to Community Management [According to Experts Who Do It Daily].

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. I used ChatGPT to create a Python script that managed the files for me.

Advertisers 103

Advertisers Advertising PR Millennials 103

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ).

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. But, people arent often meeting in committees for weeks to buy paper towels or ground beef.

Transform 84

Transform Marketers Marketing Gen Z 84

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. The social, marketing and product teams are all co-collaborating on community management. Sound familiar?

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. They also release new functionality for their users and advertisers every other week. are under 30, accounting for the Gen Z audience and younger millennials. About 60% of TikTok users in the U.S.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 143

Gen Z Millennials User-Generated Inbound Marketing 143

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat advertising statistics. This Snapchat business statistic is important for brands advertising on Snapchat. And 38% identify as male.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 141

Real Estate Manufacturing Millennials Shipping 141

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Here are five ways to attract and keep Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Neil Patel

MAY 27, 2021

One of the most significant issues small-to-medium-sized businesses (SMBs) have had with audio advertising is it’s not particularly intuitive. Provide Basic Information Create an account and answer a few questions about your business and advertising goals. One of the most compelling pros of audio advertising is its simplicity.

Millennials 143

Millennials Advertising Advertisers Target Market 143

Hubspot Marketing

JANUARY 13, 2017

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. And because Facebook owns Instagram, Instagram advertisers can target based on Facebook and Instagram insights, which means there is a bigger target audience on Instagram than Twitter.

Millennials 145

Millennials eCommerce Shoppers Advertisers 145

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Although we tend to think technology can create an impersonal and disconnected culture, this is a great example of how technology, combined with change management , in a healthcare environment can make a real and personal difference to human lives. But they didn’t ignore traditional advertising completely. Understand Patient Journeys.

Transform 134

Transform Health Millennials Thought Leadership 134

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Martech

DECEMBER 15, 2021

This jumped out at me from a recent study by Microsoft Advertising and the agency Dentsu International: consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonizing the way they experience advertising.

Gen Z 105

Gen Z Millennials Marketers Marketing 105