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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically. SEO Search engines have entered the shopping process. PPC and paid social.

SEO 98
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My AI stack and other short observations from the marketing world

Businesses Grow

I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time.

Retail 118
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AI-powered martech releases and news: July 11

Martech

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

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AI-powered martech news and releases: September 5

Martech

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The tool addresses the often tedious and challenging task of manually optimizing content for SEO. The platform’s single integration simplifies managing multiple demand sources.

Retail 112
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Context) In addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

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The Most Important Fundamentals for Marketing a Product

Marketing Insider Group

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Key Fundamentals for Marketing a Product Brand The product is going to get the spotlight in most of your advertising efforts, but before you can market it successfully, you need to understand the brand behind it.

Product 67
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Read more: SEO vs. SEM: Whats the Difference? How MX Store Uses Search to Drive $100M+ in Sales When MX Store, Australia’s largest online motorcycle parts retailer, first tried Google Ads, their approach was typical. According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads.

eCommerce 111