Hubspot Marketing

MARCH 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent years Chili’s has zeroed in on millennials , particularly those with young families, as its target demographic.

Millennials 127

Millennials Customer User-Generated Marketing 127

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 125

Millennials Advertising Advertisers Gen Z 125

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. As the leading platform for B2B marketing, it’s also an excellent place to source leads. It’s a broad definition, and intentionally so.

Gen Z 125

Gen Z Branding Millennials Entertainment 125

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. Exploring solutions (consideration).

Gen Z 130

Gen Z CRM Millennials B2C 130

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. What is Gender-Neutral Advertising?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. The results were remarkable: 1.5x

Gen Z 114

Gen Z Retail Food Millennials 114

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. identify as LGBTQ—more than double the rate of Millennials. Levi Strauss & Co. Follow @illuminHQ

Gen Z 82

Gen Z Branding Millennials Advertising 82

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. Podcasts and Advertising.

Gen Z 143

Gen Z Advertising Advertisers Millennials 143

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 16.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 127

B2C Millennials Customer Journey User-Generated 127

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. Gen Z is a big deal, and marketers need to pay attention.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 118

Gen Z B2C Transform Millennials 118

Martech

FEBRUARY 11, 2025

In this article, Ill explore how ChatGPT search a leading generative AI tool reshapes the B2B buying process, share my hands-on findings from a simulated buyer journey and offer actionable strategies for marketers looking to stay ahead. What does this mean for marketers? What is ChatGPT search?

Gen Z 138

Gen Z Transform Millennials User-Generated 138

Hubspot Marketing

MARCH 5, 2025

Heres a hint as to the identity of todays master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the U.S.

Millennials 92

Millennials Marketing Marketers Fashion 92

Sprout Social

MAY 14, 2025

Regardless of who youre hoping to market to, its crucial to understand these distinctions. Below, we break down the ins and outs of each age group so you can master generational marketing. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Martech

JULY 15, 2021

Good morning, Marketers, and have you tried being a consumer lately? Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. By working directly with advertisers, Yelp reduces the need for them to purchase consumer data from third parties.

Gen Z 113

Gen Z Millennials Direct Mail Retail 113

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z 59

Gen Z Millennials Entertainment Health 59

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? What do you think?

Gen Z 97

Gen Z Millennials Advertising Advertisers 97

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. This makes mobile gaming advertising 3.2 Read next: PepsiCo’s strategies for marketing via online games and esports.

Gen Z 136

Gen Z Advertising Advertisers Millennials 136

Hubspot Marketing

JANUARY 31, 2025

Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Marketing legend Mark Ritson called it f ing lunacy, while Rory Sutherland is reserving judgment, saying, Its too early to call. The Tropicana Effect Most marketers can recount a long list of failed rebrands. Delete ordinary. Rory Sutherland?

Gen Z 105

Gen Z Manufacturing Millennials Fashion 105

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

Gen Z 79

Gen Z Social Media Marketing Transform Marketing 79

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. And how do you know its working?

Transform 85

Transform Marketing Marketers Gen Z 85

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Sometimes in marketing, keeping a close eye on the budget can be a challenge. Tips for Generating Google Advertising Ideas. Predictions are an essential part of marketing.

Advertising 140

Advertising Advertisers User-Generated Millennials 140

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertising 122

Advertising Advertisers Gen Z Non-Profit 122

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertising 130

Advertising Advertisers Millennials Shoppers 130

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. When it comes to sustainability, consumers also have what some marketers are calling “green fatigue.”

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127