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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Buffer Marketing

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. As consumer and advertiser preferences shift, so do social media networks. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Which social media networks should your brand focus on?

Gen Z 125
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Higher education marketing: Tips on how to ace your advertising

illumin

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. The results were remarkable: 1.5x Processing.

Gen Z 114
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Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

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Optimizing B2B Conversion Rates — All My Tips and Strategies

Hubspot Marketing

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Oddly enough, involving your sales reps too soon can be detrimental.

B2C 127