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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

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10 Practical Real Estate Social Media Marketing Strategies to Boost Sales

SocialPilot

Social media has become a revolutionary phase for real estate. In this blog, well walk you through 10 strategies to help you stand out, increase engagement, and attract leads to your real estate business. It builds awareness, making clients engage with your content and reach out when they need real estate services.

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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

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How Dennis Publishing made first-party data core to its business transformation

Martech

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Virtual reality (VR) was inaccessible until three months ago; now Oculus is in the hands of consumers and enabling them to use VR beyond gaming–in entertainment, real estate, and even medicine. Technology is Empowering Marketing.

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51 LinkedIn statistics to shape your social strategy

Hootsuite

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. The platform was originally founded by Reid Hoffman , who built the initial version in his living room. 32% of U.S. adults report using LinkedIn.